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Where are the YPs?

Spark Consulting

“How can I recruit young professional members if there are no young professionals entering our industry?” Associations Now recently profiled an initiative by the Plumbing-Heating-Cooling Contractors Association focused on exactly this: recruiting young people into the industry.

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Thursday Buzz: Where Association Membership Stands in 2015

Associations Now

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. The 2015 “Membership Marketing Benchmarking Report,” released by Marketing General Inc. Plus: What does task shifting at work cause? Quote of the Day.

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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. It was able to recruit FedEx as a sponsor.

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Identifying Association Trends – It’s About the Data

YourMembership

This month we’re focusing on trends and strategies for associations in 2015. We just released The Essential Guide to 2015 Association Management Trends , where we examine evolving technologies, changing member preferences and differences in generational values that pose management challenges for associations.

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Association Subculture: Diversity in Association Management - the.

Association Subculture

Diversity in Association Management - the Association Subculture Weighs In. In large part, we use an organic recruitment process that many times results in our pulling potential job candidates from our own social networks that may be more homogenous than we might wish. Diversity in Association Management - the Associat.

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Achieving Success in Diversity and Inclusion

Association Advocacy Chick

In August, ASAE introduced the 2015-2017 Diversity and Inclusion Strategic Plan as well as new policies on religious diversity and accessibility. Association Advocacy Chick: What are some of the responsibilities for ASAE’s Diversity and Inclusion (D&I) Committee? Focus on Recruitment. Develop a plan. Measure Retention.

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Monday Buzz: The State of Nonprofit Newsletters

Associations Now

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. “Forty-two percent plan to send it monthly in 2015, and 19 percent plan to send it more often than that.” Plus: a new tool designed to “unlock the potential of voice.” Then read through the full list here.