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A look back at 2015

Aaron Wolowiec

From education to content creation, we’ve had a successful year and have experienced tremendous growth. It’s hard to quantify those day-to-day “ah-ha” moments, but we hope you enjoy this glance at our 2015. Here’s a look at 2015: Marketing and Communications. Learn – We are educators and we are educated.

Michigan 100
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The communications struggle continues

Aaron Wolowiec

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.

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The communications struggle continues

Aaron Wolowiec

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.

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Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The ongoing race to identify and recruit qualified talent will only increase as we move into 2015.

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Dangerous Assumptions About Your Conference Education Part I

Velvet Chainsaw

We equate telling from the stage with audience education. Most of our conference education mimics our traditional higher education model. The majority of higher education institutions were developed as research institutions in the early and mid 19th century. Two Additional Faulty Conference Education Assumptions.

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12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

Community-specific programming provides users with golf education and reviews from other golf players, while user-generated images and discussions give other players reviews of new equipment. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter.

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Cut through communication clutter

Aaron Wolowiec

So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study. More than one-half of respondents have optimized their websites for mobile, while more than one-third have done so for newsletters and blogs for mobile. But let’s face it.