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Coming Soon from Spark

Spark Consulting

The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, ASAE Great Ideas Conference, March 2015. Supercharge Member Loyalty & Power Community Engagement, Higher Logic Learning Series, April 2015.

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Member Engagement Solves Everything. An Interview With Tom Morrison

Tom Morrison

Make member engagement your top priority in 2015 and 2016. If your current members aren''t engaged, what makes you think non-members will want to join.' Every employee of your association should listen to this program. CLICK HERE to visit the radio interview page.

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3 Association Growth Strategies

Potomac Core

growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. It’s all about alignment with industry and professional outcomes that your members care most about. Sluggish global growth and U.S. 3 Association Growth Strategies.

Strategy 164
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Disruptive Advocacy Strategies

Potomac Core

Advancing the clock to 2015, the Board of Directors now wanted GCCA to elevate and position the industry in the global marketplace as Leader of the Cold Chain. As a result, the association is now the Industry’s Strategic Ally through an enhanced and more collaborative and innovative advocacy program. Member Call to Action.

Strategy 100
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Regulatory Activity Reshaping Associations

Potomac Core

In 2015, Thomson Reuters published its sixth annual Cost of Compliance Survey noting among other challenges “regulatory fatigue.” Through the creation of innovative compliance strategies that create competitive advantage for the industry. Member Engagement. For companies, the spike in regulatory activity is real.

eBook 100
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Driverless Associations

Potomac Core

These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. Innovative Organizations who reach outside the box to help their member’s develop growth solutions can transform themselves into Driverless Associations. What set the stage for Driverless Associations?

eBook 100
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The Future State of Associations

Potomac Core

Innovation and disruption will shape the future state of associations. Members will be engaged on their business interests and outcomes, the one size fits all approach will disappear. Help members establish their own self forming “share” groups in real time. The rapid rate of change looks to only accelerate.

eBook 100