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2018 eLearning Predictions: Updated Hype Curve

Forj

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.

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Conference Circuit: 2014?s Events in Review

Associations Now

Though we don’t have nearly enough space to sing everyone’s praises, we’re using 2014′s last Conference Circuit to look at some of the biggest themes and trends of the past year and perhaps inspire your 2015 conferences. Libraries in the Center Ring.”—an Becoming Social. Honoring Public Goods.

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Going Social: How Authentic Are You?

Associations Now

All of this stuff often is done in an attempt to give a social marketing effort a slightly younger “voice.” After getting frustrated, the marketing firm the association was using made an unforced error by attempting to tie its marketing to Remembrance Day—which proved the last straw. Library Assn.

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Incorporating the Old With the New at Events

Associations Now

Earlier this month Alex Plaxen, director of marketing at EventRebels, wrote about harnessing the power of nostalgia at your events. The American Concrete Pumping Association also had a booth at its PumpPAC cocktail party during World of Concrete 2015. Turns out I’m not the only blogger in the meetings space to consider this.

Kansas 40
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CXPA Elevates the Customer Experience with Community

Higher Logic

And as for the resource library, there are already hundreds of content items available for members to see and download. After finding there wasn’t any software in the right price range, CXPA saw Higher Logic and partner eConverse’s web design in action at the annual Super Forum conference in 2015. CXPA's top community stats.

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Where Do You Lie on the Global Growth Chart?

Associations Now

According to “ Achieving Global Growth: Establishing & Maintaining Global Markets ,” released last week, growers are those associations that increased product sales and membership outside of North America over the last three years, while nongrowers experienced flat or declining membership and product sales. Consider emerging markets.

America 40
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Protech Associates Creates “Tier 1 Support on Steroids”

Higher Logic

In early 2015, Protech Associates Director of Customer Care Matt Bruffey recognized the need to improve the customer support experience. Bruffey launched the Protech Users Group (PUG) in July of 2015. Based in Columbia, Maryland, Protech Associates, Inc. Our support was really a communications black box,” said Bruffey.

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