Spark Consulting

MARCH 4, 2015

The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, ASAE Great Ideas Conference, March 2015. Supercharge Member Loyalty & Power Community Engagement, Higher Logic Learning Series, April 2015.

California 150

California Case Study Member Engagement Review 150

Socious

AUGUST 27, 2015

Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership.

Marketing 100

Marketing Strategy Survey Tools 100

Higher Logic

JANUARY 30, 2019

AARC sought help through marketing automation. By 2015, the organization had over 18,000 lapsed members within a 24-month period. The campaign objective was to reach out to prior members to generate interest and encourage them to rejoin AARC. Member engagement is well worth the effort.

Case Study 149

Case Study eBook Member Engagement Class 149

Higher Logic

MAY 23, 2019

Getting your new members involved in your online community from the start is a good way to build future engagement and retention. Plus, thanks to complementary tools like marketing automation, it makes the work of your membership staff less labor-intensive. CTAs are measurable and a core opportunity to get your members engaged.

How To 226

How To Process Tips Tools 226

YourMembership

FEBRUARY 20, 2015

Deliver high value content and services to members that align with the organization’s stated values. We are halfway through the first quarter of 2015 and I can honestly say that our focus on identifying and bringing to market the products and services that will enrich the lives of associations and their members has never been greater.

Software 150

Software Technology Member Engagement Products 150

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Grew annual revenue from $300,000 to $12 million.

DC 232

DC Arlington Virginia America 232

Potomac Core

OCTOBER 4, 2016

Without a recognized level of strategic alignment members will not perceive the important connection between your organization and their business outcomes. At the National Wooden Pallet and Container Association, Brent McClendon, President and CEO, continually seeks ways in which he can help accelerate member engagement.

Strategy 164

Strategy eBook Member Engagement Revenue 164

YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). These additions are having a significant impact on our new Member Engagement Platform, which JP demonstrated during his presentation. What I saw there (at Xperience 2015) is impressive.

Learning Management System 150

Learning Management System Member Engagement Technology Software 150

Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails.

Tips 166

Tips Email Marketing Newsletter Communications 166

Potomac Core

JUNE 8, 2016

Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. In other words, it’s all about Strategic Member Engagement.

DC 100

DC eBook Member Engagement Innovation 100

YourMembership

MAY 8, 2015

Your organization and your members are not the customer, you are the product. Your presence gives them credibility, marketability and ultimately adds value to their brand, not yours. But that doesn’t mean they are not a useful component of your overall engagement strategy.

Member Engagement 150

Member Engagement Tools Software Cost 150

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your online community starts adding the member into the right communities. Your marketing automation software triggers a new member welcome campaign. Big things for your organization’s member strategy. It all makes the wheel turn.

Software 159

Software Illinois Revenue Member Experience 159

Socious

DECEMBER 3, 2015

According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations.

Tips 100

Tips Survey Report Marketing 100

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. 72% conversation rate for an unanswered thread automation rule email asking select members to respond to threads without replies in the community. Introduced marketing automation , powered by Informz. An average of 5.32

Michigan 190

Michigan Certificate Handbook Directory 190

Associations Now

SEPTEMBER 6, 2017

Here are the important takeaways from two new reports on the email marketing landscape. The Association Email Marketing Benchmark Report from Informz is required reading for membership teams considering how to tweak their next email campaign based on their members’ behaviors. Marketing automation is growing—significantly.

Survey 97

Survey Email Marketing Report Tools 97

Potomac Core

JANUARY 6, 2016

These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. Innovative Organizations who reach outside the box to help their member’s develop growth solutions can transform themselves into Driverless Associations. What set the stage for Driverless Associations?

eBook 100

eBook Innovation America Certificate 100

YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The fact that the job market is heating up is significant for many associations.

New York City 150

New York City New York Newsletter Social Media 150

YourMembership

DECEMBER 30, 2014

New Member Engagement – Looking For Value Beyond the Welcome Kit. I came across an article recently that was making the case for the undeniable value of the age old new member packet for today’s association. The 10 Essential Questions to Answer for the 2015 Association Budgeting Season.

Recruiting 150

Recruiting Recruitment Tips Strategy 150

Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

Associations Now

FEBRUARY 25, 2020

If you’ve read ASAE’s ForesightWorks research , you might label this member engagement strategy as an attempt to foster “ more human humans.”. Identify member multipliers. What does that mean? Take a stance.

United States 93

United States Member Engagement Member Experience Innovation 93

Potomac Core

MARCH 4, 2019

Members hire Tomorrow’s Associations because they sit at the cutting edge of change and: In a time of political gridlock, they are perceived as increasing spheres of influence. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. Matt Rowan.

Industry 144

Industry Team Products Report 144

Higher Logic

JANUARY 12, 2016

Forrester predicted branded communities were going to be “the next big thing” in 2015. This growing interest in communities is centered around organizations’ need to facilitate collaboration and accelerate organic engagement with their constituents. an AMS/CRM, marketing automation software, a CMS or other systems).

Social Media 120

Social Media Case Study System Content 120

Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. NSBE was founded in 1975 and has around 30,000 members. Growth matters: five member engagement hacks.

Social Media 120

Social Media FAQ Boston Content 120

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Offering an online job board or career center is an extremely effective way to provide value to members, prospects, and employers in need of qualified talent. We believe in the power of an association job board.

Social Media 150

Social Media Revenue Recruiting Recruitment 150

Association Adviser

OCTOBER 13, 2016

The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. This struggle may be related to lack of measuring and recording reader engagement.

Communications 60

Communications Revenue Social Media Survey 60

Aaron Wolowiec

JUNE 23, 2015

“Unfortunately, while we’ve been busily building and marketing the programs, products and services we think our audiences might like, the world has changed,” write Elizabeth Weaver Engel , CEO & chief strategist, Spark Consulting LLC, and Anna Caraveli , managing partner, The Demand Networks LLC, in their new whitepaper. “In

Products 100

Products Innovation Revenue Member Engagement 100

YourMembership

MARCH 12, 2013

She is currently pursuing her Bachelors of Science Degree in Internet Marketing through Full Sail University. Businesses and organizations are using this tactic to create brand awareness and drive user engagement. by 2015, 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations.

Organization 150

Organization Florida Newsletter Social Media 150

Association Adviser

NOVEMBER 17, 2015

Results of the 2015 Association Communication Benchmarking Report suggest that associations still struggle with content relevancy, communication integration and using data advantageously to learn. For more about this topic, click on the headline.

Communications 60

Communications Content Report Social Media 60

Higher Logic

MARCH 1, 2016

The new Higher Logic community manager would act as both a SAE team member and work behind a team of industry experts and community professionals from Higher Logic. Members also chastise people who put up job postings. What's next for Member Connection. It was a win-win. Taking an engineering community to the next level.

Industry 120

Industry Resources Team Process 120

Associations Now

MARCH 11, 2015

An association that let new members join for free for nearly a year says the offer worked better than any membership drive it’s tried before. It’s even repeating the offer in 2015. If your glass is half full, you see such offers as a chance to reach new customers and win them over through engagement with your brand. .

Discount 40

Discount Sample Products Marketing 40

Associations Now

JUNE 25, 2015

In 2015, organizations are using a greater variety of social media platforms, combining paid, earned, and owned tactics, and utilizing measurement and accountability to identify new opportunities and increase member engagement,” the report noted.

Social Media 40

Social Media United States Survey Video 40

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

Associations Now

AUGUST 27, 2014

Wagner says AOA knows its potential market size is as high as 3,500 managers of ear, nose, and throat practices, but its membership levels have long hovered just below 1,000, an obvious symbolic milestone the association would like to surpass. She says AOA’s market is also particularly difficult to reach.

Sample 40

Sample Nashville Discount Revenue 40

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. High Conversion Rate: ◦ Engaging with your audience live, and.

Organization 28

Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. High Conversion Rate: ◦ Engaging with your audience live, and.

Organization 28

Organization San Francisco Social Media Austin 28

SCD Group

JULY 22, 2012

You may want to share these articles with your membership and marketing teams. When Satisfying Member or Customer Needs is not Enough: Connecting with the Heart From SocialFish What does satisfying customer or member needs (and I use these terms interchangeably) really mean? Manage the Member Lifecycle. Find the need.

Discount 40

Discount Price eBook Recruiting 40

Associations Now

JANUARY 13, 2016

Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater member engagement. I was, however, fascinated to read about how the video-game retailer has used PowerUp to learn more about its actual target customers and engage them more directly.

San Francisco 40

San Francisco Discount Video System 40