Accelerating Member Engagement

Potomac Core

Accelerating Member Engagement. How does this or any financial news connect to Association member engagement? Is Member Satisfaction A Solution? Interest in the Association’s success, member benefits, products or services won’t get or keep their attention for long.

2017 Member Engagement Strategy

Potomac Core

Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations.

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The 10 Most Popular Member Engagement Articles of the Year


Association Management Member Engagement Online Community Management

Can We Talk Member Engagement?

Spark Consulting

As part of the release of the new Spark/ The Demand Networks whitepaper, Leading Engagement from the Outside-In , co-author Anna Caraveli and I had the opportunity to present a webinar for’s Thought Leader series.

Come Chat about Member Engagement

Spark Consulting

Are associations taking a backwards approach to member engagement? Associations have always been “about” engagement of course, and in the past several years, we’ve had a renewed focus on engaging our audiences. Could that be because we’ve been thinking about engagement all wrong, focusing on what we want members to do and how we define value? innovation leadership membership social media whitepaper #assnchat Anna Caraveli engagement KiKi L'Italien

Ringing the Bell for Member Engagement

YourMembership Blog

Like so many annual meetings the underlying theme was change – what has changed since we last met, what is about to change, and what are things that will be driving change as we move through the remainder of 2015 and beyond. represented ad hoc members. Know your members.

Keys to Making It Through 2015

Association Adviser

The post Keys to Making It Through 2015 appeared first on. Features Leadership 2015 Benchmarking Report brainstorming email goal-setting goals ideas leadership member engagement video It’s going to be a fast-moving, bumpy, exciting year. Strap in tight.

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Are You Taking a “Backwards” Approach to Member Engagement?

YourMembership Blog

Engagement has always been at the heart of building and sustaining the connection between associations and their members. The thing is, most of us are still not doing a very good job of engaging our members.

Motor City, ASAE 2015 and a Remarkable Year at YM

YourMembership Blog

The association world is about to converge on the Motor City this weekend for ASAE’s 2015 Annual Meeting. The post Motor City, ASAE 2015 and a Remarkable Year at YM appeared first on YourMembership.

Getting Members Engaged Is Like Running a Maker Lab

Eric Lanke

In 2015, customers are looking for more than a transaction; they’re looking for custom solutions that can be constructed only through authentic relationships of the type, duration, and intensity they—not you—want. Associations Member Engagement

Getting Under the Surface of Member Engagement


It’s a hot topic in both corporate AND association circles: engagement. The for-profit folks tend to talk more about employee engagement, though engaging customers gets attention over there as well. Increased “engagement” equals increased revenue.

March Madness Turns to April Gladness – It’s Time for Xperience 2015

YourMembership Blog

I’m excited because Xperience 2015 is just a week away! Xperience 2015 will also mark the first time our customers will have the opportunity to meet with YM since the acquisition of Job Target’s career center business unit and Digital Ignite.

Finding the Middle Ground on Member Engagement

Associations Now

Every member has his or her own reasons for engaging with your association, but how do you best serve diverse needs while maintaining focus on common goals? ” The mix of engagement methods that will maximize both reach and ‘stickiness’ is unique to every association.

Story Time: Member Engagement Gone Awry

Associations Now

Is your association guilty of “tell us your story” engagement? Maybe it’s time to dig deeper and refocus on engagement that serves members, not the association. That raises the question of the true purpose of member engagement.

Do NOT Make this Mistake Around Member Engagement


Engagement has a LOT of attention in the association world today. Membership models are shifting, and higher engagement seems to be the answer to declining renewal rates and members and prospects asking “what’s in it for me?”

Free Expert Webinar: How to Get Your Board Members Engaged and Active in Fundraising

Wild Apricot

Join us for a Free Expert Webinar, featuring Gail Perry on How to Get Your Board Members Engaged and Active in Fundraising. Board Fundraising

People Powered Communities in 2015: Higher Logic's Year in Review

Higher Logic

The holidays are a great time to reflect on all of the year’s hard work, and what we’ve accomplished together in 2015. This year’s Super Forum even had an all-star panel of presenters providing some tips, tricks and hacks to get the most out of our top time-saving engagement tool.

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Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]


This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership. Association Management Member Engagement Member Benefits Membership Marketing

4 Tips to Increase Member Retention at Your Association


According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations.

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Five Tech Tools that Every Association Needs to Be a Leader in Their Industry


Innovative association professionals understand the importance of keeping an eye on technology because ultimately it is a cost-effective way to streamline daily operations and keep members engaged. Association Management Member Engagement Membership Database Association Trends

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5 People You Need on Your Association's Online Community Management Team


Regardless of how talented your community managers are, it takes more than community professionals to create a sustainable community that provides consistent engagement and value. It’s not just members and volunteer leaders that help create a robust peer-to-peer environment.

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The Mobile Frontier: Create Frictionless Content and Help Members Engage

Higher Logic

Engagement -- it’s that golden word everyone talks about and one important sign of a healthy community. Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. That really shows the power of engagement.

To Deepen Member Engagement, Redefine Volunteering

Associations Now

Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences.

4 Elements of a High-Engagement Association Website


Association Management Member Engagement Online CommunityIn the grand scheme of the digital age, thank goodness the 90’s and early 2000’s are behind us. Don’t get me wrong, we wouldn’t be where we are today without GeoCities, America Online, and MySpace.

7 Attractive Member Benefits for Virtual Members of Your Association


For associations and other membership organizations, part of meeting members on their terms is allowing them to interact with your organization in the hours that are convenient for them. Association Management Member Engagement Association Trends

Technology Trend Alert: Association and Nonprofit Engagement [Video]


Association Management Member Engagement Association TrendsConversations around technology in the world of associations and nonprofits are constantly evolving. There is a steady stream of new research, case studies, and trends saturating the web. So where should you start?

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Association Loyalty or Engagement Strategy?

Potomac Core

Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Why do members leave?

Member Engagement: It’s Not About You (Guest Post)

Jamie Notter

The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice White Paper on engagement (link at the end). Think about a time when you were deeply engaged, when something or someone touched a nerve, and resonated with what truly matters to you or with what you are trying to accomplish in the world. Why are some associations successful in capturing, engaging, and sustaining members, and some, frankly, aren’t?

Association Innovation Delivers Growth

Potomac Core

Return on Member Engagement. Together we achieve a return on member engagement” reflects a six month strategic planning mantra employed by Corey Rosenbusch, President and CEO, GCCA (of which IARW is a key partner) and the Association’s Board of Directors.

Funding Industry Innovation

Potomac Core

Associations who are Funding Industry Innovation can position themselves as essential partners in helping members achieve business outcomes. Value is no longer about services that boards or members view as neither relevant nor impactful.

Association Outside In Innovation

Potomac Core

Your association might want to understand what strategic initiatives it should put in place in order to drive your organization’s impact on member business outcomes. Rank the member’s desire for the Association to address these challenges.

Driving Member Business Outcomes

Potomac Core

Driving Member Business Outcomes. Can an Association transform itself and become a strategic business partner to the very members they serve? The results also generate focused conversations among senior managers and Board Task Force Members. Driving Member Business Outcomes.

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Disruptive Associations

Potomac Core

At a time of unprecedented change your Association can become a Market Disruptor and position your members for success in a slow growth world. Disruptive Associations. A snapshot by the Conference Board of both the U.S.

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The Top 5 Qualities of Great Customer Service Relationships: A Technology Perspective

YourMembership Blog

Member Engagement + RetentionQuinn Brady, Vice President, Customer Success at YourMembership. Hello! Please allow me to introduce myself as the new Vice President of Customer Success at Yourmembership. It is my pleasure to make your virtual acquaintance.

Member Engagement vs Engaging Your Members


Which questions sound more like your association’s internal conversation: How can we get members to buy more of program X, product Y or service Z? OR How can we enable members to achieve the outcomes that matter most to them? How can we get members to help us accomplish this goal?

Data Driven Innovation

Potomac Core

If member companies introduce more innovation to drive more profitability, is your association positioned to respond with equal or greater amounts of innovative solutions? Movement between member segments. Themes that overlap member segments. Are economic tides shifting again?

Where Does Your Association Stand on Stakeholder Development?

YourMembership Blog

This week I received an email from noted thought leader and speaker, Jeff De Cagna, FASAE, sharing his thoughts on my most recent blog post on member engagement. The status quo for how organizations connect with members and prospects no longer holds up.

Association Social Networking: Why Tech IQ Doesn’t Matter for Online Community Engagement


Our members aren't technologically savvy. Our members aren’t on social media. Our members aren’t really computer literate. Association Management Member Engagement Online Community Online Community Management

Are You Ready for When Millennials Take Over – Your Questions Answered

YourMembership Blog

I just got back from a great week at Elevate 2015, CalSAE’s Annual Conference located this year in beautiful Lake Tahoe. They were speaking on topics addressing millennials related to culture building and the effective use of social media to drive member engagement.

Innovative Workforce Solutions

Potomac Core

Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products. How can Associations help members respond to this growing challenge and build innovative workforce solutions?