Aaron Wolowiec
OCTOBER 18, 2016
Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.
Higher Logic
MAY 8, 2019
Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Include some of the content to pique member interest.
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Higher Logic
DECEMBER 2, 2019
Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. As the agency’s newsletter began to take off, Carney had the idea to connect their fans in a community. Example 8: The Daily Carnage Community.
Aaron Wolowiec
OCTOBER 18, 2016
Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.
YourMembership
DECEMBER 11, 2014
This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The ongoing race to identify and recruit qualified talent will only increase as we move into 2015.
YourMembership
MARCH 12, 2013
Businesses and organizations are using this tactic to create brand awareness and drive user engagement. by 2015, 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations. Gamification is one of the biggest buzzwords in the business world today. According to Gartner, Inc.,
Associations Now
JUNE 10, 2015
As associations get better at using technology to personalize products and services to each individual member, what happens to direct human engagement between the member and the association? I can draw on some direct experience here, as well, from our work on the ASAE-members-only premium e-newsletter Associations Now Plus.
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