Potomac Core

MARCH 7, 2016

For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. Helping the industry reduce regulatory compliance costs and grow revenues were high priorities. Member Call to Action. Leading The Cold Chain.

Strategy 100

Strategy DC United States Member Engagement 100

Tom Morrison

OCTOBER 1, 2014

If we, as associations, can harness the energy within our associations to help members understand they have joined an exciting place that can lead them to the answers for most everyone of their challenges, we will maximize their engagement, therefore solving many of our association''s challenges. Here me on this.

Member Engagement 40

Member Engagement Revenue Maine Review 40

Aaron Wolowiec

OCTOBER 18, 2016

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.

Communications 100

Communications Survey Social Media Revenue 100

Associations Now

AUGUST 26, 2015

Every member has his or her own reasons for engaging with your association, but how do you best serve diverse needs while maintaining focus on common goals? ” The mix of engagement methods that will maximize both reach and ‘stickiness’ is unique to every association. This will require some customization. …

Member Engagement 40

Member Engagement Revenue Content Examples 40

Higher Logic

AUGUST 28, 2018

VHMA found this marketing automation integration generated a 5 percent increase in membership, adding an extra $18,000 in membership revenue. So, 50 percent of time saved, a 5 percent boost in revenue, and 23 percent more engagement? From 2015 to 2016, IASBO saw an average attendance increase of 45 percent. The takeaway.

Software 159

Software Illinois Revenue Member Experience 159

Potomac Core

JUNE 8, 2016

In other words, it’s all about Strategic Member Engagement. As a result of a fifteen-month strategic exercise with its board of directors, the organization re branded itself in 2015 and is now known as the Smart Electric Power Alliance. In 2000, the organization changed its name to the Solar Electric Power Association.

eBook 100

eBook DC Member Engagement Innovation 100

YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The ongoing race to identify and recruit qualified talent will only increase as we move into 2015.

New York City 150

New York City New York Newsletter Social Media 150

YourMembership

OCTOBER 2, 2014

Looking at the top ten association job boards we currently work with, they are on track for a 25 percent increase in revenue in 2014 compared to the previous year. But it’s not just non-dues revenue that is at stake here. As we finish out the year and move into 2015 the stakes have never been higher. We’re betting on it!

Social Media 150

Social Media Revenue Report Recruiting 150

Association Adviser

OCTOBER 13, 2016

The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. This struggle may be related to lack of measuring and recording reader engagement.

Communications 60

Communications Revenue Social Media Survey 60

Higher Logic

DECEMBER 2, 2019

Your organization may have a larger goal for your community, like ticket deflection , member retention , or increased revenue , but we always have to come back to the basics. Sephora consumers want the latest beauty tips. Marketers want inspiration for new campaigns. How can you get back to your shared purpose this year?

Examples 156

Examples Software Newsletter Review 156

Aaron Wolowiec

JUNE 23, 2015

Think about it: How many associations want to boost revenue by hoping their members buy more? In other words, we ask, “How can we get our members to do what we want them to do?”. We hear it all the time: We live in a “me” society. Most of us, at some point, have asked, “What’s in this for me? Associations aren’t any different.

Products 100

Products Innovation Revenue Member Engagement 100

Associations Now

DECEMBER 24, 2014

Let me know which ones you find the most interesting, or share your other ideas for Associations Now membership coverage in 2015. At least two associations I’m aware of shut down their private online member communities in 2014. The impact of a dues change on nondues revenue. Happy holidays, and see you in 2015!

New York 40

New York Revenue Industry Examples 40

Higher Logic

OCTOBER 10, 2016

In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. “We Chapter Communities.

Team 120

Team eBook Conference Examples 120

Socious

NOVEMBER 3, 2016

We’ve built our company around helping you improve customer and member engagement. He is the winner of the 2015 MacArthur Fellowship, and was named one of TIME Magazine’s 100 Most Influential People. So how do you build your conference schedule without combing through dozens of sessions and reading each and every description?

Sample 100

Sample Marketing Conference New York 100

Associations Now

AUGUST 27, 2014

“Everything that we read and everything that we hear about says it’s all about member engagement, so … we really decided we had to hit these new members hard to make sure that they knew about our resources,” says Wagner. And about 30 percent of the registrations are new members.

Sample 40

Sample Nashville Discount Revenue 40

Associations Now

JANUARY 20, 2015

A recent report from a nonprofit software maker suggests that associations are going to become increasingly customer-driven, not just member-driven. Does the road to increased revenue run through technology offerings? The idea of expanding the conversation beyond member engagement to customer engagement.

Revenue 40

Revenue System Library Project 40

Associations Now

AUGUST 5, 2015

In July, Melody Kramer, a 2015 Knight Visiting Fellow at the Nieman Journalism Lab and a former digital strategist and editor at National Public Radio, published “ Putting the Public Into Public Media Membership ,” a lengthy look at future funding models for public broadcasting stations in the United States.

Discount 40

Discount Proposal United States Case Study 40

Associations Now

SEPTEMBER 9, 2015

” Mayor and McCrimons, president of Philanthropy Works, shared these ideas with attendees at the 2015 ASAE Marketing, Membership & Communications Conference in June, in a Learning Lab titled “Memberball: Increasing Member Engagement and Satisfaction Through Innovative Data Analysis.”

Minnesota 40

Minnesota Analysis Certificate Sample 40