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Monday Buzz: The State of Nonprofit Newsletters

Associations Now

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. She has two key takeaways for organizations: Make sure your email newsletters go out at least monthly, and if you’re not sending out your print newsletter every quarter, you may not want to bother with one.

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Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The ongoing race to identify and recruit qualified talent will only increase as we move into 2015.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) A medical society's email communication may not be the proper arena for a very casual use of hipster slang (unless the society is trying to recruit or retain hipsters, of course). That is not always the case.

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Get Members’ Attention With Their Own Data

Associations Now

One association turned this simple truth into a marketing success by integrating member data into its recruitment messaging. In 2015, CUNA operated six councils; the seventh is new for 2016.) “By asking a question, the message encouraged credit union staff to think about their level of engagement with the councils.”

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Help Wanted: Find Your Next Marketing and Communications Star

Associations Now

Dexterity with the multitude of tools and services available to create and send member e-newsletters, to resize images and logos for numerous social media channels, to use infographics services, to design and send surveys, to create and edit PDFs, and to perform content management on sites and blogs is essential. In other words, to sell.

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How Two Nonprofits Use Social Media To Help Save Fish – #keepemwet #SaveMarinsCoho

Beth Kanter

Posted by Catie Clune on Thursday, September 24, 2015. A photo posted by Native Fish Society (@nativefishsociety) on Sep 26, 2015 at 9:46am PDT. Recruiting additional supporters through high quality content and action opportunities. Thanks @kanter @patagonia for the #keepemwet love at #patagoniatoolsconference.

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Solutions for Your Membership Conundrum

Association Adviser

In response, NRCA hired a membership experience coordinator who calls new members after they join, gets them registered for NRCA’s website and electronic newsletters and generally stays in regular contact with them every three months during the critical first year of membership. And guess what? It’s not just a welcome call. million and $5.8