Higher Logic
JANUARY 6, 2016
In many ways, 2015 was the year of the private online community. We recently came up with a list of must reads , but wanted to do a broader recap of some of our favorite articles and resources from 2015. The 2015 State of Community Management Report , The Community Roundtable. This is an awesome weekly newsletter.
Aaron Wolowiec
OCTOBER 18, 2016
Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.
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Associations Now
AUGUST 8, 2017
A Pew analysis of large digital news outlets suggests that most find email newsletters and social media presences essential—but apps, on the other hand, are less common. If you’re running a digital news outlet these days, you might want to put a little extra attention on your newsletter, rather than your app.
Aaron Wolowiec
JANUARY 19, 2016
But seriously…communication is a hard gig for most companies, especially with the advent of social media. So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study. percent feel their social media teams are understaffed. “To
Aaron Wolowiec
OCTOBER 18, 2016
Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.
YourMembership
DECEMBER 11, 2014
This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The ongoing race to identify and recruit qualified talent will only increase as we move into 2015.
Aaron Wolowiec
DECEMBER 16, 2014
Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. Almost 90 percent of associations include an e-mail newsletter in their digital marketing portfolio, but only 41 percent use an e-mail preference center. Is marketing part of the plan for 2015?
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