Aaron Wolowiec
MAY 24, 2016
As some of you may know, Event Garde sends a monthly e-newsletter. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate.
Aaron Wolowiec
MAY 24, 2016
As some of you may know, Event Garde sends a monthly e-newsletter. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Aaron Wolowiec
OCTOBER 18, 2016
Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.
Aaron Wolowiec
JANUARY 19, 2016
So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study. More than one-half of respondents have optimized their websites for mobile, while more than one-third have done so for newsletters and blogs for mobile. But let’s face it.
Higher Logic
APRIL 4, 2016
With new technologies, community platforms and collaborative tools, some people say email is going by the wayside. In fact, we’re in a golden age where email is beginning to take off again, especially with the rise of curated newsletters. What’s so great about newsletters? Why use email when we have so many new, fancy tools?
Associations Now
JUNE 10, 2015
As associations get better at using technology to personalize products and services to each individual member, what happens to direct human engagement between the member and the association? See the Member Service Bot 5000 in Booth #1115 at the 2055 Association Technology Conference & Expo!). Let us know in the comments.
Aaron Wolowiec
OCTOBER 18, 2016
Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.
Expert insights. Personalized for you.
.png)
140 
Let's personalize your content