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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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Webinar Pricing and Sponsorship Data

Leading Learning

We’ll stress that this is in no way a guide to setting Webinar registration or sponsorship fees or a suggestion for how you should price your registration fees and sponsorships. Here are the questions about Webinar pricing data we asked of organizations that sell and/or accept sponsorships for Webinars they offer. per minute.

Price 52
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Focus on Millennial Learners to Benefit Members of All Ages

WBT Systems

In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.” So it seems that Price is right. They also need engaging content that allows them opportunities to interact with the content and collaborate with other learners.

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New Renewable Energy Group Eyes Downwind Strategy

Associations Now

With the unusual circumstances of the 2016 presidential election—specifically, the presence of Donald Trump and the historically low approval ratings for both candidates—an advocacy strategy focused elsewhere during this cycle is unsurprising. The new nonprofit will work to educate the public on issues relevant to the uptake of wind energy.

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Talkin’ SaaS Stats: Customer Success is Having a Moment

Higher Logic

Let’s talk customer success statistics and strategy (AKA you should be paying close attention). Usage of CS platforms rose from 25% to 43% from 2015-2018 [ 2018 Customer Success Salary Report, Totango ]. 64% find the customer experience (CX) more important than price when purchasing something [ Gartner ].

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Association Chat: Focusing on Customers and Members

KiKi L'Italien's Acronym Soup

We''re going to spend an hour discussing how we can better serve our members and our organizations on the March 31, 2015 edition of Association Chat. How does the pricing of your offerings either encourage or discourage membership? What are your member recruiting strategies? How can we bring delight to our members?

Price 100
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Successfully Tailoring Educational Programs to Europe and Beyond – a LIVE Webinar Jan 23rd @10am Eastern

GlowGlobally

In 2015, a major U.S.-based and EU markets Lack of awareness regarding the organization’s offering Need to customize content, pricing and format to the European audience Specificities of the European market (languages, cultures). Annemarie Weise, Senior Business Development Manager for MCI Benelux and Mr. Kevin Perry, Ed.D,