What Really Worked in 2016?
DECEMBER 12, 2016
Beth Brodovsky, who hosts the Driving Participation podcast (and if you haven’t checked it out yet, what are you waiting for?) recently asked a bunch of her former guests this insightful question for a year-end episode. Here’s my answer: One thing that really worked for my clients was talking to their members. I know that sounds obvious, but associations tend to – in my opinion – over-focus on surveying people to the detriment of other methods of learning about our audiences.