Aaron Wolowiec

NOVEMBER 17, 2015

We look forward to spending 2016 with you, and can’t wait to see what’s in store! Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. Capacity-building. Client-oriented.

Michigan 100

Michigan Newsletter Atlanta Content 100

Higher Logic

MAY 29, 2020

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Adviser

JANUARY 18, 2019

Set meetings with your colleagues to consider the ways your association can work across departments to share tools and merge information and schedules to amplify communications and technology outside of traditional functional groups. Create a map of all your content, communication channels and technology platforms.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Achieve

MARCH 10, 2021

So, how can your organization communicate transparency in your giving process and as an organization as a whole? . Be sure to communicate how you’ll keep their data safe. With these tactics in mind, your organization can effectively communicate transparently and authentically. This means that. Implement a secure giving process.

Process 98

Process millennials Social Media Communications 98

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

ISAE

APRIL 4, 2024

This makes it easier to facilitate the stewardship strategies and communications that drive long-term engagement, and it shows donors that their contributions are especially valued. Organizations of all sizes create special “legacy donor societies” to serve as exclusive memberships for their legacy donors.

Examples 40

Examples Strategy Review Discount 40

WBT Systems

JUNE 5, 2018

Since the EU approved GDPR on April 14, 2016, association technology firms have had lots of time to prepare for GDPR. An EU citizen with a Gmail address who signs up for a newsletter or downloads a PDF. Give people control over what they receive from you—they’re more likely to opt in to certain communications when they have a choice.

Technology 160

Technology LMS System Review 160

Associations Now

APRIL 17, 2017

Because Negron knew social media, namely Facebook, was a preferred communication channel for many AFCI members, she decided to air the sessions via its livestream platform. But this wasn’t the first time AFCI used Facebook Live, which launched in April 2016. Unlike email, Facebook Live humanizes our brand,” Negron said.

Education 89

Education Phoenix Press Release Social Media 89

Socious

NOVEMBER 14, 2016

From the State of Inbound 2016 Series a few cool stats. October 17, 2016. They revert back to product- and company-centric communication that ends up spamming customers. Evaluate how well your retention marketing efforts do in each area, so you can take steps to improve your customer communication.

Marketing 100

Marketing Content Products Education 100

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. Since the implementation of ASU 2016-14 many nonprofits that did not previously have to present a statement of functional expense are required to. Presenters: Tim Zanker, CEO of O’Keefe Communications. Quick hits. Ann Handley via Jaina Mistry, Litmus ).

LMS 370

LMS Nashville Strategy Video 370

Socious

NOVEMBER 17, 2016

Technology has shifted everything from the way we collect membership dues to the channels we use to communicate with prospects. According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant.

Membership Management 100

Membership Management Software Directory Library 100

Association Adviser

JULY 28, 2016

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Some longstanding tactics and communication channels remain part of the future.

millennials 60

millennials Arizona Communications Atlanta 60

Association Adviser

JULY 16, 2013

A new @ASAE report examines the future of trade shows and identifies five scenarios for what they might look like in 2016. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies.

Directory 60

Directory Newsletter Email Marketing Social Media 60

Higher Logic

SEPTEMBER 15, 2016

It was a good fit and a refreshing experience to complete the redesign in time for the Insight Exchange conference in May 2016. Moving forward, CXPA plans to continue improving back-end data communications for a more seamless member experience throughout both the website and community. CXPA community blogs.

Certificate 120

Certificate Texas Resources Member Experience 120

Velvet Chainsaw

JUNE 29, 2016

Here’s what some organizers are asking for and getting: Pre-Event Content Marketing – Customized promotional video or interview, webinar, article contribution for newsletter, blog, podcast or magazine, social channel engagement. Post-Event Content Marketing – Participate in a scheduled replay. Anything listed in pre-event category above.

Conference 74

Conference Maine Newsletter Video 74

Associations Now

OCTOBER 28, 2016

In a blog post for Inbound.org , writer Jimmy Daly (the editor of the popular newsletter Swipe File ) talks about a few of the unconventional strategies he uses to form new blog posts. — Wes Trochlil (@westrochlil) October 26, 2016. Struggling to figure out an idea for a blog post? Sometimes you just have to think differently.

DC 40

DC Newsletter Tools Strategy 40

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Associations Now

DECEMBER 16, 2016

It’s like Jeff Hurt, vice president of education and engagement at Velvet Chainsaw Consulting, said in the 2016 Meetings Issue of Associations Now : “[Attendees are] looking for experiences—ones that transform thinking, attitudes, behavior, skills.

Dallas 40

Dallas Press Release Newsletter Team 40

Reid All About it

MARCH 13, 2020

– Crisis Communications: Coronavirus Edition. Whether you intend to cancel your event or not, the coronavirus outbreak has made one thing abundantly clear: we need to be prepared to communicate to our meeting’s stakeholders. Learn how you can communicate effectively with or without a plan currently in place. 2 CMP credits.

DC 44

DC Washington Revenue Communications 44

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Association Adviser

MARCH 26, 2018

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. 56 percent of associations say they don’t segment or target their communications well enough.

Communications 66

Communications Newsletter Directory Tips 66

Reid All About it

JUNE 1, 2018

FC writes about new tools that make editorial newsletters easier to produce and more enjoyable to read. Join a discussion of BICSI (a professional association supporting the information and communications technology community industry) activities in India. Fast Company says email is the next great media platform. 1 CMP credit.

Puerto Rico 30

Puerto Rico Chicago Tools Washington 30

Reid All About it

JUNE 17, 2016

– Sample Swap for Newsletter Templates. See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more. – Key Findings from the 2016 Association Email Marketing Benchmark Report.

LMS 150

LMS Raleigh Content millennials 150

Association Adviser

MAY 23, 2018

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. at Naylor Association Solutions. Sometimes, they are. Which articles are most read?

Revenue 69

Revenue Survey Communications Newsletter 69

Association Adviser

JANUARY 30, 2018

Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys. ABF gave these digital members access to a newsletter, a digital version of their magazine and beekeeping-related webinars.

Innovation 74

Innovation Georgia Newsletter Resources 74

Higher Logic

DECEMBER 22, 2015

He asked our five innovative community managers some tough questions, and they provided real answers. The Kick-Ass Community Managers. Ben Martin , CAE, Online Community Results. James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO).

Social Media 120

Social Media Library Resources Guidelines 120

Association Adviser

DECEMBER 16, 2016

Associations should always be looking for ways to innovate their offerings, whether that’s by optimizing your website as Naylor’s Laura Taylor explains in “Where Did the Milk Go?!” , producing the latest event app or customizing your newsletters by member demographic. However, as my marathon training has taught me, we can’t forget the basics.

Technology 60

Technology Tools Communications Newsletter 60

Association Adviser

JANUARY 30, 2018

Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys. ABF gave these digital members access to a newsletter, a digital version of their magazine and beekeeping-related webinars.

Innovation 60

Innovation Georgia Newsletter Resources 60

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. Thu 1/12 at 2 p.m. 1 CAE credit.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. Thu 1/12 at 2 p.m. 1 CAE credit.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Association Adviser

MARCH 31, 2017

Your organization already puts so many resources into selecting the right speakers, bringing in quality industry exhibitors, and encouraging attendees to register that it would be a shame for your marketing and communications staff to overlook additional uses for the new and exciting content that your event produces every year.

Content 60

Content Tips Video Newsletter 60

Associations Now

MARCH 21, 2017

And unlike other modes of communication, you’re almost assured your text messages will be read. Engaging Volunteers further recommends taking advantage of email newsletters, Facebook ads, and digital incentives to reach donors. Platforms like TextMagic and Mass Text can make running these campaigns fairly simple.

Newsletter 53

Newsletter Social Media Review Video 53

Association Adviser

AUGUST 11, 2016

Google has been favoring responsive websites since it recently updated its algorithm in March 2016. Laura Taylor also mentions that “more than half of website visitors and newsletter recipients are viewing digital media on a mobile device, and that percentage is growing rapidly. Do you know if your association’s website is responsive?

Social Media 60

Social Media Newsletter Content Email Marketing 60

Associations Now

MARCH 15, 2016

. “If there’s one thing associations do, it’s produce content,” association marketing pro Scott Oser said during a session on marketing and communications on Sunday at ASAE’s 2016 Great Ideas Conference. — Ernie Smith (@ErnieSmithAN) March 13, 2016. Pick and Choose Your Battles.

Content 40

Content Press Release Analysis Social Media 40