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The Visual Shift: The Ultimate Guide to Video Marketing for Associations

MemberClicks

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations?

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Department of Labor, in December 2016 there were 5.6 In support of its Future of Learning initiative, the AICPA launched a digital badge program in April 2016. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations.

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8 Must-Read Newsletters for Association Leaders

Elevating Engagement

Content is selected from the Lead Marvels Resource Library , which includes articles featuring insights from thought leaders in the association space, regular installments in the popular Association Executive Guide Series , and case studies, such as how the ACC created a six-figure recurring revenue stream.

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Post-Conference Glow: Use It to Extend the Life of Your Events

Associations Now

You could go the route of the Public Library Association. Following its 2016 conference, it offered the PLA 2016 Rewind: Post-Conference Webinar Series. Another perk of all of these efforts: They serve as prime marketing tools for recruiting new attendees to your next conference. Let us know in the comments.

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Changes in Membership Management Software that Could Impact How You Run Your Association

Socious

According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. They include integrated websites, responsive design, file and video libraries, wikis, and blogs. Change #4) Reporting.

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Building Buy-In for an Online Community at Your Association

Higher Logic

According to Marketing General Inc, these are the top four challenges to associations’ member retention: Members’ lack of engagement with the organization (41%). Editor's note: This post was originally written by Christina Green in January 2016 and has since been revised to reflect latest updates and research. Learn more below.

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Social Media Content Creation — Hi Impact Task #3

Slice-Works

Here’s a brief overview of some stats Hubspot shared at the end of 2016: 1) 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%). ( Source ). 4) B2C marketers place greater importance on visual content than B2B marketers. ( Source ).