Higher Logic

JULY 19, 2016

From endless emails and posts, to community guidelines and marketing materials, so many of your tasks involve crafting words. State of Community Management 2016 (eBook). The 2016 report is based on extensive research from 339 community programs surveyed. Without B t (Blog).

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Resources New York City New York Newsletter 120

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to most reports, email is the No.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to most reports, email is the No.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Mariner

AUGUST 13, 2016

According the 2016 Chapter Benchmarking report , associations lean on chapters for member engagement, leadership development, membership. recruitment, marketing/communications and local resources – rating these elements as 'absolutely essential' to 'essential' roles.

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Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. In fact, in the 2016 report, only one-fourth of respondents reported their members perceive communications as always relevant.

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Marketing Email Marketing Report Content 100

Socious

DECEMBER 28, 2016

So here goes – your summary of the best association articles on the web for 2016. Article #1) 20 Guerilla Marketing Tactics to Promote Your Next Event. This is a great post from Marketing General that highlights the best ways to reach young professionals, such as taking advantage of paid Facebook options.

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Social Media Member Engagement Innovation millennials 100

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

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Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

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Marketing Revenue eBook Software 195

Membership Marketing

JULY 11, 2016

I am pleased to announce the release of the 2016 Membership Marketing Benchmarking Report. This edition of the report represents the eighth consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 828 distinct participating associations.

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Report Marketing Social Media Leadership 40

Membership Marketing

JANUARY 13, 2016

The questionnaire for the 2016 Membership Marketing Benchmarking Report is now open and I want to invite you to participate in the research this year. To thank you for your participation in this best practices research project, MGI will send you a printed copy of the full 2016 Membership Marketing Benchmarking Report.

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Higher Logic

AUGUST 9, 2016

What You Can't Miss for ASAE Annual 2016. RSVP here and get your spot early, before it fills up. Also, special thanks to our partners: benel Solutions, CQ Roll Call, Expo Logic, Informz, and mindShift!

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MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations?

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Video Marketing Recruiting Recruitment 52

Socious

NOVEMBER 7, 2016

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Those statistics represented marketers from over 130 countries. Does Inbound Work in Customer Marketing?

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Marketing Content Revenue Products 100

Spark Consulting

JULY 22, 2016

How do you market and promote posts successfully? Topics of debate and discussion included: How do you create posts that go viral (which included a major debate about PDFs: Evil v. Really, Really Evil)? What about the reverse: what happens when you love a story and no one else does? How do you create good writing habits?

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San Diego Cost Content Industry 150

Wild Apricot

APRIL 25, 2016

This year's Benchmarks report is the most comprehensive yet and lets you know how nonprofits are stacking up on everything from email marketing to social media to donation campaigns.

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Email Marketing Social Media Report Marketing 150

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

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Marketing Mooc Course Education 52

Higher Logic

JULY 26, 2018

The secret lies in telling a great story, which is the foundation of great marketing. The scene: Nike wanted to create something that could help those in the UK identify with their brand, since they tend to market for the US. Their yearly Christmas ad is eagerly anticipated in the UK, and this one from 2016 was no different.

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Examples Marketing Video Software 247

Reid All About it

JANUARY 29, 2016

Learn how to leverage your website, AMS, and email marketing platform to personalize the audience experience. Are you challenged with serving a diverse audience that has different needs and wants? Did you know your audience is leaving behind “digital clues” that reveal what they’re most interested in? Hosts: Informz, American Eagle.

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North Carolina Newsletter Email Marketing Committee 150

KiKi L'Italien's Acronym Soup

JULY 19, 2016

More Association Chat Details Do you know a young executive worthy of being named a TRENDS 2016 Young & Aspiring Association Professional? You should check it out! Please consider nominating him or her. link] In DC? There is a happy hour for association professionals and the industry folks who love them on tonight at 5:30 at BlackFinn DC.

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DC Survey Project Tips 100

Virtual

JANUARY 12, 2016

It’s not always from the top of the market, or top of an organization. And while many of the products I saw may not make it big, there was real innovation in that space, from robot bartenders (think Kuerig for booze) to headphones designed for sleeping.

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Discount Innovation Survey Products 100

Association Adviser

OCTOBER 13, 2016

While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. The 2016 survey provided many more interesting points of interest to association executives.

Communications 60

Communications Revenue Social Media Survey 60

Socious

NOVEMBER 16, 2016

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.

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Software Resources Marketing Products 100

Socious

NOVEMBER 14, 2016

That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound. 81% of those marketers rated their strategy as successful.

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Marketing Content Products Education 100

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Socious

NOVEMBER 16, 2016

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.

Software 100

Software Revenue Price Tools 100

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Sample Marketing Conference New York 100

Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. It’s actually heightened the demand for talented marketers, according to McKinley Marketing Partners’ 2017 Marketing Hiring Trends Report [PDF].

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Report Marketing Survey Tools 83

Associations Now

OCTOBER 2, 2015

We’re three-quarters of the way through 2015, meaning it’s already time to think about 2016 and what it will bring for the association meetings industry. As this post publishes, we are 90 days away from 2016, which means it’s just about time for every industry to begin releasing predictions for the upcoming year.

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Associations Now

MAY 16, 2017

The latest M+R Benchmarks Study dives into nonprofit fundraising and marketing metrics—and draws some conclusions about what’s working and what’s not. In 2016, nonprofits had to send an average of 2,000 emails to get one donation. In 2016, there was an 8 percent drop in the response rate from 2015, which means that only 0.05

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Marketing Social Media Revenue Report 86

Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Use multiple marketing channels. Build your marketing copy highlighting these new opportunities.

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Marketing Discount Price Review 74

Associations Now

JANUARY 3, 2016

With a new year just getting started, associations of all kinds are sharing their predictions for what’s to come for their respective industries in 2016. From travel and meetings, to food and retail, associations have big ideas for 2016. The Computing Technology Industry Association (CompTIA) says to watch for three trends in 2016.

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Industry Price Analysis Cost 40

KiKi L'Italien's Acronym Soup

JULY 28, 2016

Here is my Unofficial ASAE Annual 2016 Party List. If you are a volunteer with ASAE or active in any other communities, your dance card will be overfilled. It's easy to forget or lose track of what is happening when. I hope it helps you in your planning for making ASAE Annual the best it can be!

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San Antonio Dallas Portland Hawaii 100

Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

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Recruiting Recruitment San Francisco Marketing 98

Associations Now

FEBRUARY 1, 2016

Could 2016 be the year that tech experiments receive a full-fledged embrace from the enterprise? percent, the association reports in its “IT Industry Outlook 2016.” trillion in 2016, through hardware, software, telecommunications, and other IT services. Global IT industry growth is forecast to rise to 4.9 Looking Up.

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United States Survey Software Technology 40

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

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Marketing United States Tips Email Marketing 52

Associations Now

MARCH 16, 2016

A survey conducted by Capital One at a Greater Washington Society of Certified Public Accountants event found that more than 80 percent of respondents expected their nonprofits would grow in 2016. Overall, 83 percent of respondents anticipated revenue growth in 2016, a jump from 77 percent in the prior year’s survey.

DC 40

DC Survey Washington Revenue 40

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

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