Aaron Wolowiec

NOVEMBER 17, 2015

We look forward to spending 2016 with you, and can’t wait to see what’s in store! Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. Capacity-building. Client-oriented.

Michigan 100

Michigan Newsletter Atlanta Content 100

Associations Now

FEBRUARY 6, 2020

14 states have pending or active legislation about privacy and there are nuances in each, which could impact how you market on a state-by-state basis. Privacy management will be a new role needed on the events team and/or marketing team. Interested in more?

California 129

California Newsletter Team Revenue 129

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Member attendees automatically get continuing education credit in your AMS while non-member attendees are added to a potential member marketing list. Reprinted with permission.

Newsletter 61

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WBT Systems

JUNE 5, 2018

Since the EU approved GDPR on April 14, 2016, association technology firms have had lots of time to prepare for GDPR. Reviewing and revamping how you market. An EU citizen with a Gmail address who signs up for a newsletter or downloads a PDF. Develop prospect-friendly marketing practices that are in compliance with GDPR.

Technology 160

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Socious

JANUARY 4, 2017

With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. That’s why we’ve put together our 12 top articles from 2016. Not everyone enjoys posting in your forums or reading email newsletters every week. The power of online video skyrocketed in 2016.

millennials 100

millennials Member Engagement Video Software 100

Associations Now

DECEMBER 5, 2019

From our steering committees, to our marketing images, to our topic titles, to our programs, we need to be proactively deliberate in including all voices, all ages, all abilities, all colors, all sizes, all orientations, all genders, and all relevant industries. And it only changes when we push for change. Interested in more?

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Tips Committee Guidelines Newsletter 97

Higher Logic

MAY 29, 2020

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Promote your publications and subscriptions. And many associations are currently unable to meet this need. Learn more below.

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Social Media Tools Member Engagement Revenue 254

Associations Now

NOVEMBER 8, 2016

billion will be spent by insurance companies resulting from accidents and injuries that occur in the fire service for 2016 alone! To fire departments in particular, the group offers legislative support, professional development opportunities, a monthly newsletter, and an emergency vehicle incident response program.

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Class Washington Newsletter Cost 56

Association Adviser

AUGUST 20, 2018

Only 1 in 5 associations say they have a good understanding of reader, member and advertiser needs, and associations are experimenting with bringing back traditional communication channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps. 2 spot on this list.

Communications 60

Communications Newsletter Survey Report 60

Higher Logic

OCTOBER 25, 2017

In 2016, that number fell to 45.4 Advertising or sponsored articles in your print magazine or e-newsletter. The best way to set your organization up for a solid financial future is to ensure that your revenue streams are strong enough and flexible enough to adapt to the market and your members’ needs as they change.

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Associations Now

JUNE 5, 2019

When exploring a market to enter, nine questions are asked to determine if that industry is ripe for disruption. I’ve been in situations where using the break-even formula (fixed costs/number of attendees + variable costs) would price us out of the market. Are there gatekeepers controlling the market? Interested in more?

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Price Newsletter Cost Team 90

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. Since the implementation of ASU 2016-14 many nonprofits that did not previously have to present a statement of functional expense are required to. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing. Quick hits. LaShonda Brenson, Ph.D.,

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Association Adviser

JULY 16, 2013

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. A new @ASAE report examines the future of trade shows and identifies five scenarios for what they might look like in 2016.

Directory 60

Directory Newsletter Email Marketing Social Media 60

ISAE

APRIL 4, 2024

ABOUT THE AUTHOR Patrick Schmitt, Co-CEO of FreeWill Patrick Schmitt and fellow FreeWill co-CEO Jenny Xia founded at Stanford University’s Graduate School of Business in 2016. Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org.

Examples 40

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Associations Now

MARCH 17, 2016

Plus: How did your favorite newsletter get you to sign up? 3 E-Newsletter Sign-Up Boxes I Like https://t.co/AiPbQDLxUo AiPbQDLxUo #marketing #plugin pic.twitter.com/3E6h4XGVQH. — Chamber Dashboard (@ChamberDash) March 16, 2016. Want people to subscribe to your newsletter? Watch the Wording.

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Newsletter Social Media Strategy Tips 40

Velvet Chainsaw

JUNE 29, 2016

More quality options result in a buyer’s market…now and in the years ahead. Here’s what some organizers are asking for and getting: Pre-Event Content Marketing – Customized promotional video or interview, webinar, article contribution for newsletter, blog, podcast or magazine, social channel engagement. What to Look For.

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Conference Maine Newsletter Video 74

Associations Now

SEPTEMBER 15, 2016

Ahead of the Thanksgiving-weekend shopping rush, she’ll be headlining the Indies 2016 campaign to advertise the niche shopping option. In a new video and a detailed piece for her blog, Know Your Own Bone , she highlights a couple of truths of what marketing to millennials means for other demographics. Newsletters are a powerhouse.

Los Angeles 40

Los Angeles millennials Newsletter Video 40

Associations Now

SEPTEMBER 17, 2018

Online marketers have increasingly embraced user interface strategies engineered to encourage a certain response, a concept known as dark patterns. A newsletter sign-up box that tries to get you to apply by including decline language that slightly insults you or is hard to see.

Newsletter 87

Newsletter Examples Revenue Course 87

Socious

NOVEMBER 17, 2016

According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. To help associations capitalize on these recruiting methods, top membership management software now includes marketing and email tools.

Membership Management 100

Membership Management Software Directory Library 100

Associations Now

JULY 13, 2016

One association turned this simple truth into a marketing success by integrating member data into its recruitment messaging. “All In” was a marketing push last summer to encourage more credit unions to enroll at least one staff professional on each council. What do people care about most? Themselves. ’ says Sherry. (In

Recruiting 40

Recruiting Recruitment Newsletter Membership Management 40

Achieve

MARCH 10, 2021

For best practices in personalized marketing, take a look at this. Consider also embedding a form within your donation page where supporters can opt-in to email newsletters. . If they can relate in some way to your story because they see themselves or others like them as being affected by the mission, they are more likely to give.

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Process millennials Social Media Communications 98

Associations Now

APRIL 19, 2017

In 2016, 73 percent of survey respondents said retention was higher than 75 percent; this year only 65 percent could say the same. The decline is not really cause for alarm, says Edward Wendling, global marketing director for ASI, but it could serve as a wake-up call for associations focused squarely on membership retention.

Dallas 80

Dallas Florida System Report 80

Association Adviser

JULY 28, 2016

Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In Source: Association Adviser and Naylor Association Solutions 2016. Edge Research 2016. . Socializing.

millennials 60

millennials Arizona Communications Atlanta 60

Associations Now

OCTOBER 28, 2016

In a blog post for Inbound.org , writer Jimmy Daly (the editor of the popular newsletter Swipe File ) talks about a few of the unconventional strategies he uses to form new blog posts. — Wes Trochlil (@westrochlil) October 26, 2016. Struggling to figure out an idea for a blog post? Sometimes you just have to think differently.

DC 40

DC Newsletter Tools Strategy 40

Higher Logic

SEPTEMBER 15, 2016

It was a good fit and a refreshing experience to complete the redesign in time for the Insight Exchange conference in May 2016. CXPA also started using it for newsletter articles. It focused on discussions and resources, but the blog feature was automatically included upon launch. CXPA community blogs.

Certificate 120

Certificate Texas Resources Member Experience 120

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. Remember that newsletter I referenced?

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. Remember that newsletter I referenced?

Marketing 140

Marketing Email Marketing Newsletter Report 140

Associations Now

DECEMBER 16, 2016

Jones announced the creation of a customer experience department to be led by a chief experience officer (CXO), the first such position in the country for a destination marketing organization (DMO). In addition to the name change and a new logo, President and CEO Phillip J.

Dallas 40

Dallas Press Release Newsletter Team 40

Associations Now

NOVEMBER 16, 2015

Dwight Kines, 2016 board president of the Taxicab, Limousine and Paratransit Association (TLPA), thinks it’s time for cab companies to take their fight with Uber beyond the courthouse and to the streets. “We He said the entire industry should not only be using similar apps but also be marketing this service to customers.

Baltimore 40

Baltimore Newsletter Maine Education 40

Higher Logic

JANUARY 26, 2017

Although some might think them old-school, email newsletters are having a renaissance. It doesn’t matter what the subject is, there is a newsletter out there for it. Perhaps newsletters are a way of making sense of all the information out there. Here are our top three favorite community manager-themed newsletters: 1.

Newsletter 120

Newsletter New York City San Francisco New York 120

Association Adviser

OCTOBER 13, 2016

Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%. Source: Association Adviser 2015-2016. If you don’t keep growing, you’ll just wither away and die—or the market will take you out.” Source: Association Adviser eNews and Naylor Association Solutions 2016. 2015. ** 11%. Tom Greve, EMS World.

Revenue 60

Revenue St. Louis Price Cost 60

Higher Logic

JULY 19, 2016

They come in various formats -- including a newsletter, podcast and videos -- so anyone can find something that resonates. We Support NYC (Newsletter). This weekly newsletter (comes out every Friday) is always packed with resources I otherwise wouldn’t have found. State of Community Management 2016 (eBook).

Resources 120

Resources New York City New York Newsletter 120

Reid All About it

MARCH 13, 2020

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Presenter: Augie Ray, VP analyst, Gartner for Marketers. More info/register.

DC 44

DC Washington Revenue Communications 44

Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. – Sample Swap for Newsletter Templates.

LMS 150

LMS Raleigh Content millennials 150

Reid All About it

JUNE 1, 2018

FC writes about new tools that make editorial newsletters easier to produce and more enjoyable to read. If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. Rethink your marketing and PR tactics: 53% of journalists in the U.S. PR Daily ).

Puerto Rico 30

Puerto Rico Chicago Tools Washington 30

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

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Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150