Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Strategic Pricing for Educational Products.

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Associations Now

MARCH 20, 2015

Plus: How the mechanics of content marketing differ for associations. The ACA presentation is the last paid event on Clinton’s calendar, which could suggest she’s switching gears to focus on a 2016 presidential campaign. However, questions linger about the price tag. And that includes content marketing.

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YourMembership

AUGUST 15, 2016

As ASAE Annual Meeting 2016 got started this year in Salt Lake City, it’s preceded by AMCs Engaged!, The mission was to drive its strategic use of data, furthering the content associations provide to members and the market, and to increase visibility of sponsors. Price sits high in the consideration criteria when selecting technology.

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Reid All About it

JUNE 3, 2016

. – MGI’s 2016 Membership Marketing Benchmarking Report. Find out firsthand the latest association growth trends with the lead authors of the 2016 Membership Marketing Benchmarking Report. Host: Marketing General Incorporated. Presenters: Erik Schonher, Vice President, Marketing General Incorporated.

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Associations Now

JUNE 5, 2019

When exploring a market to enter, nine questions are asked to determine if that industry is ripe for disruption. Is there a transparent pricing model? I’ve been in situations where using the break-even formula (fixed costs/number of attendees + variable costs) would price us out of the market.

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Reid All About it

JUNE 23, 2017

The Costco Effect Part 2: Professional Development Pricing and Packaging Strategies. For one, you can learn how to strategically price and package education offerings to build membership and increase retention. Presenter: Anna Toon, learning product marketing manager, Abila. Host: American Marketing Association.

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Higher Logic

MAY 29, 2020

Objection 1: Price. Price is always a valid concern – but what you’re proposing is worth the investment. According to Marketing General Inc, these are the top four challenges to associations’ member retention: Members’ lack of engagement with the organization (41%). Example: “X platform is cheap/free. Why don't we use that?”.

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Association Freak

MARCH 26, 2021

We often reduce the mission to believing that “what’s in it for me” is the only key to nonprofit marketing success in membership messaging. Guided by research, many organizations have sought to imitate for-profit marketers. Comparison shopping extends beyond price and reviews. Market your mission, then act on it.

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Higher Logic

DECEMBER 19, 2016

Ken Schmidt, the former director of communications for Harley Davidson, came to Super Forum 2016 to explain how Harley Davidson’s success was built on community. Why buy a MacBook Pro when there are many good PCs out there for half the price? The market won’t accept anything less than great,” he said. “If Why Buy a Harley?

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Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.

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GlowGlobally

JULY 26, 2016

Sunday, August 14, 2016 2:00 PM – 3:30 PM. Many “global” associations have no formal global strategy, are conducting little local marketing, and are disappointed with the results of their international partnerships. Monday, August 15, 2016 9:00 AM – 10:00 AM. Venue: Salt Palace, 250DEF.

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Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Back to business: If you haven’t yet participated in the Tagoras 2016 Social Learning survey , please do. Presenters: Shashi Bellankonda, chief marketing officer, Surefire. More info/register.

millennials 150

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Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

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Maryland millennials Education America 150

Optimist Consulting

NOVEMBER 29, 2016

Email plays such a large part in our lives that it’s no surprise this extends to the marketing activities of membership bodies too. According to MemberWise’s Harnessing the Web report (2016), 65% of membership organisations and associations now use email automation as a key digital activity.

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Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Learn about best practices for prospectus development, sponsor acquisition, package development, sponsorship propensity, and expenses vs. price vs. profit margin. Universal Paid Leave Amendment Act of 2016 (UPLA).

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DC Washington Social Media Revenue 170

WBT Systems

NOVEMBER 15, 2016

“Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16. David Spinks (@DavidSpinks) November 14, 2016. Mertz, CAE (@DianaTMertz) November 14, 2016. What if your mbrs had the same brand loyalty that Harley riders have?

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Associations Now

DECEMBER 23, 2016

For instance, from 2016 to 2017, U.S. From 2015 to 2016, the projected number of international visitors dropped by 700,000. “Low A rise in home prices and sales. The National Association of Realtors expects home sales to increase modestly and home prices to increase at a more moderate pace in 2017—and even 2018.

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Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas. 1 CAE credit.

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Associations Now

AUGUST 15, 2018

Much of the growth is being driven by China, by far the world’s largest business travel market, which saw a 9 percent increase between 2016 and 2017. the second largest market, saw a more modest 3.1 The association projects a 7.1 increase in spending in 2018. percent increase.

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Associations Now

SEPTEMBER 21, 2016

As textbook prices rise and digital options proliferate, the National Association of College Stores is adapting to a future where textbooks play a smaller role in the industry’s bottom line. For the spring 2016 semester, students spent $290 on about four books—pinning the average book cost at close to $70. More than textbooks.

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Associations Now

AUGUST 26, 2016

Ahead of the 2016 U.S. — US Open Tennis (@usopen) August 25, 2016. Open grounds, where a new retractable roof in Arthur Ashe Stadium , with a price tag of more than $100 million, is the big draw. Open, in Flushing, New York, the United States Tennis Association launched an epic experiment in selfiedom at Times Square.

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Association Adviser

OCTOBER 13, 2016

Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%. Source: Association Adviser 2015-2016. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser. If you don’t keep growing, you’ll just wither away and die—or the market will take you out.” 2015. ** 11%. Fastest growing NDR channels.

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Socious

OCTOBER 24, 2016

The 2016 Membership Marketing Benchmarking Report found that associations’ top source of new members was word-of-mouth referrals. Special prices and offers only for your most active, valuable members will make them feel special while illustrating how important they are to you. Method #3) Find New Referral Program Participants.

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Associations Now

AUGUST 15, 2016

— Padraic #IvotedYes (@PawRickF) August 15, 2016. — Jonathan Shriftman (@Shriftman) August 15, 2016. — Twitter Advertising (@TwitterAds) August 15, 2016. Pepsi is the first brand to use Twitter’s promoted #Stickers option in a marketing campaign. — Julius Solaris (@tojulius) August 15, 2016.

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Association Adviser

NOVEMBER 21, 2016

At the same time, your association should not be shy about continuing to ask for their advertising and marketing dollars. Less competition for space combined with a willingness to continue investing in an organization that invests in its members recession-in, recession-out can lead to an increased market share.

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Associations Now

AUGUST 12, 2016

— Arianna Huffington (@ariannahuff) August 11, 2016. — DelCor (@delcor) August 11, 2016. Price your work too low and it won’t earn the respect it deserves, Market Domination Media founder and CEO Jonathan Long suggests over at Entrepreneur magazine. I thought HuffPost would be my last act. Many of us do this.

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Reid All About it

SEPTEMBER 27, 2016

Right now, today, in 2016 is the best time to start up. Not many, not at the prices charged by universities today. They need to offer relevant, dynamic curriculums—accreditation requirements hold them back now from responding quickly enough to market (and student) needs. How long will it be before it enters your market?

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Associations Now

NOVEMBER 25, 2015

Western States Medical Center , a Supreme Court case that involved the marketing of compounded drugs. ” The issue, coming in the midst of the 2016 elections, could continue to gain steam in the months ahead—especially in the wake of the announced merger between Pfizer and Allergan, a deal estimated to be worth $160 billion.

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Associations Now

MARCH 15, 2016

” But while there’s a lot of potential for the market to grow, differences remain among age groups. It will take four millennials to replace the spending power of one baby boomer in the automotive-retailing marketplace,” Szakaly said in the release , which nonetheless projected a period of growth in 2016.

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Associations Now

DECEMBER 20, 2016

As we end 2016, associations and their employees are surrounded by cloud services that involve someone else pulling the strings. To start out 2016, I posed a point that has played itself out in numerous ways over the last 12 months: the idea that the middleman is in a position of power. But why should they be the center of attention?

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Higher Logic

SEPTEMBER 15, 2016

After finding there wasn’t any software in the right price range, CXPA saw Higher Logic and partner eConverse’s web design in action at the annual Super Forum conference in 2015. It was a good fit and a refreshing experience to complete the redesign in time for the Insight Exchange conference in May 2016.

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Associations Now

OCTOBER 14, 2015

With 2016 approaching, finance teams at community associations are dusting off their accounting books to plan next year’s budget. Four destination marketing organizations have come together in this Successful Meetings post to provide associations the resources they need to expand their reach.

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Associations Now

AUGUST 31, 2015

An improving job market and cheaper gas prices are nothing to complain about. Increased traffic congestion resulting from growing urban populations and lower fuel prices are outpacing the nation’s ability to build infrastructure.”. Several associations are using the report’s findings to push their message.

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Associations Now

MARCH 30, 2016

’ They also have to promise not to market to the attendees or the exhibitors that are in your app,” Coburn says. After all, no matter how cool your event app is, you can’t put a price on peace of mind. — Josh Zumbrun (@JoshZumbrun) March 29, 2016. Tweet of the Day. p17i6YbSZX pic.twitter.com/gRuFEL923H.

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Associations Now

OCTOBER 6, 2015

As TRIPBAM CEO Steve Reynolds told Skift , “A hotel general manager is thinking, ‘if I could fill every room at my hotel for whatever price, why would I sell it any lower?’ ” Because of these trends, 2016 could be an expensive year for business travelers. trillion business-travel market. Image source: PwC.

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Associations Now

AUGUST 8, 2016

billion, the price tag isn’t cheap, but it may seem a little low given the company’s bold intentions. — rule40 (@rule40) August 5, 2016. The strategy is clever because it takes a stance on the issue while turning the stance into a form of marketing. Now it’s going more traditional yet. rule40 https://t.co/bJozT2yYJg

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Associations Now

MAY 9, 2016

Since the end of March 2016, three separate industry groups have launched— the Coalition for Responsible Business Finance (CRBF), the Marketplace Lending Association (MLA), and the newest, the Innovative Lending Platform Association (ILPA). Here’s what you should know about the trend. Concerns about online lending aren’t new.

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