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8 Must-Read Newsletters for Association Leaders

Elevating Engagement

I’m delighted to be a part of this list of must-read newsletters for association professionals. If you like my newsletter feel free to share it with your friends and check out some other great newsletters below! A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

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Science Group Expands Reach With New E-Newsletter for Non-Scientist Members

Associations Now

Looking to bring more value to its non-scientist members and the general public, the American Association for the Advancement of Science recently launched Science on Tap , a newsletter that curates the week’s scientific news in an easy-to-digest format. They also tested it with advocate members and the general public.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Promote your publications and subscriptions. Objection 1: Price. Example: “X platform is cheap/free. Learn more below.

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Achieve More by Connecting the Dots for Your Association

Association Adviser

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? Member attendees automatically get continuing education credit in your AMS while non-member attendees are added to a potential member marketing list.

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Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

In 2016, that number fell to 45.4 Advertising or sponsored articles in your print magazine or e-newsletter. Evaluate the opportunities on this list as well as new ideas that your staff or members think of. Non-Subscription Income Now Makes Up the Majority of Association Revenue in the US and UK. The UK has seen similar changes.

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CXPA Elevates the Customer Experience with Community

Higher Logic

It’s a bustling organization that has exploded in growth over five years, with over 4,000 members worldwide. This incredible growth brought with it new questions for how to elevate the member experience and offer a more cohesive space for learning and expanding the field. Added over 1,200 new members in the last six months.

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Solutions for Your Membership Conundrum

Association Adviser

Source: Association Adviser and Naylor Association Solutions 2016. Edge Research 2016. . Edge Research 2016. NRCA’s Carl Good said NRCA noticed that the majority of members who didn’t renew were those who belonged for less than two years. Everything we plan to send out to members and the public must go through her.