Association Success

MAY 28, 2019

To provide context on what considerations we made in our rebrand, we want to point out a few factors that went into our decision: Member Research. In 2016, SMPS engaged a research firm to identify perspectives, opinions, needs, and desires of our members.

Survey 113

Survey Social Media Marketing Member Research 113

Smooth The Path

OCTOBER 2, 2016

First we need to discover our member’s new, most challenging problems. Many associations try to do this in satisfaction/need surveys but respondents to the 2016 Association Innovation Research Study often said that qualitative methods worked better for them. Problems that if solved would be a value to them.

Innovation 119

Innovation Process Project Products 119

Socious

SEPTEMBER 30, 2016

According to the 2016 Association Innovation Benchmark Study , only a little over half of associations report that they are consistently innovating today. Innovation is especially prominent in for-profit companies. However, innovation is less prevalent in associations.

Innovation 100

Innovation Membership Management Process Products 100

Smooth The Path

MAY 23, 2017

A few days later my Dad mailed me the first pages of Amazon’s 2016 year-end annual report which is a letter from the company’s CEO to shareholders. I had not until JP Guilbault CEO of YourMembership mentioned it at the company’s recent conference.

Project 89

Project Conference Strategy Member Engagement 89

Smooth The Path

NOVEMBER 29, 2016

What is particularly interesting about this year’s conference is the team methodically set about meeting some of members’ biggest challenges. Here are the top challenges we all have and here is what we did about them: New Members Feel Like Outsiders. Related posts: Intentionally designing member experiences.

Innovation 60

Innovation Conference Committee Team 60