My top 8 highlights from RSA’s e-newsletter

Optimist Consulting

I delivered an e-newsletter workshop recently for a client. One of the activities I took the group through was looking at other membership organisation’s e-newsletters. Do you use any of these techniques in your e-newsletters? Uncategorized e-newsletters membership

The Golden Age of Newsletters

Higher Logic

In fact, good old fashioned email newsletters are having a bit of a renaissance. I used to get most of my reading material from social media (a place I still go) but am now often guided by newsletters -- everything from 730DC to Buzzfeed News to Lena Dunham’s Lenny and more (who knows how many newsletters I’ve signed up for recently). I like the commentary and specificity of each newsletter. What is it about newsletters that’s becoming so trendy?

Our Favorite 2016 Summer Community Resources

Higher Logic

They come in various formats -- including a newsletter, podcast and videos -- so anyone can find something that resonates. We Support NYC (Newsletter). This weekly newsletter (comes out every Friday) is always packed with resources I otherwise wouldn’t have found.

April Newsletter: What Rhymes with April

Wild Apricot

newsletter april 9000Maple? Bagel? Playful? A plate full of staples? A drill? Does anything really truly rhyme with April? Anyways, one exciting piece of news is that we reached 9,000 paying customers this week (not including free accounts)!

15 Content Ideas for Your Association’s Newsletter

MembersClicks

Does your association send out a monthly or bi-monthly newsletter? But don’t stop sending out those monthly or bi-monthly newsletters because they’re a GREAT way to engage your association’s membership. If so, you know coming up with ideas can sometimes be tough.

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Remember that newsletter I referenced?

Harnessing the web 2016 conference – early bird offer

Optimist Consulting

I am a supporter of Harnessing the web 2016 conference in October, the premier digital conference for the membership sector. About Harnessing the web 2016. Harnessing the web 2016 is the membership sector’s leading annual conference focused entirely on the web.

The communications struggle continues

Aaron Wolowiec

Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. While under staffing remains a top concern among associations, especially in the communications department, some positive trends emerged in the 2016 survey.

Digital Marketing Design Lookbook 2016

Informz

Associations can often find newsletter design to be a challenge, with so much content to share it can get a bit cluttered. The post Digital Marketing Design Lookbook 2016 appeared first on Informz. Let’s be honest. Looks matter.

Four Community Newsletters You Need to Subscribe To

Higher Logic

Although some might think them old-school, email newsletters are having a renaissance. It doesn’t matter what the subject is, there is a newsletter out there for it. Perhaps newsletters are a way of making sense of all the information out there. CMX Hub Newsletter.

The communications struggle continues

Aaron Wolowiec

Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. While under staffing remains a top concern among associations, especially in the communications department, some positive trends emerged in the 2016 survey.

Association Brain Food: Week of February 1, 2016

Reid All About it

One of the ways I’m contributing to the Association Executives of North Carolina (AENC), as a member of its professional development committee, is by compiling a list of professional development opportunities that’s shared in AENC’s weekly newsletter.

December Update: A Year In Review

Wild Apricot

It's the end of 2016. newsletter update decemberIn this update, read about all our highs and lows of the year.

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October Update: Minor Software Update and Increased Security

Wild Apricot

newsletter octoberRead about our scheduled software update, our PCI DSS compliance, and more.

September Update: We Take Your Feedback Seriously

Wild Apricot

newsletter septemberWe try our best to understand and respond to every one of your messages. It’s your feedback that has made Wild Apricot the product that it is today. Read about some of the struggles we've had and what we're doing about them.

CXPA Elevates the Customer Experience with Community

Higher Logic

It was a good fit and a refreshing experience to complete the redesign in time for the Insight Exchange conference in May 2016. CXPA also started using it for newsletter articles.

May Update: Our Improved App

Wild Apricot

newsletter mobile mayBesides the clear blue skies and the bright warm sun, May brings the beautiful blossoms of apricot trees, as pictured here. Reminiscing aside, here’s what happened this month in the world of Wild Apricot.

6 Informz Clients Honored at 2016 Salute to Association Excellence Awards

Informz

The 2015 Association TRENDS All-Media Contest announced this year’s winners and honored them at the 2016 Salute to Association Excellence on March 4, 2016. Bronze in the Daily or Weekly Communication Category for @WeRRestaurants Newsletter.

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July Update: Wild Apricot Turns 10

Wild Apricot

downtime solution-splitting ten-years july newsletterWild Apricot turns 10 years old, four new email templates, an update on our mobile app, and more.

June Update: Why is Next Month Special for Nonprofits?

Wild Apricot

newsletter update juneWhat is so special about July for membership organizations? Based on a study we conducted of over 1 million events you’ve created in Wild Apricot, July is the hottest month for big events. We’re talking retreats, conventions, and conferences.

November Update: Major Software and Mobile App Updates

Wild Apricot

newsletter november-updateI’m happy to announce that our next major version of Wild Apricot has been scheduled to launch in December. Plus, we will be releasing an update to our mobile app, featuring support for Square, the mobile credit card processing solution.

The Wikipedia Effect: Why People Volunteer

Higher Logic

Skimm, the email newsletter, does an excellent job of motivating their ambassadors by creating a strong community. Wikipedia is one of the best examples of user generated content on a massive scale.

August Update: Software News

Wild Apricot

newsletter update augustIf you'd like to know about our latest software developments, you'll be happy to know that we released a major update just last week: Wild Apricot Version 5.8. Find out about the four major features in this release.

Hype Your Community Launch

Higher Logic

Announce in your newsletter. Not everyone is going to read your blog or open your newsletter, so make sure you reach every segment. Launching your new community is a big deal. A lot of work went into it and everyone has high expectations for the community.

Pay attention to what matters most

Aaron Wolowiec

Email messages were the most popular, followed by e-newsletters. This probably won’t come as a surprise to many of you, but it seems associations and their members aren’t always on the same page.

Protech Associates Creates “Tier 1 Support on Steroids”

Higher Logic

He announced the PUG in the Protech customer newsletter , issued promotional emails with a link to an online video discussing the PUG, distributed a PDF quick-start guide, and invited all users to attend what turned out to be a very popular webinar on the benefits of the PUG and how to get engaged.

What to include in your membership marketing plan

Optimist Consulting

Non-member e-newsletter remain a good recruitment tool, you can repurpose content from your main e-newsletters but include more promotional messages. I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan.

Seven Reasons to Streamline Your Platforms

Higher Logic

As soon as you have someone’s email -- maybe they signed up for a webinar or newsletter -- you can enter them in an automated workflow to keep them updated on your organization, showing them your incredible value.

Association Brain Food Weekly: 7.4.16

Reid All About it

Newsletters. Sticky Conference : Each edition of this monthly newsletter from conference and trade show consultants, Velvet Chainsaw, is devoted to one challenge or issue. Thanks to Independence Day, most of us have a four-day work week after the 4th.

How to Get Amazon-Level Personalization (With No Extra Effort)

Socious

Method #2) Tailored Email Newsletters. Instead of creating one generalized newsletter for all your members, give each of your members the option to have a personalized newsletter delivered to them every day, week, or month. I’m attending a wedding next month.

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How to Analyze Your Association’s Survey Data Without Losing Your Mind

Socious

The percentage of members who love your email newsletter may different by age, for example. Your data, based on groups, might look something like this: Overall, 70% of members love your email newsletter. 90% of millennials love your email newsletter.

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Community Empowers Brand Ambassadors

Higher Logic

You may have heard of theSkimm -- it’s a daily newsletter geared towards fast paced women who needed to stay on top of world events. Their growth and loyalty are particularly impressive feats since the newsletter is only a few years old.

Is Your Retention Marketing Plan Inbound-y Enough?

Socious

From the State of Inbound 2016 Series a few cool stats. October 17, 2016. The best customer portal software can also provide automatic, tailored newsletters and show different messages to different types of customers.

Cut through communication clutter

Aaron Wolowiec

More than one-half of respondents have optimized their websites for mobile, while more than one-third have done so for newsletters and blogs for mobile. Start with subject lines for emails and e-newsletters. As a writer and professional communicator, nothing (O.K.,

Changes in Membership Management Software that Could Impact How You Run Your Association

Socious

According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. “We’re still in the first minutes of the first day of the internet revolution.”

The Lure of Exclusive Communities

Higher Logic

Although anyone can sign up for the newsletter, theSkimm, they credit their incredible growth to their structured referral program. There are many reasons to have an open community where anyone with an internet connection can participate. Why let in the masses?

Does Email Equal Engagement?

Higher Logic

In fact, we’re in a golden age where email is beginning to take off again, especially with the rise of curated newsletters. What’s so great about newsletters? Can old fashioned email spur your community’s engagement?

Four Reasons Your Marketing Team Needs Community

Higher Logic

theSkimm, a newsletter for women, has a strong recruitment strategy tied to their ambassador program -- Skimmbassadors recruit their friends to subscribe to the newsletter by hosting parties and making it more of a social outlet rather than a solo reading experience.

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Ideas for Reframing Your Community’s Awesome Content

Higher Logic

Here are a few possibilities: Newsletters. You probably already put out a newsletter covering the latest happenings at your organization, things coming down the pipeline, and other hot items.

Building Community: Real Towns Inform Online Spaces

Higher Logic

We have entered the Golden Age of Newsletters and they provide a great opportunity for you to reach your community by cutting through the clutter of your organization’s activities and presenting the newsworthy items that your members need to know.