Higher Logic
MAY 29, 2020
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list. Learn more below.
Arc 3 Communications
JULY 21, 2021
From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. In 2016, the General Data Protection Regulation (GDPR) became law in Europe. Email Marketing Email marketing is a major part of what associations do to provide news and information while also recruiting new members.
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Associations Now
JULY 13, 2016
One association turned this simple truth into a marketing success by integrating member data into its recruitment messaging. In 2015, CUNA operated six councils; the seventh is new for 2016.) “By asking a question, the message encouraged credit union staff to think about their level of engagement with the councils.”
Socious
NOVEMBER 17, 2016
According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. To help associations capitalize on these recruiting methods, top membership management software now includes marketing and email tools.
Reid All About it
MARCH 19, 2021
Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Since the implementation of ASU 2016-14 many nonprofits that did not previously have to present a statement of functional expense are required to.
Association Adviser
JULY 28, 2016
Source: Association Adviser and Naylor Association Solutions 2016. Edge Research 2016. . Edge Research 2016. See our 2016 Corner Office roundtable for more about connecting with millennials. Trade shows not a dying breed. Top 3 reasons young people join associations. Job opportunities. Socializing. Certifications.
Reid All About it
JANUARY 6, 2017
The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. . How might they do better?
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