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Midwest Association Group’s Rebrand: Call Us “Associations North”

Associations Now

Associations North , the new name for the long-running Midwest Society of Association Executives, reflects an effort by the 1,200-member group (which focuses on executives in Minnesota, North Dakota and South Dakota) to simplify its branding.

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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

AA: You r 2016-­17 Chair Ann Kvaal said the new name is “succinct, clear and approachable,” and that it conveys your “essential value of ‘advancement’ to the wider association community.” AK: Associations North always adds a spark of fun ! Associations North better reflects where we are headed and who we are.