Higher Logic

MAY 29, 2020

Looking to personalize and target your email communications strategy to different member segments? Objection 1: Price. Price is always a valid concern – but what you’re proposing is worth the investment. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Hack’ several critical behavioral design strategies that support more effective and efficient learning. How to Build an Engagement Driven Demand Generation Strategy in 2017.

DC 153

DC Content Education Software 153

Reid All About it

JUNE 3, 2016

– MGI’s 2016 Membership Marketing Benchmarking Report. Find out firsthand the latest association growth trends with the lead authors of the 2016 Membership Marketing Benchmarking Report. Strategy and governance. Presenter: Ruud Janssen, CMM, DES, founder of TNOC and co-founder of Event Model Generation.

North Carolina 150

North Carolina Raleigh Marketing Conference 150

Reid All About it

MAY 17, 2019

. – Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy. Learn about best practices for prospectus development, sponsor acquisition, package development, sponsorship propensity, and expenses vs. price vs. profit margin. Hear about industry trends and fresh ideas to inform your sponsorship strategy.

DC 170

DC Washington Social Media Revenue 170

GlowGlobally

JULY 26, 2016

Expanding into China: Strategy, Tactics and ROI. Sunday, August 14, 2016 2:00 PM – 3:30 PM. Many “global” associations have no formal global strategy, are conducting little local marketing, and are disappointed with the results of their international partnerships. Venue: Salt Palace, 250DEF.

Handbook 60

Handbook America Marketing Strategy 60

Associations Now

JANUARY 3, 2017

Despite being a pretty solid game, it got savaged by reviewers thrown off by the price tag. But that’s far from the case—in fact, it defined the way a lot of people used their phone during the waning weeks of 2016. — Fallon Tonight (@FallonTonight) December 8, 2016. — osciaral (@OsciaraL) December 15, 2016.

Price 72

Price Content Certificate Industry 72

Association Freak

MARCH 26, 2021

Your association can drive membership by recognizing the millennial mindset and adopting it in your marketing strategy. Comparison shopping extends beyond price and reviews. In response to the 2016 flooding in Louisiana, GoFundMe users raised more than $11M through more than 6,000 flood-related campaigns. 1] Komornicki, Sophie.

millennials 72

millennials Louisiana Proposal Marketing 72

Reid All About it

OCTOBER 28, 2016

Back to business: If you haven’t yet participated in the Tagoras 2016 Social Learning survey , please do. Hear from industry insiders how millennials can challenge your association’s conventional methods and strategies. Big Magic: Creative Living Beyond Fear (Elizabeth Gilbert) – love this, highly recommended for writers.

millennials 150

millennials eBook Washington Innovation 150

WBT Systems

SEPTEMBER 13, 2016

This diversity offers flexibility in pricing, pre-requisite knowledge and scheduling, which is more affordable, flexible, and supportive of the non-traditional learner, but also opens opportunities for the association to generate revenue from education programs and attract new learners to increase its membership.

Education 150

Education Certificate LMS Learning Management System 150

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Its focused advocacy strategies are key components of achieving Association relevance despite market turbulence. By driving fertilizer industry outcomes.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Associations Now

OCTOBER 5, 2016

— Marc Benioff (@Benioff) September 29, 2016. Interesting discount strategy: The National Tactical Officers Association is now offering a $25 “digital” membership. How did the group cut the price of an individual membership by $15? Over 171,000 have now registered to attend @dreamforce. Other Links of Note.

Recruiting 98

Recruiting Recruitment San Francisco Marketing 98

Membership Marketing

JANUARY 10, 2019

For example, in a study published in the March 2016 issue of the Harvard Business Review, Winning Back Lost Customers , data was gathered from winback efforts for telecom customers and showed that firms are better off shifting more time and money to getting former customers to come back than relying solely on new customer recruitment efforts.

Marketing 74

Marketing Discount Price Review 74

Associations Now

DECEMBER 13, 2016

How Microsoft’s Surface Hub, with its goal of juicing up meetings, became an unlikely hit, despite its high-four-figure price tag. Also: a clever session-engagement strategy involving cookies (the kind you eat). The kicker: The devices have been so successful that Microsoft was able to increase prices. Not bad, eh?

Price 40

Price Conference Cost Process 40

Reid All About it

OCTOBER 21, 2016

Hear about five web strategies that will help you beat the competition, engage members and prospects, and grow revenue. Join a productive discussion about strategies related to corporate partnerships and sponsorships. Presenter: Amanda Myers, Director of Member Strategy, Abila. 1 CAE credit. More info/register. 1 CMP credit.

Survey 150

Survey Louisville DC Maryland 150

Associations Now

AUGUST 1, 2016

What’s causing the extreme price hikes? It’s a combination of high prices of land, availability of raw land, and how expensive it is to build anything.”. — Aptify (@Aptify) August 1, 2016. Is going broad not working out for your association’s social media strategy? Social trends at the conventions.

Boston 40

Boston Phoenix Metro Denver 40

Reid All About it

SEPTEMBER 30, 2016

Making Online Communities Work in 2016. Joey Price, CEO, Jumpstart: HR. More info/register. Host: ASAE Business Services. Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Wed 10/5 at 12:30 p.m. Learn how to adapt your online community to keep pace with modern expectations. More info/register. Hosts: Breezio.

Maryland 150

Maryland millennials Education America 150

Associations Now

AUGUST 26, 2016

Ahead of the 2016 U.S. — US Open Tennis (@usopen) August 25, 2016. Open grounds, where a new retractable roof in Arthur Ashe Stadium , with a price tag of more than $100 million, is the big draw. Open, in Flushing, New York, the United States Tennis Association launched an epic experiment in selfiedom at Times Square.

New York City 40

New York City New York United States Price 40

Associations Now

AUGUST 15, 2016

— Padraic #IvotedYes (@PawRickF) August 15, 2016. — Jonathan Shriftman (@Shriftman) August 15, 2016. — Twitter Advertising (@TwitterAds) August 15, 2016. ” It’s unclear what the price tag is for a promoted emoji, but it’s probably steep. . — Julius Solaris (@tojulius) August 15, 2016.

Social Media 40

Social Media Price Report Content 40

Association Adviser

OCTOBER 13, 2016

Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%. Source: Association Adviser 2015-2016. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser. Source: Association Adviser eNews and Naylor Association Solutions 2016. Cost-plus pricing is a fundamentally flawed model.

Revenue 60

Revenue St. Louis Price Cost 60

Associations Now

OCTOBER 21, 2016

Even though some associations are assessing whether hosting large-scale tradeshows with aisles of booths is the right strategy to serve their members, the traditional expo floor is a staple that is likely to stay around for a while for many organizations. At its 2016 show, NRA selected 14 companies to take part.

United States 40

United States Price Innovation Cost 40

Associations Now

AUGUST 8, 2016

billion, the price tag isn’t cheap, but it may seem a little low given the company’s bold intentions. — rule40 (@rule40) August 5, 2016. The strategy is clever because it takes a stance on the issue while turning the stance into a form of marketing. Now it’s going more traditional yet. rule40 https://t.co/bJozT2yYJg

Discount 40

Discount Social Media Price Committee 40

Associations Now

AUGUST 5, 2016

— Aptify (@Aptify) August 5, 2016. To avoid this issue down the line, Kasper recommends putting in a good pricing model that anticipates these kinds of issues. Need some data-driven strategies for your email subject lines? Try saying this 3 times fast! True words. -> "Stop scope creep." " https://t.co/bjy2YG4gD5

Guidelines 40

Guidelines Price Cost System 40

Associations Now

NOVEMBER 22, 2016

The owners of the.feedback top-level domain are facing strong criticism from major companies that say the owner, Top Level Spectrum, is acting in bad faith by charging brands high fees for their domains, allowing company critics to register the names at low prices, and hiding its domain registration policies from public view.

Cost 40

Cost Discount Price Review 40

Associations Now

MAY 10, 2016

Its strategies are ripe for borrowing and building from. But the thing is, the band’s marketing strategies translate in interesting ways, as proven by musicians that have significantly more mainstream appeal but have since improved on the band’s techniques. — Niall Doherty (@NiallMDoherty) April 30, 2016.

Social Media 40

Social Media Video Course Marketing 40

Associations Now

DECEMBER 4, 2015

With less than a month to go until 2016 (Wow, what happened to 2015?!), Friedman, chair of IAEE’s Future Trends Task Force and president of Time & Place Strategies, Inc., An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. Economic Factors.

Organization 40

Organization Analysis Education Industry 40

SCD Group

JULY 22, 2012

Consider pricing. Posted by Tony Rossell in MGI’s Membership Marketing Blog Great example of testing association dues levels by sending half the group the “normal” price and half the group a discounted price. By 2016, they’ll be more reliant on fixed incomes and focused on lifestyle preservation.

Discount 40

Discount Price eBook Recruiting 40

Associations Now

AUGUST 17, 2016

” As my colleague Emily Bratcher reported Sunday from the 2016 ASAE Annual Meeting & Expo in Salt Lake City, opening keynote speakers and former NASA astronauts Mark and Scott Kelly told attendees that their most rewarding achievements were also their hardest. Testing retention strategies. Raising dues (more often).

Recruiting 40

Recruiting Recruitment Price Team 40

Leading Learning

MAY 19, 2022

In the summer of 2016, our team conducted a pricing sensitivity study, ostensibly to figure out whether we really did charge “too much,” as feared. <<< Aside >>> The goal of the pricing study was to explore a pervasive and internalized sense that our courses “cost too much.” customer retention). <<<

Revenue 97

Revenue Price Course Content 97

Beth Kanter

MAY 9, 2018

Even as an agency specializing in managing the Google AdWords Grant, we found the shift in strategy required for this policy update to be far from a few tweaks in order to be more effective. though they did have a one-time nonprofit ad credit program that discontinued in 2016. Why did you do this, Google Ad Grant team?!

Team 46

Team Course System Social Media 46

Association Adviser

JANUARY 2, 2019

“We created a director of career management (Redmond) to be in charge of the portal, as well as hired a full-time sales manager, Eli McLean, ASHA’s associate director, to revamp our job posting pricing structure to better serve our career vendors recruitment advertising sales. Bonus: Going forward – monitor career center performance.

How To 85

How To Project Content Recruiting 85

AvidXchange: Association Management

MARCH 9, 2023

According to Millner, the right technology can help a management company protect some semblance of pricing power when negotiating their contracts with community associations. Content Strategy Manager, AvidXchange Guests: Jarrett Tran, Sr. So, I want to start with you, Jared.

Association Management 130

Association Management Charlotte Report Technology 130

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. They include kickass skills and strategy sessions as well as the keynotes and entertainment that your best networking opportunities will be attending. Gary Vaynerchuk. Anna Kendrick. Alec Baldwin.

Sample 100

Sample Marketing Conference New York 100

Association Adviser

AUGUST 25, 2016

On the flip side, the higher dues price connoted “more prestige,” and ICF attracted a substantially larger number of more engaged members who were more likely to get certified and renew. Source: Association Adviser Communications Benchmarking Survey 2016. Source: Association Adviser Communications Benchmarking Survey 2016.

millennials 60

millennials Ohio Proposal California 60

Reid All About it

JANUARY 13, 2017

Orbit Media released the results of its 2016 survey of 1000+ bloggers. 3 Strategies to Future-Proof Your Association. Hear how the National Business Aviation Association embraced innovation as an organizational strategy. Get five proven strategies to address The Tech Effect and attract new members right away.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

Orbit Media released the results of its 2016 survey of 1000+ bloggers. 3 Strategies to Future-Proof Your Association. Hear how the National Business Aviation Association embraced innovation as an organizational strategy. Get five proven strategies to address The Tech Effect and attract new members right away.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Associations Now

MARCH 29, 2016

“If you don’t align business objectives with your association magazine’s content strategy, you risk leaving potential influence and membership value on the table, and most associations can’t afford to take this route,” Williams says in an article on Association Adviser. Strategy of the Day. “Pay attention to them.

Content 40

Content Price Strategy Tools 40

Associations Now

APRIL 13, 2016

Taking a different tack, Ashkenas and Hausmann are experimenting with a strategy that requires executives to do critical thinking by presenting them with real-world problems and having them develop the solutions. — Lifehacker (@lifehacker) April 12, 2016. Netflix is adjusting prices for customers.

Leadership 40

Leadership Case Study Price Maine 40