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Association Brain Food Weekly: 6.25.21

Reid All About it

They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Would you like to subscribe to this newsletter? Chapter benchmarking data. Online learning.

LMS 361
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Benchmark Report: Association Communications Struggle to Keep Up

Associations Now

For its 2019 Association Communications Benchmarking Report [registration], Naylor got surveys from more than 400 senior leaders representing small, medium, and large organizations in North America. In 2019, 49 percent of communication teams report that they feel understaffed, compared with a peak of 54 percent in 2017.

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Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

There are opportunities to place sponsored editorial or advertising in pretty much every type of publication: newsletter, magazine, member directory, show guide, mobile app – even SMS campaigns can carry the name and website of a sponsoring organization. Publication advertising can take the form of sponsored text messages.

Revenue 61
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Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Newsletters. Monthly Newsletter or Communication. E-Newsletter.

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Digging Deeper Into Membership Renewal Trends

Associations Now

According to the recently released 2017 Membership Association Survey , conducted by MemberZone, membership retention is one of the biggest challenges facing associations right now. In its second year, the survey gathered responses from 1,071 association leaders, both membership teams and CEOs from North America.

Survey 81
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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

The American Association of Port Authorities began the “America: Keep it Moving” campaign to help convince lawmakers that port infrastructure investments are not a want, but a desperate need. A campaign such as “America: Keep it Moving” is anything but “fake news.” Associated General Contractors of America.

America 65
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The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

“Information overload/communication clutter” resurfaced as the top communication challenge faced by associations in 2018, after temporarily being eclipsed by “inability to communicate member benefits effectively” in 2017. As editor-in-chief for Constructor Magazine , she wanted to expand the online communications for AGC of America members.