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For a Good Time, Call on Members in 2017

Association Adviser

Kelly Clark, Naylor Association Solutions. Have you resolved to network better in 2017? Why not throw a simple open house and invite all members and professional contacts to reconnect for 2017? Hold a webinar that introduces newcomers to your association or business. Hold an open house. Most people like parties.

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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

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These Are Not the Most Read Articles But They Are the Most Impactful For the Association Community

Smooth The Path

So in a very unscientific way, I tallied all of these discussions in my mind, and these are the most impactful articles of 2017: Is It Day 1 or Day 2 for Associations? Belonging to an Association Could Make You Happier. The Problems Attendees Experience at Conferences.

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

ENA’s culture journey brought the group from a score of minus one in 2017 to a score of 40.5 Associations revolve around relationships, but the shape of those connections has changed. The association value proposition should be revised to meet the moment. Today trust bleeds into everything.

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Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?

Association Adviser

Associations are shifting their focus to students: The percentage that report customizing member communications for this cohort increased by 14 percentage points (23 percent to 37 percent) from 2017 to 2018. Nearly half of survey respondents recognize they need help identifying the ideal member communication frequency.

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Is Your Association Breaking This Key Rule While Trying to Engage Younger Members?

Smooth The Path

My webinar is part of Wild Apricot’s Membership Growth Online Summit 2017 , so you’ll also get free registration for four other expert webinars that week. How do associations attract younger members? I hope to see you there! Related: How new members are prompted to engage.

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How to Improve Your Call for Presentations Process

Velvet Chainsaw

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. Associations value member input. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association.

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