Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Why Marketing Automation Wins.

10 email marketing best practices for your organization.

YourMembership Blog

In 2015, the Direct Marketing Association (now the Data & Marketing Association) reported email had the highest ROI of any marketing channel. By 2019, the number of registered email accounts is predicted to reach nearly six billion. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. Membership & Marketing Email Marketing

Best practices in email marketing.

YourMembership Blog

Members today are overloaded with information, and it’s easy for emails to end up in the digital trash. The post Best practices in email marketing. Membership & Marketing Email MarketingThat’s a problem. You can’t deliver meaningful content to members if they don’t open your e-mails. The subject line is the first impression and should be compelling enough for a member to want to open it,” says. appeared first on YourMembership.

Top 10 Informz Blog Posts from 2017

Higher Logic

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. Get to know the critical requirements and implications of the Canadian Anti-Spam law that will regulate the use of commercial email being sent to recipients in Canada.

2017 Association Email Marketing Benchmark Report

Informz

The report you’ve been waiting for all year — the 2017 Association Email Marketing Benchmark Report — is now available! This year, we’ve included metrics from emails sent as a part of a marketing automation campaign for the first time.

Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. Theoretically, you could send a million emails in a single month for just $100.

3 Ways to Use Text Emails In Your Email Marketing Strategy

Informz

Email is email right? But not all emails need to be “pretty.” ” Have you ever thought of incorporating simple text emails into your email marketing strategy? Sample Text Emails. When to Use a Text Email. Text Email Ideas.

Nonprofit Launches Open-Source Take on Email Marketing

Associations Now

FreeCodeCamp, a nonprofit that offers coding help to fellow nonprofits, recently launched an open-source email marketing tool to send bulk messages on the cheap. If you send a lot of marketing emails, you know the pain of the high costs that can come with such messaging.

Is an Email Marketing Price War on the Way?

Associations Now

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon?

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The Problems with Association Email Marketing (And How to Overcome Them)

MembersClicks

Email marketing. Why aren’t they responding to/engaging with your emails? Such a tricky business.

Your Email Marketing Checklist: What to Review Before You Hit Send

MembersClicks

Email blunders happen to everyone. We know that heart-drop-to-the-bottom-of-your-stomach feeling, so to help minimize those blunders, we’ve put together an email marketing checklist with everything you need to review before hitting send.

6 basics of member re-engagement: Part 1.

YourMembership Blog

As an email marketer, your list of both members and prospective members is probably your most valuable asset. This is the first of a two-part series from Real Magnet looking at best practices for re-engaging your association members.

6 basics of member re-engagement: Part 2.

YourMembership Blog

Remember, as an email marketer, your list of […]. This is the second of a two-part series from Real Magnet looking at best practices for re-engaging your association members. For a refresher, read part 1 here.

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns.

Daily Buzz: The Benefits of Regulating Email Marketing

Associations Now

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it.

10 ways your AMS increases member engagement

YourMembership Blog

Membership & Marketing Member Engagement Member Retention Email MarketingIs bottom-line revenue top of mind for your association? And, did you know member engagement is the biggest factor in revenue per member? The ROI of engagement is unique to each organization, but its importance to the overall health of an organization is clear. Engagement is one of the underlying motivations for implementing and maintaining.

My top 10 insights from MemberWise’s Digital Excellence 2017 report

Optimist Consulting

I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017 , the free annual research summary report from MemberWise. 2017 remains all about member engagement, operational efficiency and revenue growth.

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2017 Key Performance Benchmarks: Email vs. Automation

Informz

The 2017 Association Email Marketing Benchmark Report is hot off the presses! For the first time in the report’s history, we’ve gathered key performance metrics on emails sent using marketing automation. How do they compare to email marketing?

4 Must-Know Email Subject Line Tactics to Increase Open Rates

Association Adviser

Did you know that 35 percent of email recipients open an email based on the subject line alone? That’s according to Convince & Convert’s 15 Email Statistics That are Shaping the Future. Personalize email subject lines. Optimize email preheaders.

Trending Now: Winning Subject Lines [ebook]

Informz

What do email marketers want above all else? And that begins with getting your emails opened. Let’s face it, you spend a lot of time creating attractive, engaging email content. How does it compare to the email benchmark?

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How We Got a 50% Email Open Rate (And You Can Too!)

Informz

Well, a 52% email open rate to be exact. Good email marketers regularly track their email metrics. Great email marketers regularly track their email metrics and then make improvements to their program based on their results.

Why Data Analytics is Important and How to Budget Accurately

Higher Logic

That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics. Your community contains loads of member and customer data.

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Our Top 5 Most Popular Blogs (Ever)

Informz

Whether you’re new to the blog or have been with us for years, there’s something in here for marketers of all specialties. 7 Practices to Avoid When Coding HTML for Email. All it takes is one itty bitty error in the code of your email to wreak havoc on your email’s design.

Email of The Month: Columbus Bar Association

Informz

Calling all email marketers in the market for a little inspiration! We know our blog readers are big fans of email design. That’s why we’re excited to announce a new series: Email of the Month. This email is light on copy, but not on content. Email me!

Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks Associations

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members.

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Google's Push to Purge Your Low-Engagement Emails

Higher Logic

It's meant to help you easily unsubscribe from emails, and it looks something like this: Recognize this image? But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy.

5 Common Word Choices that Could Sabotage Your Marketing Copy

Informz

This is especially true when we’re composing content, emails, or blog posts because the way we speak often differs from the way we write. Looking for more tips on writing great marketing copy? Associations Email Marketing Tips

5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

Online community and marketing tools open up communications with your supporters. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Email automation.

Association Brain Food Weekly: 7.21.17

Reid All About it

Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. David Haas, digital marketing services, FreemanXP. Host: American Marketing Association.

An Introduction to the EU Global Data Protection Regulation

Higher Logic

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer.

Survey Sheds Light on 2017 Marketing Priorities

Associations Now

Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New York American Marketing Association and BrandSpark. The results show that 83 percent of respondents agree that marketing is becoming increasingly important.

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[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. Our new 2018 benchmark report, the first of its kind strictly for associations , combines our traditional email benchmarking report with a new industry survey focused on marketing automation (MA).

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Association Brain Food Weekly: 6.2.17

Reid All About it

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Event Tech Tribe Unite 2017 (New York). 2017 Key Performance Benchmarks: Email vs. Automation. Event Tech Tribe Unite 2017 (Washington DC).

Association Brain Food Weekly: 11.10.17

Reid All About it

Amith Nagarajan says the real culprit in the inbox overload complaint is email relevance, not frequency. Your promotional and informational emails are no better than anyone else’s unless you give each member what they want. Distributed Commerce: The Future of Event Marketing?

Association Brain Food Weekly: 6.23.17

Reid All About it

Presenter: Anna Toon, learning product marketing manager, Abila. How to Build an Engagement Driven Demand Generation Strategy in 2017. In this digital age, how you interact with your prospects will determine the success of your marketing. Host: American Marketing Association.

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Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices.

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices.

Association Brain Food Weekly: 3.17.17

Reid All About it

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. The Canadian Anti-Spam Law: Are You Compliant in 2017?

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New Report: Gauging the Success of Your Association’s Emails

MembersClicks

You probably send a lot of emails at your association. But do you ever wonder if those emails are actually effective? Maybe you’re monitoring the delivery rate and the open rate, but what actually constitutes as a good delivery rate or a good open rate? For many, that’s debatable.

Association Brain Food Weekly: 7.28.17

Reid All About it

Learn How to Take Your Email Game to the Next Level. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Find out how your email processes stack up to your peers. Follow Blog via Email.