How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. If you can’t afford (or don’t want) distracting foosball tables, how do you appeal to young professionals? How Online Communities Encourage Collaboration.

Top 10 Informz Blog Posts from 2017

Higher Logic

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. How to Build an Easy Engagement Scoring Model that Works. How to Choose the Best Marketing Promotional Items. Want to spice up your emails?

Monday Buzz: How to Recruit Small Businesses

Associations Now

Recruiting small businesses to join your organization is difficult, but these tips could help. Many organizations already know the value of recruiting small businesses as members, but servicing emerging businesses can come with a unique set of challenges.

How to Keep Your Employees in 2017

Associations Now

Not to be a Scrooge, but here’s some potentially distressing news: Three-out-of-10 employees will likely leave your association within the next two years. But how do you do it? I asked some association professionals for their ideas, and here’s what they had to say.

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How To Start a Micro-Advocacy Program in Your Association

Higher Logic

What happens when you combine a passionate segment of your membership with opportunities to make a difference beyond the walls of your association? Similar to a volunteer program , an advocacy program asks members to help with certain projects or initiatives.

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Membership Hack: Recruiting Award

Associations Now

To encourage membership recruitment, the North American Association of Floor Covering Distributors gives an award to the member who is the biggest connector. How to hack it? This award has become an effective way to incentive our recruitment process.”.

Membership Hack: Instagram Recruitment

Associations Now

The American Society of Interior Designers takes advantage of Instagram’s visual appeal to market to prospective members. How to hack it? This is a campaign geared toward recruiting our young, emerging professionals,” she says. “We

How to Create a Great Mentoring Program in Your Online Community

Higher Logic

Through mentoring, employees get the chance to learn vital skills and increase competency in ways that boost morale and job satisfaction – something that’s improving with technology. Associations, which are widely-recognized experts in their industries, are stepping up to offer such programs.

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Friday Buzz: How to Use Your Annual Meeting to Recruit New Members

Associations Now

Your association’s annual meeting is likely your biggest event of the year, but are you leveraging it to recruit new members? CIVSA also changes the location of its events each year to reach more people in different regions. Check out Ibele’s post for recruitment keys to success.

Monday Buzz: Recruiting Student Volunteers

Associations Now

Inspire more students to participate in volunteer work. Also: Discover an efficient way to promote your content through Twitter. Volunteer experience can also help make students more attractive to college admission officers and prospective employers.

Membership Hack: Card-Carrying Volunteer Recruiter

Associations Now

The New Jersey Society of CPAs recruits volunteers with a business card that removes the barriers to getting involved. How to hack it? The New Jersey Society of CPAs was on a mission to engage members face-to-face and recruit some volunteers at the same time.

How to Convince Employers to Pay for Professional Development

WBT Systems

When you’re a lifelong learner, it’s frustrating to see people in positions of power who don’t understand the value of professional development. Here are three of the most common reasons professional development budgets are sparse (or non-existent) and what you can do to help employees get the money and education they need. Employees who apply new skills and knowledge to their work help their company become more competitive. Here are some stats to buttress your campaign.

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Tuesday Buzz: How to Handle Potential Members on Tight Budgets

Associations Now

There are things your organization can do to keep them involved. Membership-based organizations put forth a lot of effort to recruit new members. Folks who are passionate about your organization may still be willing to participate in other ways.

From #Ideas17: How to Simplify Your Association’s Messaging

MembersClicks

Messaging is something that all companies and organizations have to do, but something that only a small percentage do well. Many organizations disseminate complicated messages - or conflicting messages.

How to Lose a Member in 10 Days

Membersuite

Recruit, engage, retain. Those are three words that come with a lot of work which is why it’s frustrating to know how easy it is to lose members. Sure, some folks choose not to join and others churn all on their own.

How to Increase Facebook Page Followers for Free

GrowthZone

Two free methods to drive page “likes” are to leverage your email contacts and your personal Facebook account. Read on to learn how. Suggest your Facebook Page to the people on your association’s email list. Invite your Facebook “friends” to like your Facebook Page.

How to Hire The Ideal Freelancer

Association Success

The thought can even seem too good to be true: low cost, talented individuals that need little management or guidance to do stellar work for your association. Often times, freelancers don’t work in the office and you’ll scarcely (if ever) see them face-to-face. How to Hire a Freelancer for Your Association. There are a bunch of websites like Upwork and Freelancer - these are an OK place to start. The key is to find the right one.

Why Do People Volunteer for Professional Associations and Trade Groups?

Higher Logic

Of the many ways to give back, volunteering is one of the most profound. Volunteerism has been the lifeblood of many groups throughout the centuries and continues to be a driving force today. According to the Bureau of Labor Statistics , 25.3% And what brought them to your door?

#Teamexaqueo’s Top 10 Employer Brand Insights of 2017

Smooth The Path

As 2017 comes to a close, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. From wellness programs to company culture, here are the top 10 insights from #teamexaqueo that will help you kick off the new year strong! Employment experience and workplace rewards and benefits are business decisions, here are key things to keep in mind to make the best choices for your business.

Membership 101: Ladders of Engagement Revisited

Spark Consulting

Once members join, the next question becomes: How do you keep them? How do you build real relationships over time that deepen your commitment to each other and lead to long-term loyalty on both sides?

A Gaming Company Tamed Toxic Trolling - What They Learned Could Help Your Community

Higher Logic

How do you change the behavior of millions of community members? That’s the problem Riot Games had to solve with their game, League of Legends when they realized that antisocial behavior - like gamers using racial and homophobic slurs with each other - had reached toxic levels.

Replacing the Engine While Flying the Plane: The Association Executive’s Guide to 21st Century Change

Portage Group

All of these are symptoms of the much larger issue of relevance, value, and member service, that are pushing many associations closer to the brink. For a growing number, the time to change is now…or perhaps never. Lay out what needs to change and how. April 03, 2017.

Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. Well, that’s what happens to me. It] reveal[s] how fragile the status quo is, and how malleable the future can be.”.

Where are the YPs?

Spark Consulting

How can I recruit young professional members if there are no young professionals entering our industry?” That track just doesn’t happen to include college. We know how to educate non-traditional students in non-traditional settings.

Building Inclusive Online Communities

Higher Logic

How might your perception of me be shaped by that one piece of information? How implicit bias affects communities. And, since we’re each getting millions of bits of information a second but can only consciously process about 60 bits , no one is immune to snap judgements.

How to Decide If Joint Membership is Right for Your Association and Chapters

Chapter Chat

The joint membership model is becoming more popular with associations , according to Peggy Hoffman, president of Mariner Management & Marketing. Members pay for both in one dues payment either to the national association or the chapter. What would make them more likely to join both?

How to Build a Case for and Implement Joint Membership for Your Association and Chapters

Chapter Chat

Read Part 2 to learn how to: Find out if joint membership is a good idea for your association. Now, we’ll take our joint membership plan through the steps to implementation. Introduce the joint membership plan to chapters. How much will joint membership cost?

Association Brain Food Weekly: 10.27.17

Reid All About it

The weekly list of free professional development events for the association community… A few weekends ago at Association Charrette , I talked to the group about studies from around the world that proved what you and I have always intuitively known: walking in the forest is good for us.

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Association Brain Food Weekly: 11.24.17

Reid All About it

But, you have to read novels or poetry, not articles about blockchain, if you want to get those benefits. WBT Systems explains how learning pathways benefit your industry, association, and learners , and how to get started. Start to see your potential with data.

Association Brain Food Weekly: 11.10.17

Reid All About it

I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. I plan to continue being pithy on Twitter—at least in my own mind—and not use more characters just because I can.

Association Brain Food Weekly: 6.2.17

Reid All About it

Your weekly list of free webinars and events for the association community… Countdown time to AMS Fest!! I’m looking forward to spending a few days next week talking and thinking about association technology. I’ll be happy to feature it as long as it’s not too product-centric.

How to Start or Grow Your Online Career Center

Association Adviser

Starting or growing a career management site doesn’t have to be intimidating. However, many associations are hesitant to commit the needed resources and staff time to begin or enhance an online career center because doing so always seems to be a large undertaking.

Association Brain Food Weekly: 6.30.17

Reid All About it

So, yes, it’s just a matter of time before one of your employees makes a huge mistake and exposes your entire network to ransomware or one of its evil cousins. Invite them to participate in a ten-day online learning challenge that teaches them the basics.

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. But how much more?

Association Brain Food Weekly: 1.20.17

Reid All About it

to 5 p.m. A Community Manager of the Year award with a prize valued at over $1,000 including a complimentary registration to the CMX Summit, roundtrip airfare on Southwest Airlines and a $500 travel stipend. I’ll be happy to feature it as long as it’s not too product-centric.

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Association Brain Food Weekly: 3.17.17

Reid All About it

I lift the glass to my mouth, I look at you, and I sigh. I made a pilgrimage to his grave long ago, just because. Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Webinar Benchmarks Report 2017.

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Association Brain Food Weekly: 1.20.17

Reid All About it

to 5 p.m. A Community Manager of the Year award with a prize valued at over $1,000 including a complimentary registration to the CMX Summit, roundtrip airfare on Southwest Airlines and a $500 travel stipend. I’ll be happy to feature it as long as it’s not too product-centric.

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Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. To participate in the survey, follow this link.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. To participate in the survey, email Tony Rossell at MGI.

Association Brain Food Weekly: 3.3.17

Reid All About it

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. Don’t let that happen to you!