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For a Good Time, Call on Members in 2017

Association Adviser

Have you resolved to network better in 2017? From the Printed Book and Periodical Collection, Winterthur Library. Why not throw a simple open house and invite all members and professional contacts to reconnect for 2017? Kelly Clark, Naylor Association Solutions. Again, however you prefer to exchange information, get out there.

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5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Higher Logic

Community Roundtable’s 2017 State of Community Management Report found the most successful online communities have top-level participation. Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs.

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

million open jobs in this country and only 98,000 were added in March 2017. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. Young Adult Library Services Association. What is the “Skills Gap” Problem?

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Association Brain Food Weekly: 12.1.17

Reid All About it

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. You’ve got to get creative and use what you have, says WBT Systems, to build up your online learning library. Host: American Marketing Association. Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc. 1 CAE credit.

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Post-Conference Glow: Use It to Extend the Life of Your Events

Associations Now

You could go the route of the Public Library Association. 2017 #smsfassoc National Conference wrap-up video. — SMSF Association (@SMSFassoc) February 20, 2017. Another perk of all of these efforts: They serve as prime marketing tools for recruiting new attendees to your next conference. See you next year in Sydney.

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Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

Zenoss debuted its new community in April 2017 at its annual conference, GalaxZ, complete with an updated brand and a new crowdsourced community name, courtesy of its Austin roots: TechZen. In general, we’re seeing an increase in discussions and library items, with new discussion threads and replies increasing every quarter.

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It’s a Great Time to Be a Young Association Professional: Erin Sevitz on Working Hard, Being Agile and Leaving Your Mark

Association Adviser

Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. In college, I was part of the University of Florida Student Chapter of the American Marketing Association. This ties into our marketing and communications.

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