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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Associations Share Industry Predictions for 2017

Associations Now

As a new year begins, associations reveal their predictions of what’s to come in their respective industries in 2017. From cruising and business travel, to retail and realty, here’s what associations think 2017 will bring. For instance, from 2016 to 2017, U.S. A rise in home prices and sales. million in 2017.

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Know Before You Buy: What Can Go Wrong With Marketing Automation Implementation

Higher Logic

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are. percent.

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4 Ideas for 2017 Nondues Revenue Resolutions

Associations Now

As 2017 approaches, here are four questions to ask to create realistic routes toward accomplishing your resolutions related to nondues revenue. In 2017, think about what partners might work well in an affinity relationship. How can we use marketing to connect with—rather than sell to—our members? Let us know in the comments.

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Report: What Lies Ahead for Meetings in 2017

Associations Now

Heading into 2017, our forecast predicts significant growth in meetings and events for regions around the world,” CWT’s vice president and global head, Cindy Fisher, said in a statement. “By Promoters boast up to 40 percent savings, while critics suggest foot-for-foot equal pricing,” the report states. Hotel rooms abound.

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Association Brain Food Weekly: 11.3.17

Reid All About it

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Ok, maybe this next post is self-serving but I know many organizations (for- and non-profit) still do not understand how content marketing can help them develop and deepen relationships with prospects, customers, and members.

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Association Brain Food Weekly: 6.25.21

Reid All About it

Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Amanda Milligan, Content Marketing Institute ). Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Quick hits.

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