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Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

In 2017, MSCPA’s ad space was 75 percent booked, bringing in nearly $14,000 in revenue. To keep the community from becoming a marketing channel, ads are offered only in sidebars and top banners, and only one ad space is available in each weekly newsletter. MSCPA’s first ad ran in December 2016.

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Energizing Member Engagement

Potomac Core

This article reflects key insights shared by the participants (referenced in the article) and moderator (the author) at the “Building Trade Associations that Drive Sustained Industry Growth” Panel at the Council of Manufacturing Associations Summer Conference in Boston, Massachusetts, August 4, 2017.

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3 Topics for Medical Society Execs to Watch

Forj

2017 marks the first performance measurement period under Medicare’s new Quality Payment Program (QPP), created by the Medicare Access and CHIP Reauthorization Act (MACRA). Brown , Vice President, Government Affairs, American Medical Association and. Shawn Martin , Senior Vice President, Advocacy, Practice Advancement, and Policy, .

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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth Kanter

In March 2017, The Jane Goodall Institute put a $50 ad spend against two variations of a video created in Animoto. In mid-December 2017, the organization posted an Animoto video on Instagram about a chimp named Wounda. ShelterBox USA had a very busy year, due to the sheer number of natural disasters that struck in 2017.

Video 48
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Listen Up: A New, National RFP Offers Nonprofits and Funders Tools to Survey Clients

Beth Kanter

In 2016, 46 organizations across the 50 United States, from Hawaii to Massachusetts, received L4G grants to use that survey instrument to collect feedback from the people they serve. Proposals from funder-nominated nonprofits will be accepted until Friday, May 26, 2017 at 11:59pm Pacific Time.

Survey 28