2017 Member Engagement Strategy

Potomac Core

Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations. Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Engage More and Sell Less.

Energizing Member Engagement

Potomac Core

Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . With global economic uncertainty dominating most conversations, we’re learning that Trade Associations who drive sustainable industry growth are helping their organizations by energizing member engagement. By following this approach these Association Executives are now energizing member engagement. Energizing Member Engagement is a Must for Trade Associations .

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10 ways your AMS increases member engagement

YourMembership Blog

And, did you know member engagement is the biggest factor in revenue per member? The ROI of engagement is unique to each organization, but its importance to the overall health of an organization is clear. Engagement is one of the underlying motivations for implementing and maintaining. The post 10 ways your AMS increases member engagement appeared first on YourMembership. Is bottom-line revenue top of mind for your association?

3 ways career centers increase member engagement.

YourMembership Blog

Your career center is another way to engage members and ensure they understand the benefits of your association. Are your association members passing by your website more often than you’d like? Maybe your last onsite networking event didn’t have many attendees. Or, are you looking to increase the number of people taking your online courses? […].

The new member engagement rule of 3.

YourMembership Blog

There is a short window of opportunity to engage new members. Most new members join with high hopes. The post The new member engagement rule of 3. Membership & Marketing Member EngagementIf we do not reach them while the window is open, it snaps shut, forever. They are curious to see what their membership will do for them because they do not specifically know what it will provide. appeared first on YourMembership.

Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Associations can be more proactive and less reactive by providing more opportunities for their members to share knowledge and build new solutions that drive business and professional outcomes. Compelling Member Engagement Using “Pull” and “Push” . Compelling Member Engagemen t.

2 genius ways to up your member engagement game.

YourMembership Blog

Raise your hand if you feel like your member engagement tactics aren’t working well with your association members. The post 2 genius ways to up your member engagement game. YourMembership News Member Engagement Industry TrendsDon’t worry, you’re not alone. We’re living in a time when people are inundated with messages and content from a variety of channels 24/7. Can you count all the channels, blogs, newsletters, etc. you’re subscribed to?

7 lucky reasons to attend Xperience 2017.

YourMembership Blog

The luckiest of all days is upon us, and if you haven’t yet registered, it’s just your luck I’ve put together 7 reasons why you should make your travel plans today to attend Xperience 2017—A Conference for Everyone. A golden pot of educational and association industry-building opportunities await leaders and their staff in Orlando.

Study Holds Key to Association Member Engagement

Smooth The Path

For the last year, I have been saying that members who engage with the association within the first 3 days to 3 weeks of joining become more engaged through the life of their membership. I have been shouting this from the rooftops because members have told me this in interview after interview. Increased new member engagement over time, improves all member engagement. New member engagement programs do work!

Showing #VolunteerLove, Driving Member Engagement

Mariner

Showing #VolunteerLove is a winning strategy for driving member engagement. Because volunteering is the stickiest type of member engagement. That was the message of the ASAE Membership Section Council webinar , Driving Member Engagement by Showing #VolunteerLove We need to get beyond rewards and recognition to show. VolunteerLove.

The New Member Engagement Rule of Three

GrowthZone

There is a short window of opportunity to engage new members. Most new members join with high hopes. During the first few days of their membership, new members are inherently very engaged. We only have 3 emails to engage some new members. We only have 3 days or 3 weeks to engage some new members. We may only have 3 touches total to engage some new members. Engage your new members early and engage them for life!

Association leaders, stop! 10 things not worth doing during the New Year.

YourMembership Blog

Editor’s Note: Elizabeth Engle, CAE; Mary Byers, CAE; Peggy Hoffman, CAE; and Shelly Alcorn, CAE provided these 10 tips for 2014 that are still useful as association leaders head into 2017. We’re hoping to lighten your load and not add to your 2017 to-do list. eBooks Member Engagement + Retention Membership Management Thought Leaders 2017 association goals association leaders member engagement member retention membership data new year goals new year resolutions

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Millennial Member Engagement: 6 Little Hacks to Try

MembersClicks

While the takeaways were boundless (and the insights fascinating), there were a few little hacks (related to Millennial member engagement) that I found particularly interesting. association management member engagement membership management Association ViewsA few weeks ago, I had the opportunity to attend Membership2020 , a one-day learning event centered around next-gen recruitment and retention strategies.

Create real value from 2017 learning trends.

YourMembership Blog

eLearning Industry News + Trends Member Engagement + Retention Membership Management Thought Leaders education programs elearning learning learning management software learning management system LMS micro learning mobile learning personalized learning professional development professional education social learningLet’s attack the hype machine in learning. It’s big, but easy to take down. In the education industry, we are notorious hype builders.

Preparing for Seasonal Member Engagement: 3 Tips

MembersClicks

The holiday season is a busy season - and not just for you, but for your members as well. That said, it doesn’t hurt to start thinking about seasonal member engagement now. When your members are busy and/or out of the office, how can you keep those engagement levels up? Here are a few ideas: association management member engagement membership management Small Staff Chatter

2 genius ways to up your member engagement game.

YourMembership Blog

Raise your hand if you feel like your member engagement tactics aren’t working well with your association members. The post 2 genius ways to up your member engagement game. Don’t worry, you’re not alone. We’re living in a time when people are inundated with messages and content from a variety of channels 24/7. Can you count all the channels, blogs, newsletters, etc. you’re subscribed to? appeared first on YourMembership. YourMembership News

Introverts and Extroverts – Keeping ALL Members Engaged

GrowthZone

Most associations have a variety of personalities within the group – on average, about 30 percent of members in a professional organization are introverts, 40 percent are strong extroverts, and the remaining 30 percent fall somewhere in between the two. Providing an atmosphere that welcomes all personality types is not only critical for growth, but also helpful in increasing member engagement among all of your members. Member Engagement

Changing Strategy and Member Engagement

Eric Lanke

I've spent the weeks since that decision in communications mode, trading emails and talking on the phone with a sizable number of our association members who are directly impacted by the change in direction. Depending on the member company's level of involvement in the old direction, some of these conversations have been easy (the member supporting the change in direction) and some of these conversations have been difficult (the member supporting the existing way of doing things).

Member Engagement Through Content Marketing

GrowthZone

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. Get our Member Engagement Resource Guide. Retain happy, fulfilled members and overcome the member engagement challenge. Clearly, content that drives engagement must be digital and distributed online.

Member Engagement: When It’s Not You, It’s Them

MembersClicks

We often talk about best practices for onboarding new members - sending them warm welcome messages, inviting them to meetings and events, providing them with valuable content, etc. But let’s say you’ve done all of that and you still can’t get your new members to engage with you. Well, your members are likely just as busy, and as much as they want to get involved in your association (they joined after all!),

Defining the Goal of Member Engagement

Association Success

Before setting out to increase engagement, ask yourself: what does it look like for our association? What does member engagement mean to you? As a Culture Consultant, my area of expertise is the internal and external cultures of employees, customers, and members. When it comes to member engagement, I believe that engagement is the outcome of a strong culture. First you must decide what engagement means for your association.

Low Member Engagement is not Necessarily a Sign of Unhappiness

Smooth The Path

Members mirror these same feelings. Members are most satisfied when they are allowed to engage at the level they want to engage at. Some feel pressure maybe even guilt to become more engaged and members say they do not like that. Some members aspire to participate more but run into barriers and they do not like that either. Rather, members like to pick their level of engagement. There is no one definition of member engagement.

Engagement Tactics Paradoxically Prevent Member Engagement

Smooth The Path

What does this have to do with member engagement? Those member engagement shortcuts may do precisely to our members what the big corporations do to us. Should we force non-members to buy a membership to attend the conference? But each time we come up with a strategy that benefits the association more than the member, members know. New members hardly know a think about the association. The new member engagement rule of three.

How Onboarding Is Key to Future Member Engagement

Aptify

Member EngagementAll too often, it’s easy for us to fist pump in the air after meeting our membership goals for the month, and then turn to trying to do something about our disappointing renewal rates. Here’s the life hack for us marketing and membership people in associations : don’t think of “join” and “renew” as distinct processes.

The One Thing Your Association Needs to Multiply Member Engagement

MembersClicks

You have a website, post semi-regularly on social media, host various meetings and events, but you still feel like member engagement is an issue at your association. association management member engagement membership management Small Staff ChatterWhat’s missing?

The Formula for Member Engagement

Smooth The Path

The new member engagement rule of three. The post The Formula for Member Engagement appeared first on Smooth The Path. Member Engagement association value association value trigger point attendee engagement creating a member experience delivering value engaged members member engagement member experiences membership value perception of valueRelated: . Good moods are contagious at conferences.

The New Member Engagement Rule of Three

Smooth The Path

There is a short window of opportunity to engage new members. Most new members join with high hopes. During the first few days of their membership, new members are inherently very engaged. Their excitement is at an all-time high the moment they click join , and they are super receptive, at least, for awhile… We only have 3 emails to engage some new members. We only have 3 days or 3 weeks to engage some new members.

Putting Member Engagement Into Action

Association Success

All of this requires some degree of member engagement and right now there seems to be trend of disengagement. Healthy, vibrant associations need engaged members. This session is about attracting engaged members, engaging new members, and helping existing members to become more engaged Associations need help. We need speakers, writers, volunteers, mentors, and leaders. We also need learners, and networkers, and curious minds.

Could “Passion Points” Be the Secret to Online Member Engagement?

MembersClicks

We’ll be the first to admit, engaging with people online is tough - and that applies to your members as well. but they’re just not engaging with you online - on social media, in your online social community, in forums, etc. Well, it can be hard to pinpoint exactly, but one factor that could have a major impact on your online member engagement is passion. association management member engagement membership management Association Views

Member Engagement Doesn’t Have to be Face to Face

GrowthZone

Many associations still rely on dated techniques to engage members. Does your association struggles with member engagement? There are typically 3 main reasons why members disengage: No Time. Here’s the key: Your members don’t need to show up to events to be engaged. There are many trends and tactics associations should be using to drive participation and engagement in the 21st century. Member Engagement

Who is Solving the Member Engagement Problem?

Smooth The Path

“Who is helping to solve the member engagement problem?”, Many indicators point to a member engagement problem for associations. When members had more time in their days. When member attention was not so scarce. Back then, more members were more engaged. Our organizations cannot continue without engagement. But I do see some association professionals addressing the member engagement problem for their organization.

To Deepen Member Engagement, Redefine Volunteering

Associations Now

Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences. And if you’re an association executive, you probably follow #AssnChat or #MembershipHack , which can often lead you to tips for recruiting, retaining, and engaging members.

7 Membership Management Reminders for 2017

MembersClicks

2017 is officially here, and that means new goals and resolutions for your association. But before you dive too heavily into those, take a look at these important reminders (some big, some small) regarding membership management in 2017: association management association leadership member engagement member retention membership management Association Views

How to Be Sticky: A Guide to Lasting Member Engagement

Aptify

New members are the lifeblood of associations, and you’ve likely worked your fingers to the bones to attain them. You probably have a list of tactics and costs associated with attracting new members, but what have you done specifically to retain them? Association member retention, however, usually isn’t discussed as frequently as new membership, but it should be! Member Engagement member retention

Using Gamification for Member Engagement and Recognition

Membersuite

Make member engagement fun by utilizing games and rewards to drive participation

What Will 2017 Hold?

Spark Consulting

Aptify set out to answer this question, at least for associations, in their recent e-book: Top Association Management Predictions for 2017. In the monograph, 13 association pros (including me) share their thoughts about the future as relates to topics like member engagement, online learning, culture, innovation, membership models, growth, M&A in the AMS space, and change management.

5 reasons everyone at your association needs to go to #Xperience17.

YourMembership Blog

As an association leader, you have a great case for going to Xperience 2017. It’s a sure way of learning new ideas to make stronger connections with your members, adapt new technologies and grow your membership […]. #leadership #inspiration #learning #innovation #technology – all in one place. It’s a chance to grow your skills in leadership.

How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

Wouldn’t it be great if members felt this way every day of the week? At some associations, members do feel this way, and your members can feel like this too. The only thing preventing our association from becoming the top of mind resource, the organization members are trying to figure out how to become more engaged with, and the one members rave to their colleagues about is… Simply, our understanding of members.

How Onboarding Is Key to Future Member Engagement

Aptify

Member EngagementAll too often, it’s easy for us to fist pump in the air after meeting our membership goals for the month, and then turn to trying to do something about our disappointing renewal rates.

Introducing SocialLink mobile app to transform your member experience.

YourMembership Blog

Your association membership is boosted by your members seeking credibility, professional development, competitive advantages and ways to give back. But, one of the primary reasons members join your association is for networking opportunities. It’s the association industry’s first online community and social mobile app built into an association management software.