2017 Member Engagement Strategy

Potomac Core

Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations.

Energizing Member Engagement

Potomac Core

Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . By following this approach these Association Executives are now energizing member engagement. Energizing Member Engagement is a Must for Trade Associations .

Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Compelling Member Engagemen t.

3 ways career centers increase member engagement.

YourMembership Blog

Your career center is another way to engage members and ensure they understand the benefits of your association. Are your association members passing by your website more often than you’d like?

Changing Strategy and Member Engagement

Eric Lanke

I've spent the weeks since that decision in communications mode, trading emails and talking on the phone with a sizable number of our association members who are directly impacted by the change in direction. Associations Member Engagement

Study Holds Key to Association Member Engagement

Smooth The Path

For the last year, I have been saying that members who engage with the association within the first 3 days to 3 weeks of joining become more engaged through the life of their membership. Increased new member engagement over time, improves all member engagement.

Showing #VolunteerLove, Driving Member Engagement

Mariner

Showing #VolunteerLove is a winning strategy for driving member engagement. Because volunteering is the stickiest type of member engagement. That was the message of the ASAE Membership Section Council webinar , Driving Member Engagement by Showing #VolunteerLove

The new member engagement rule of 3.

YourMembership Blog

There is a short window of opportunity to engage new members. Most new members join with high hopes. The post The new member engagement rule of 3. Membership & Marketing Member EngagementIf we do not reach them while the window is open, it snaps shut, forever. They are curious to see what their membership will do for them because they do not specifically know what it will provide. appeared first on YourMembership.

7 lucky reasons to attend Xperience 2017.

YourMembership Blog

The luckiest of all days is upon us, and if you haven’t yet registered, it’s just your luck I’ve put together 7 reasons why you should make your travel plans today to attend Xperience 2017—A Conference for Everyone.

The new member engagement rule of 3.

YourMembership Blog

There is a short window of opportunity to engage new members. Most new members join with high hopes. The post The new member engagement rule of 3. Membership & Marketing Member EngagementIf we do not reach them while the window is open, it snaps shut, forever. They are curious to see what their membership will do for them because they do not specifically know what it will provide. appeared first on YourMembership.

2 genius ways to up your member engagement game.

YourMembership Blog

Raise your hand if you feel like your member engagement tactics aren’t working well with your association members. The post 2 genius ways to up your member engagement game. YourMembership News Member Engagement Industry TrendsDon’t worry, you’re not alone. We’re living in a time when people are inundated with messages and content from a variety of channels 24/7. Can you count all the channels, blogs, newsletters, etc. you’re subscribed to?

The New Member Engagement Rule of Three

GrowthZone

There is a short window of opportunity to engage new members. Most new members join with high hopes. During the first few days of their membership, new members are inherently very engaged. We only have 3 emails to engage some new members.

Preparing for Seasonal Member Engagement: 3 Tips

MembersClicks

The holiday season is a busy season - and not just for you, but for your members as well. That said, it doesn’t hurt to start thinking about seasonal member engagement now. When your members are busy and/or out of the office, how can you keep those engagement levels up?

Association leaders, stop! 10 things not worth doing during the New Year.

YourMembership Blog

Editor’s Note: Elizabeth Engle, CAE; Mary Byers, CAE; Peggy Hoffman, CAE; and Shelly Alcorn, CAE provided these 10 tips for 2014 that are still useful as association leaders head into 2017. We’re hoping to lighten your load and not add to your 2017 to-do list.

eBook 182

Engagement Tactics Paradoxically Prevent Member Engagement

Smooth The Path

What does this have to do with member engagement? Those member engagement shortcuts may do precisely to our members what the big corporations do to us. Should we force non-members to buy a membership to attend the conference?

Low Member Engagement is not Necessarily a Sign of Unhappiness

Smooth The Path

Members mirror these same feelings. Members are most satisfied when they are allowed to engage at the level they want to engage at. Some feel pressure maybe even guilt to become more engaged and members say they do not like that.

The Formula for Member Engagement

Smooth The Path

The new member engagement rule of three. The post The Formula for Member Engagement appeared first on Smooth The Path. Related: . Good moods are contagious at conferences. Who are the Stephanies in your association?

Create real value from 2017 learning trends.

YourMembership Blog

Let’s attack the hype machine in learning. It’s big, but easy to take down. In the education industry, we are notorious hype builders. We quickly herald the start of new trends as quickly as our digitally shortened attention spans enable us.

The New Member Engagement Rule of Three

Smooth The Path

There is a short window of opportunity to engage new members. Most new members join with high hopes. During the first few days of their membership, new members are inherently very engaged. We only have 3 days or 3 weeks to engage some new members.

Introverts and Extroverts – Keeping ALL Members Engaged

GrowthZone

Most associations have a variety of personalities within the group – on average, about 30 percent of members in a professional organization are introverts, 40 percent are strong extroverts, and the remaining 30 percent fall somewhere in between the two. Member Engagement

Millennial Member Engagement: 6 Little Hacks to Try

MembersClicks

While the takeaways were boundless (and the insights fascinating), there were a few little hacks (related to Millennial member engagement) that I found particularly interesting. association management member engagement membership management Association ViewsA few weeks ago, I had the opportunity to attend Membership2020 , a one-day learning event centered around next-gen recruitment and retention strategies.

Who is Solving the Member Engagement Problem?

Smooth The Path

“Who is helping to solve the member engagement problem?”, Many indicators point to a member engagement problem for associations. When members had more time in their days. When member attention was not so scarce.

How to Be Sticky: A Guide to Lasting Member Engagement

Aptify

New members are the lifeblood of associations, and you’ve likely worked your fingers to the bones to attain them. You probably have a list of tactics and costs associated with attracting new members, but what have you done specifically to retain them? Member Engagement member retentio

Member Engagement Through Content Marketing

GrowthZone

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. Get our Member Engagement Resource Guide.

How Onboarding Is Key to Future Member Engagement

Aptify

Member EngagementAll too often, it’s easy for us to fist pump in the air after meeting our membership goals for the month, and then turn to trying to do something about our disappointing renewal rates. Here’s the life hack for us marketing and membership people in associations : don’t think of “join” and “renew” as distinct processes.

2 genius ways to up your member engagement game.

YourMembership Blog

Raise your hand if you feel like your member engagement tactics aren’t working well with your association members. The post 2 genius ways to up your member engagement game. Don’t worry, you’re not alone. We’re living in a time when people are inundated with messages and content from a variety of channels 24/7. Can you count all the channels, blogs, newsletters, etc. you’re subscribed to? appeared first on YourMembership. YourMembership News

Member Engagement: When It’s Not You, It’s Them

MembersClicks

We often talk about best practices for onboarding new members - sending them warm welcome messages, inviting them to meetings and events, providing them with valuable content, etc. But let’s say you’ve done all of that and you still can’t get your new members to engage with you.

How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

Wouldn’t it be great if members felt this way every day of the week? At some associations, members do feel this way, and your members can feel like this too. Deeply understanding members is at the root of it all. Related: Member Engagement Research.

Quality trumps volume of applications for association career centers in 2017.

YourMembership Blog

Spend less time competing with mass job boards that offer a larger number of far less qualified talent. A recruiter’s job is to provide internal clients (aka hiring managers) with potential candidates to interview that—if hired—will help advance the organization’s performance.

Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

The One Thing Your Association Needs to Multiply Member Engagement

MembersClicks

You have a website, post semi-regularly on social media, host various meetings and events, but you still feel like member engagement is an issue at your association. association management member engagement membership management Small Staff Chatter

Could “Passion Points” Be the Secret to Online Member Engagement?

MembersClicks

We’ll be the first to admit, engaging with people online is tough - and that applies to your members as well. but they’re just not engaging with you online - on social media, in your online social community, in forums, etc.

To Deepen Member Engagement, Redefine Volunteering

Associations Now

Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences.

How Onboarding Is Key to Future Member Engagement

Aptify

Member EngagementAll too often, it’s easy for us to fist pump in the air after meeting our membership goals for the month, and then turn to trying to do something about our disappointing renewal rates.

Member Engagement Doesn’t Have to be Face to Face

GrowthZone

Many associations still rely on dated techniques to engage members. Does your association struggles with member engagement? There are typically 3 main reasons why members disengage: No Time. Here’s the key: Your members don’t need to show up to events to be engaged.

5 Invaluable Ways to Drive Member Engagement at Your Organization

Aptify

Member EngagementThe internet makes it incredibly easy to learn new skills and to expand our knowledge in whatever area that interests us. Sites such as SkillShare, Udemy, and Craftsy are proving to be valuable sites that allow people to be lifelong learners.

Defining the Goal of Member Engagement

Association Success

Before setting out to increase engagement, ask yourself: what does it look like for our association? What does member engagement mean to you? As a Culture Consultant, my area of expertise is the internal and external cultures of employees, customers, and members. When it comes to member engagement, I believe that engagement is the outcome of a strong culture. First you must decide what engagement means for your association.

5 Ways Your Lackluster Meetings Are Hurting Member Engagement

Aptify

Meetings are a normal part of your work life and an expected part of your members’ lives too. Whether in person or remote, the productivity of your meetings has a direct impact on member engagement. Meetings are an easy way to get your members more involved, and there are some ways you can make them a valuable use of everyone’s time, including yourself. Member Engagement

A Century-Old Association Committed to Online Community and Data Analysis

Higher Logic

Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. For instance, is it repeated engagement or is it a one-off?

Putting Member Engagement Into Action

Association Success

All of this requires some degree of member engagement and right now there seems to be trend of disengagement. Healthy, vibrant associations need engaged members. This session is about attracting engaged members, engaging new members, and helping existing members to become more engaged Associations need help. We need speakers, writers, volunteers, mentors, and leaders. We also need learners, and networkers, and curious minds.