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7 lucky reasons to attend Xperience 2017.

YourMembership

The luckiest of all days is upon us, and if you haven’t yet registered, it’s just your luck I’ve put together 7 reasons why you should make your travel plans today to attend Xperience 2017—A Conference for Everyone. This […].

Education 199
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What’s Next? 6 Membership Trends to Watch in 2017

Socious

Now it’s nearly 2017 and a lot has changed. It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Just think about technology. I was watching a movie from 2001 recently and one of the main characters had a laptop.

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How Do Associations Need to Adapt in 2017?

Associations Now

This year is just getting started, but there are already a lot of reasons to get busy in these early days of 2017. In a new white paper outlining its 2017 predictions for the association sector, the technology firm Abila says associations need to adapt their strategies to new, faster environments and changing member expectations.

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The Most Impactful Articles of 2017

Association Success

The original plan for this particular publication was to round up our most popular articles of 2017 and write curated blurbs on them, just like we did last year. But I was challenged by a community member: “Click rates don’t necessarily indicate impact. Using New Member Experiences to Fuel Engagement, Onboarding, and Retention.

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Engagement Lessons from the Pandemic

Spark Consulting

Their member experience is neither representative nor typical. Even their professional or industry experience is usually not typical, as people who are more senior or prominent in the profession or industry you serve are almost certainly over-represented.

Video 370
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The Intersection of Online Communities and Marketing Automation

Higher Logic

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user.

Marketing 198
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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Here are a few examples of how live chat supports more positive member experiences. Members with technical questions can get documented responses quickly. Rose, who is the hotel’s most popular influencer, was launched in 2017. This is especially helpful when the instructions are complicated.

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