Introducing SocialLink mobile app to transform your member experience.

YourMembership Blog

Your association membership is boosted by your members seeking credibility, professional development, competitive advantages and ways to give back. But, one of the primary reasons members join your association is for networking opportunities.

Membership Hack: Storify Member Experiences

Associations Now

Associations can use the Storify tool to quickly and efficiently gather social posts into online stories that highlight the member experience. The stream of posts became a way to highlight RTDNA members doing the grueling and challenging work of covering a category three hurricane.

7 lucky reasons to attend Xperience 2017.

YourMembership Blog

The luckiest of all days is upon us, and if you haven’t yet registered, it’s just your luck I’ve put together 7 reasons why you should make your travel plans today to attend Xperience 2017—A Conference for Everyone.

Delivering Super Low-Cost Exceptional Member Experiences

Smooth The Path

A delightful member experience doesn’t have to flashy, highly technological, or expensive which is good because your smaller association or your chapters may not be able to afford expensive options. A very pleasant member experience can just be human.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Change your member’s profile photos to show a special banner, such as MVP, so it’s clear that your volunteers are some of the most valuable members of your association. Add a permanent, rotating leadership role or board member position for your volunteers.

What’s Next? 6 Membership Trends to Watch in 2017

Socious

Now it’s nearly 2017 and a lot has changed. Analytics Membership Marketing Association Trends Member ExperienceIt seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Just think about technology.

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4 Ways Online Communities Have Improved the Member Experience

Membersuite

More associations than ever are adopting online community platforms for their members. Today, we welcome a guest post from Andy Steggles at Higher Logic. To learn more about the power of online communities, visit www.higherlogic.com.

6 Ways Associations Can Improve Chapter Performance

Higher Logic

You just need to respect your chapters’ needs and empower chapter leaders – whether they’re volunteers or paid staff – to take initiative on projects that benefit both your association and chapters’ more localized members. Associations Member Experience

3 Reasons Why Online Mentoring Programs Attract New Members

Higher Logic

Answer 1: Not gaining new members. Answer 2: Figuring out how and where to acquire new members. They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations.

How to Use Your Online Community to Better Understand Your Chapters

Higher Logic

How are chapter members interacting? Give chapters a dedicated space of their own where they can focus on their members and their priorities. This concentrates engagement in one area and helps your members get used to the community.

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Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Here are six member benefit ideas that should do the trick. Members-Only Job Boards. Partner with major employers and experts in your field to create job boards for your members. All that makes job boards an excellent benefit for acquiring new millennial members.

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How to Customize Your Member Experience (With Limited Time and Money)

MembersClicks

Wouldn’t it be awesome if you could customize everything little thing you did for your members? We’re talking content, meetings, events - the whole member experience. But that’s not to say you can’t customize your member experience at all.

6 Key Features of the Best Learning Management Systems

Higher Logic

To make sure that your association has the best learning management system to educate members and provide valuable skills development, you need to avoid purchasing an LMS that’s DOA. Top LMS systems allow you to incorporate tests throughout courses to see what content members retain.

How Members’ Website Expectations Have Changed (And How You Can Keep Up)

Higher Logic

It needs to meet and adapt to your members evolving and increasingly particular needs. Here are six ways that your members’ website expectations have changed in just the last few years and how you can keep up. It’s normal, which makes it an unconscious expectation for your members.

How to Improve First-Year Member Retention

Higher Logic

It’s vital to growth and sustainability as well as the success of new member acquisition campaigns. Because how valuable are new members if they stay for just one year? That’s what many new association members do. 5 Steps to Increase New Member Retention.

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An Introvert’s Guide to Growing a Private Online Community

Higher Logic

It may be a challenge for introverts to share their personality online, but that’s often what keeps members coming back. It’s fun to get to know other community members, especially the manager. Your workload will be more balanced and you’ll be more effective at connecting with members.

How Small-Staff Associations Can Get People to Come Back to their Websites (Without Extra Work)

Higher Logic

Putting your staff in charge of web management means they’re also tasked with attracting more new visitors to your website and convincing everyone – from new visitors to current members – to come back for more. Pick Your Projects Based on Member Needs. Do more with less.

5 Ways You Know It’s Time to Grow Your Community Management Team

Higher Logic

And if your team can’t keep up with member and program needs, then your community won’t be effective at generating results. Supportive board members. They’ll contribute where needed, creating a strong skillset with which you can engage members.

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4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

Industry News + Trends Member Engagement + Retention association members association membership growth member engagement member experience membership growth membership marketing

What 3 things will your association do well this year?

YourMembership Blog

Be selective with where and how you spend your time and resources. As association executives, we all know we must evolve our business models to remain relevant. It’s not enough to do what’s always been done.

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3 Types of Online Learning Experiences Association Members Love (And How to Provide Them)

Higher Logic

Because with online learning, associations can provide training to a larger number of members in more flexible formats, something that is helping online education become a popular member benefit. Individual learning experiences are self-study courses.

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Dues revenue most commonly comes in as annual payments from organization members. There’s nothing wrong with trying out new member benefits or revenue sources.

5 benefits of video-based learning.

YourMembership Blog

Easily delivered through a learning management system, video is the most engaging way to hold your association members’ and learners’ attention. Video-based learning is a widely-accepted e-learning trend, and it’s gaining momentum.

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7 vows to marry AMS tech and your association mission.

YourMembership Blog

Here’s a model to identify where your association management software comes up short and what to do if it does. Successful association management software is like a well-constructed wedding cake.

Choose Wisely: Will an AMS or an Online Community Better Achieve Your Current Goals?

Higher Logic

But for those focusing on member experience, engagement, and growth, it isn’t the best option. An AMS investment will help your staff do their jobs better, but typically won’t do much to improve your member experience or to expand their benefits of membership.

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4 Ways Online Communities Have Improved the Member Experience

Membersuite

Four ways an online community modernizes your association written by guest Andy Steggles from Higher Logic

9 Steps for Building Member Personas

Higher Logic

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member. What Are Member Personas? Why Are Member Personas Important?

How to Find Your Best Content Topics (Without Paying for Market Research)

Higher Logic

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant.

What’s Next? 6 Membership Trends to Watch in 2017

Socious

Now it’s nearly 2017 and a lot has changed. So what does 2017 have in store for those us working in membership and member marketing? 2017 Membership Predictions. Prediction #1) Members and Marketers Will Put Greater Emphasis on the Member Experience. We all just accepted the user experience would be less than perfect, but with today’s lightning-speed Internet and master UX designers, expectations have increased astronomically.

How Do Associations Need to Adapt in 2017?

Associations Now

This year is just getting started, but there are already a lot of reasons to get busy in these early days of 2017. Additionally, the Membership of Things really will force many organizations to re-evaluate their member engagement strategies.”.

Study Holds Key to Association Member Engagement

Smooth The Path

For the last year, I have been saying that members who engage with the association within the first 3 days to 3 weeks of joining become more engaged through the life of their membership. I have been shouting this from the rooftops because members have told me this in interview after interview.

Membership Growth Too Slow? Check These 8 Trouble Spots

Wild Apricot

Joy Duling shows you how to avoid the pitfall of throwing away marketing dollars, by following an 8 step formula for keeping members forever. Membership renewal member-experience membership-growth membership Joy-DulingMany membership organizations struggle to grow their membership.

The Most Impactful Articles of 2017

Association Success

The original plan for this particular publication was to round up our most popular articles of 2017 and write curated blurbs on them, just like we did last year. But I was challenged by a community member: “Click rates don’t necessarily indicate impact. What Type of Learning Experiences—Shallow, Advancement Or Deep–Are You Serving Customers? Using New Member Experiences to Fuel Engagement, Onboarding, and Retention.

The New Member Engagement Rule of Three

Smooth The Path

There is a short window of opportunity to engage new members. Most new members join with high hopes. During the first few days of their membership, new members are inherently very engaged. We only have 3 days or 3 weeks to engage some new members.

Why Some Long-Time Members Choose to Stay Engaged with Their Association

Smooth The Path

Many associations see that their most at-risk members, the ones least likely to renew, are new members. But some new members do engage with the association, and they go on to become engaged 3-7 year members. Is the association providing enough value to long-time members?

Why New Members Actually Join

Smooth The Path

We think new members join for the professional development and networking, but a new member joins for one of these reasons: They believe in the cause. Someone they respect is a member. They know someone who is getting a lot out of being a member.

The Most Frustrating Thing New Members Do

Smooth The Path

One of the most frustrating dynamics for association staff is noticing that some members join but then never take another single action. You may be surprised to learn this super frustrating for new members as well. Members join with the intention of engaging.

Low Member Engagement is not Necessarily a Sign of Unhappiness

Smooth The Path

Members mirror these same feelings. Members are most satisfied when they are allowed to engage at the level they want to engage at. Some feel pressure maybe even guilt to become more engaged and members say they do not like that. There is no one definition of member engagement.

Belonging to an Association Could Make You Happier

Smooth The Path

Do members feel they belong to the association? Or do your members have a more transactional feeling about their membership? One more akin to being a member of Amazon Prime? It’s not just good for our association’s bank account; belonging is good for our members too.

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The Secret Value of Conferences

Smooth The Path

For the experience. But sometimes members do not feel like they can network. Help members give themselves permission to attend and give them the opportunity to treat themselves to a few days out of the office, a few days of learning, and a few days of experiences.