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Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

Here’s why ACS recruited some of college basketball’s top coaches to their team. In one legendary example, the late Jim Valvano, who coached the North Carolina State University basketball team to an NCAA championship in 1983 and later died from cancer, said, “Don’t give up. If you don’t know how to dream, you’re dead.”.

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Add Chapters to Make an Old Association Feel New

Associations Now

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. The strategy reflects a significant shift from the way PEN America used to operate, says Director of Membership Rebecca Werner.

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Wise Words from the Corner Office

Association Adviser

To close out 2017, we’re looking back at some of the most thoughtful insights these association professionals have shared: On creating content for members, by members: Meena Dayak, American Public Power Association. Andy Curliss, North Carolina Pork Council. Mark McCallum, National Association of Surety Bond Producers.

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Wise Words from the Corner Office

Association Adviser

To close out 2017, we’re looking back at some of the most thoughtful insights these association professionals have shared: On creating content for members, by members: Meena Dayak, American Public Power Association. Andy Curliss, North Carolina Pork Council. Mark McCallum, National Association of Surety Bond Producers.

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Association Brain Food Weekly: 1.6.17

Reid All About it

Yup, we’re expecting our first snow of the season tonight here in North Carolina. Email Marketing in 2017: Trends, Data and Best Practices. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. Now, let it snow! Single digit temps at night too. More info/register.

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Association Brain Food Weekly: 1.6.17

Reid All About it

Yup, we’re expecting our first snow of the season tonight here in North Carolina. Email Marketing in 2017: Trends, Data and Best Practices. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. Now, let it snow! Single digit temps at night too. More info/register.

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Association Brain Food Weekly: 5.12.17

Reid All About it

And if you live in North Carolina, free the Mimosa (and the Bloody Mary too). 2017 Membership Trends: How to Grow Your Program in a Changing Environment. Recruiting new members is important, but existing members are the lifeblood of your association. Here’s the list of next week’s learning events. 1 CMP credit.

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