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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Jonah Berger has spent his professional life digging into why certain things take off and why people make different decisions.

Marketing 184
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Meetings, Destinations Get Ready for Solar Eclipse

Associations Now

I hadn’t thought about that sides of things myself, until I came across an article in The Washington Post this week about how the Little League World Series is going to handle the eclipse, which will pass through its Williamsport, Pennsylvania, complex a little after 1 p.m. All attendees will receive viewing glasses and snacks. Explore St.

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Association Community Floods Social Media With Tributes to ASAE’s Graham

Associations Now

. “I had the privilege of working with John, and he was a great friend, mentor, and supporter,” National Retail Federation President and CEO Matthew Shay, who served as ASAE board chair in 2017 and 2018, said in a statement. The ASAE statement noted that the Graham family will hold a private service in Pennsylvania.

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10 Secrets of Online Course Design from Award-Winning MOOCs

WBT Systems

It’s taught by Professor Al Filreis of the University of Pennsylvania who received Coursera’s 2016 Transformation Award for helping 140,000 students transform their lives. An online Coursera course, Modern American Poetry , aka ModPo, is one of the 50 most popular MOOCs of all time. 2 – Customize the educational journey.

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The Membership Manager’s Wish List

Associations Now

We asked a few to share what they’d like to find in their stockings to help them meet member needs in 2017. 2017 is all about appropriately capturing that data and using it to customize our message.”. Weaver knows that challenge well, as she works to serve more than 17,000 registered nurses in Pennsylvania.

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Expos Returning to Philadelphia After Labor Contract Changes

Associations Now

With a new labor agreement allowing the Pennsylvania Convention Center to drop some of its restrictive rules, associations are starting to take their events back to the venue. The group has committed to bring its roughly 8,000 attendees to the city in 2017. They’re claiming this is a lockout. That’s not the case.

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3 Topics for Medical Society Execs to Watch

Forj

2017 marks the first performance measurement period under Medicare’s new Quality Payment Program (QPP), created by the Medicare Access and CHIP Reauthorization Act (MACRA). Howell , CHCP, Director CME, Training & Physician Leadership Programs, Pennsylvania Medical Society (PAMED, Christina M.