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2017 Association Trends Survey: Participate and Get a Free Copy of the Results

Portage Group

If you are in an association leadership position in 2017, chances are you feel like you are playing an eternal game of whak-a-mole. Recruiting and engaging young professionals. Growing and diversifying revenue. Please take a few minutes to participate in The Portage Group’s 2017 Association Trends Survey. April 03, 2017.

Survey 140
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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals. We immediately got a return on our investment with the revenue from returning lapsed members.”. As for revenue, SNMMI achieved $28,206 total reinstatement revenue in only 60 days.

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Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?

Association Adviser

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Sometimes it’s simply a matter of changing old, tired revenue streams no one is excited about anymore. What are these obstacles?

Revenue 65
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Higher Logic Acquires Informz and Real Magnet

Higher Logic

We can’t believe how eventful 2017 has been for Higher Logic. increase in revenue, customers, and employees. The ultimate goal is an improved, cohesive ability for our combined customers to reach, engage, recruit, and retain their members and customers. And the news doesn’t stop there - we have acquired Informz and Real Magnet!

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs.

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Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit. Basketball coaches tend to be a passionate bunch, known for their bursts of inspiration.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. It’s human nature—the ego at work. Membership numbers look good.

Survey 150