Blue Sky eLearn

JUNE 29, 2017

On June 28, 2017, we held a webinar with MedComms Networking and hosted a panel of speakers from different elearning and virtual event backgrounds. Whether it’s a summary paper, white paper, links to research that support your content – people love to have content so give it to them! Here were some key takeaways.

Certificate 120

Certificate Team Content Review 120

Reid All About it

JUNE 2, 2017

Event Tech Tribe Unite 2017 (New York). Tell us what you think it means to be an event professional in 2017, help us shape the Tribe manifesto for the future, share your knowledge about creating awesome events, learn from our speakers and each other, and leave with new ideas, connections and insights. Tue 6/6 at 1:30 p.m. 1 CAE credit.

Raleigh 150

Raleigh Chicago DC Washington 150

Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. Use research such as GetMeSpark’s white paper on the education-skills gap back up your claims, then gather success stories for social proof.

millennials 205

millennials Learning Management System Marketing Tips 205

Association Adviser

NOVEMBER 27, 2017

The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) Source: 2017 Association Communications Benchmarking Survey. to bring in new members.

CA 62

CA Marketing eBook Tools 62

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. His article is well worth your time because it explains how this “mania for cryptocurrency could wind up building something much more important than wealth.”.

DC 225

DC Washington millennials Chicago 225

Delcor

SEPTEMBER 12, 2019

Updated from original February 2017 publication. Download our free white paper, Requirements Analysis: The Secret to Sanity , for a look into what lies ahead. Before completing the system selection process, you must first do your due diligence on any prospective association technology vendor. Don’t let it fray your nerves.

Technology 79

Technology Proposal Analysis Project 79

Associations Now

JULY 28, 2017

Your association may already be offering exclusive white papers, magazines, and online portals, but have you considered using podcasts as a way to gain new members? — Deirdre Reid, CAE (@deirdrereid) July 27, 2017. Also: how to prevent phishing attacks in your national and local chapters.

Guidelines 58

Guidelines Video Content Examples 58

Association Success

JANUARY 12, 2018

Free products, such as social media content, video clips, and white papers, create momentum to pull people up the ramp to higher value products. Celia and Jeff recently spoke at SURGE 2017, our virtual conference, on the Future of Learning for associations. Take action towards the future of learning! Inspired by these insights?

Education 60

Education Price Social Media Products 60

Velvet Chainsaw

MARCH 17, 2017

Fast-forward to January 2017. We look forward to its White Paper, full of the data back-up, coming out later this month. . Attending in person, I thought the Institute—now owned by PCMA—was doomed to failure. The Switch On. Clearly, PCMA is in it for the long game. What benefits can you derive from broadening your reach?

Austin 70

Austin Certificate Cost Content 70

Association Success

SEPTEMBER 29, 2017

On the other hand, if corporate partners have opportunities to participate in webinars and contribute white papers to help members solve problems, members will see the value. DC-PPN conducted the survey in August 2017; 64 responses were received (85% associations; 14% charitable organizations). Know Your Competition!”.

DC 85

DC Survey Revenue Review 85

Association Adviser

NOVEMBER 29, 2018

Other printed member communications consists of white papers from conference sessions, repurposing digital content in a nicely packaged annual magazine, industry awards booklets, buyers’ guides – the list goes on. Not at all – recent surveys demonstrate that younger generations prefer print and read more than older generations.”.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Higher Logic

DECEMBER 19, 2017

With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. White papers. Recent research from the Content Marketing Institute shows businesses are doubling down on content marketing. Consider your resources: time, talent, skill set, software programs, etc. Infographics.

Content 227

Content Marketing Social Media Process 227

Association Success

OCTOBER 30, 2017

On November 9th, Elizabeth will be speaking on this subject at SURGE 2017, a free virtual summit running from 7th-9th November, designed to foster collaborative innovation. That very situation was what sparked Guillermo’s interest in lean startup methodology. It’s up to you to find those people, who are your champions and allies in this.

Resources 64

Resources Case Study Products Innovation 64

Expo Logic

DECEMBER 27, 2019

These printed materials are useful, yet are one of the largest contributors to event paper waste. Think videos and multimedia clips, downloadable white papers, product spec sheets, case studies, tutorials and more. Instead, encourage vendors to use your app to create engaging e-content and promotional materials.

Event Planning 36

Event Planning Certificate Conference Tips 36