Remove 2018 Remove How To Remove Marketing Remove Recruiting
article thumbnail

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. How are you segmenting your members? This all sounds great – but how does it look in practice?

article thumbnail

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Staff Stretched to the Limit? How to Get More for Your Association Without Breaking Your Team

Association Adviser

Slightly more than half of respondents to the 2018 Association Communications Benchmarking Survey reported feeling understaffed. Open positions may take longer to fill in a tight job market. Tight labor market. This is especially true for associations that are attempting to recruit individuals with a specific skill set.

Team 90
article thumbnail

Association Brain Food Weekly: 1.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

DC 275
article thumbnail

How to Start or Grow Your Online Career Center

Association Adviser

“We had to restructure our team to support our new content goals,” said Gwen Fortune-Blakely, director, enterprise-wide marketing at ASHA. “We 13, 2018 and within three months saw a 54 percent uptick in total users and a 71 percent lift in new users. ASHA experienced success on the employer/recruiter side as well.

How To 86
article thumbnail

Association Brain Food Weekly: 2.16.18

Reid All About it

How to convert blog readers into leads. When a career opportunity surfaces, how can you know it’s the right one? This peer roundtable will help you explore which talents engage you and how you can best serve with passion. Learn how to awaken your personal brand and build “hire purpose” connections. Hootsuite ).

DC 150
article thumbnail

Association Brain Food Weekly: 11.24.17

Reid All About it

WBT Systems explains how learning pathways benefit your industry, association, and learners , and how to get started. She explains why this exercise is so important and how to do one yourself. Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Location: Columbia MD.

Chicago 150