Three Must-Haves for Successful Membership Recruitment

Moery Company

What worked before to get members to enroll is changing. One major shift lies in the ways people decide to join – people want information and input from colleagues to solve problems; they don’t want to be sold. 1) Get prospects to buy, don’t sell them.

How to Make Your New Members Feel Welcome  

YourMembership Blog

I’ve written quite a bit about the new member onboarding process and keeping new members engaged because addressing these topics is critical to any association’s long-term success. The first interactions with your organization make a long-lasting impression on a new member and provide the foundation for you to build a relationship that continues for years to come. The post How to Make Your New Members Feel Welcome appeared first on YourMembership.

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How to Land a Job in the Association Space

Moery Company

We receive many calls and questions from folks who are looking to break into the association marketplace for their career. I’ve got a few thoughts that might be helpful to you. Association leaders show up to be recognized, and these events are low cost. Go to ceoupdate.org.

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Recruiting Members Face-to-Face

Eric Lanke

As has become my habit, whenever I find myself going somewhere, I check our database to see if there are any members in the area and, if so, I try to reserve some time to go visit them. A non-member, a company similar to many that are already in the membership, was in the same general neighborhood and was willing to meet with me to discuss the possibility of becoming a member. Why, I wondered had he not yet decided to become a member?

Daily Buzz: Rethink Your Recruiting Process

Associations Now

Any new hire has to meet your organization’s expectations both professionally and culturally. To find the right person, you have to tweak the recruiting process. When it comes to recruiting new team members, it’s important to find people who fit your company culture.

Membership Hack: Recruitment Competition for Chapters

Associations Now

This year, to raise the stakes, NAHB announced extra cash and prize incentives. How to hack it? To be eligible to win, a builder member must be in good standing with an affiliated state or local building association.

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Well, if you want to elevate the success and business impact of your online community, trust us – there’s a module for that. Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary.

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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

SNMMI is a dedicated society that proudly represents 17,000 nuclear and molecular imaging professionals worldwide, working to facilitate the knowledge, tools, and resources necessary to strengthen and advance their meaningful careers in the field. However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise. Looking to the future.

How to Mitigate Revenue Losses

Associations Now

There are a number of steps associations experiencing revenue shortfalls can take to reduce the damage. One expert shares how to get started and why it’s important to know your sales history. Whether it’s failing to meet membership goals or advertising projections, it’s not so much if an association will experience a revenue loss, but when an association will experience a revenue loss. Without this data, you will be surprised, and that’s not a good place to be.

How to Get Useful Student Feedback on Online Courses

WBT Systems

Good feedback gives you the data you need to improve courses yourself and to make a case for hiring professional instructional designers to develop courses. You can also determine if your existing instructors and learning technology are up to par. By repeatedly asking for their perspective, you demonstrate your learner-centric mission: to deliver education that makes a difference in their lives and helps them achieve their career goals.

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How to Update Data Throughout the Member Journey

Membersuite

Learn different tactics to update member data during recruitment, on-boarding, engagement, and renewal Collecting and updating member data can help you deliver the membership value members expect, so why not do so throughout the member journey?

Five Onboarding Tips for New Members - Moery Company

Moery Company

Association partners are telling me onboarding, and following engagement is just as important as recruitment and retention tactics. Here are five quick tips to develop a successful onboarding program. Do you invite them to a meeting or a committee discussion on an important topic?

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How to Build an Association Board of Directors

GrowthZone

Membership pro, Frank Kenny, explains how to build a board of directors that is representative of your members (and why it’s important you do so). How many are men? How old are they? Choosing good board members is critical to your association’s success.

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., How are you segmenting your members? Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts. Are You Paying Attention to Your Members' Interactions?

7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. But it doesn’t have to be! Well, have no fear, I’ve got seven tips to help you learn how to track the right thing and understand your numbers.

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Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

That said, it’s important to think about boosting member engagement as the best way to set your recruitment strategy up for long-term success.¹. With an engaged member base, word about your association’s value will spread organically, supporting your greater recruitment efforts.

Member Q&A: Who Makes the Call?

Spark Consulting

Member-to-member (or member-to-prospect) communications can be very effective, IF you can persuade your members to actually make the calls. We’re often tempted to ask volunteers to call lapsed members – in fact, that can be a stated requirement of serving on a membership committee. The best place to start with a member-to-member contact campaign is welcoming new members. What caused him to join?

Association Brain Food Weekly: 11.9.18

Reid All About it

Flickr is going to a subscription model and many of those photos may be deleted unless Creative Commons works out a solution. Association project managers carry a heavy load, especially if they’re expected to juggle their regular job along with their project responsibilities.

Make Newbies Feel Welcome!

Association Success

How to give new members a golden first experience and learn from their feedback. Remember the first time you went to an association event and how that felt? Will it cost more to organize an onboarding program to your events now, or replace the member who won’t return because they had a negative first experience? Some suggestions to help engage newbies include: Offer new member receptions at in-person events.

Association Brain Food Weekly: 10.5.18

Reid All About it

Melissa Henley and Katie Burke at CMS Wire explain how to drive change without driving your colleagues crazy using techniques based on neuroscience. A few quick hits before we get to this week’s list of free webinars: Keep an eye out for these top 11 phishing email subject lines.

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Association Brain Food Weekly: 10.12.18

Reid All About it

In fact, any organization that wants to effectively use its data needs this person on their team: the analytics translator. WBT Systems explains how to motivate members to buy what you’re selling. She suggests ways you can learn how to speak like an industry insider.

Best Practices for Developing and Launching Member Councils – Part 1 - Moery Company

Moery Company

A common theme most associations wrestle with is the question of how increased engagement can lead to renewal and acquisition growth. The following illustrates why councils can be a significant strategic ‘play’ and, Part 2 will touch on how to launch with success.

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

But just because you have the ability to set your automation rules and then forget about them doesn’t mean this type of strategy will be the most effective. It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns.

Association Brain Food Weekly: 2.16.18

Reid All About it

At the 2016 ASAE Technology Conference, I ran into an old NAHB IT colleague of mine who told me about this new software they were using to streamline and automate dues and data collection from their 700+ local home building associations. You know what else is a pain to the IT team?

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How to Communicate a New Membership Model

Membership Marketing

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels. The renewal communications need to highlight the changes and benefits of the new mode.

The #1 Membership Development Mistake—and How to Avoid it

Association Success

Talking to potential members shouldn’t be a sales conversation. She assumed that because I initiated the call I was ready to sign up, so she immediately went into convincing mode. She tried to pressure me into joining without any understanding of my interests, needs, or motivation. To make matters worse, when I told her as much, she became defensive and argumentative. I had to hang up on her! And I’d bet that I’m not the only person that this has happened to.

Membership Hack: There’s No ‘I’ in Member

Associations Now

How to hack it? The Society for Vascular Ultrasound focuses intentionally on how it talks to members about benefits, products, services, and events. Examples: “You can take your career to the next level. You can expand your knowledge to perform better in your job.

Journalism Association Pushes for Member Safety and Support

Associations Now

In light of recent threats against news organizations, the Radio Television Digital News Association is fighting to protect its members and recruiting nontraditional members to act as allies in its “Fear Will Not Silence Facts” campaign.

3 Ways to Use Social Media to Grow Membership

SocialFish

There are thousands upon thousands of associations out there, but one thing all associations have in common: They all want to grow! If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes. Not sure how to grow your organization’s membership using social media? The great thing about Facebook advertising is how targeted you can get. a pricing sheet, a “Reasons to Join” sheet, and so forth).

Daily Buzz: Retaining Chapter Leaders

Associations Now

Here’s how you can empower your leaders to prevent turnover. It can be frustrating to recruit and train a chapter leader just to have them drop out or burn out a short time later. A vacation policy built for a new age: 40 days off to use as you choose [link].

Constraints + Creativity = Innovation

Eric Lanke

Essentially, it challenges undergraduate engineers to design and build a human-powered vehicle (typically a bicycle, but not always) that uses my industry's technology (i.e., They learn fluid power, and the mentors recruit them into positions in their companies.

Association 4.0 by Sherry Budziak and Kevin Ordonez

Eric Lanke

This book was handed to me at a recent WSAE event I attended -- handed to me not by the authors (who were also there) but by the WSAE staff executive, and with a specific request. Eric, you like to read. There is an app for everything from grocery shopping to picking stocks.

Membership Hack: Chapter Trivia

Associations Now

To spark some friendly competition and build buzz for its annual conference, the Association of Change Management Professionals quizzes members weekly on chapter trivia. How to hack it? Winners must be present at the opening general session to collect their prizes.

How to Start or Grow Your Online Career Center

Association Adviser

Starting or growing a career management site doesn’t have to be intimidating. However, many associations are hesitant to commit the needed resources and staff time to begin or enhance an online career center because doing so always seems to be a large undertaking.

Association Brain Food Weekly: 3.9.18

Reid All About it

The weekly list of free educational events and resources for the association community… As a history major, I’ve been waiting for virtual reality (VR) to shake up the way history is taught and it’s finally happening—or maybe it’s been happening and I just haven’t noticed.

Unpacking an Association’s Project Management Bag

Delcor

But now, heading down the trail, you’re confident, excited, and prepared to face whatever the wilderness brings your way. They know how to manage time and can show others how to do their tasks efficiently. They don’t have to be managers or directors.

3 Mistakes to Avoid During Member Onboarding

Associations Now

The author of Retention Point , a new book on how to establish lasting connections with members, identifies three common errors organizations make in the onboarding process. The book’s premise is that membership growth comes from a keen focus on member retention, not recruitment.

Daily Buzz: Reinventing the Membership Wheel

Associations Now

If you’re having a hard time with membership recruitment or retention, it’s time to seek a new strategy. Membership is at the heart of any association—it’s the key component that every decision should lead back to. Don’t be afraid to get personal or break from tradition.

Five Tips for Motivating Physician Learners

Web Courseworks Associations

As consultants and providers of learning technology to organizations that do CME (continuing medical education) and GME (graduate medical education), we’re often faced with this question: why is it so hard to get physicians to pay attention to (a given client’s) learning?

Daily Buzz: Cultivating a Young Professional Membership Base

Associations Now

Young professional members are the future of any organization—but recruiting and cultivating that membership base can be challenging when you don’t understand their needs. The result is marketing and recruiting tactics that stereotype—and then turn off—the targeted group.