2018 Library Marketing Member Experience 
Reid All About it
DECEMBER 7, 2018
Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.
Higher Logic
OCTOBER 30, 2018
If you allow me to brag a little, here’s what TechZen has seen over the last year: Over 3,500 active members worldwide. In general, we’re seeing an increase in discussions and library items, with new discussion threads and replies increasing every quarter. Megan Lueders, Chief Marketing Officer, Zenoss. Check it out!
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Higher Logic
AUGUST 13, 2019
Before community, Ginny and her colleagues heard from many members that they felt alone on an island and weren’t sure where to go for help or find resources. Now that they have a community, members can navigate the website much more quickly, finding resources they need in the library or advice from members in the discussions.
Reid All About it
NOVEMBER 9, 2018
– Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Even the most extensive course library isn’t enough to meet learners on their terms in today’s fluid, fast-paced business environment. How the Member Experience Shapes the Association Space.
Reid All About it
NOVEMBER 2, 2018
Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Recharge your Member Experience. Host: American Marketing Association.
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