Forj

DECEMBER 29, 2017

Here it is: Our 2018 eLearning predictions set in terms of Gartner’s hype cycle. We use our knowledge of practical use cases to put the media and marketing hype in perspective. What should bother us is the possibility of lower educational value being associated with the flood of cheap CE “products” into the market.

elearning predictions 150

elearning predictions Mooc LMS Price 150

Higher Logic

JANUARY 6, 2018

Sure, there are plenty of other marketing platforms to choose from and lots of other ways to generate sales for your products or services. This is why 2018 will be a big year for businesses advertising on Facebook. Your time if you are crazy enough to spend the time required to really become an expert at Facebook marketing.

Social Media 201

Social Media Revenue Course Tools 201

Membership Marketing

JULY 13, 2018

The tenth anniversary edition of MGI’s Membership Marketing Benchmarking Report is now available to download. The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant.

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Report Marketing Recruiting Recruitment 60

GrowthZone

DECEMBER 26, 2017

SDR/BDR Skills for 2018. We’re about to turn the corner into 2018. I wanted to reach out to you because based on my research on LinkedIn, it seems like you are heading any marketing initiatives and focused on the overall growth strategy for Dunder Mifflin. Video prospecting. Highly customized outreach. Active listening.

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Video Team Examples Review 218

Higher Logic

NOVEMBER 13, 2018

Kim’s key takeaway: Now, as Baby Boomers are aging, messaging has changed as marketers adapt from the values of Traditionalists, to express new values like being young at heart, and idealism. What did you learn from the Super Forum 2018 keynote sessions? Generation X. Share your thoughts with us!

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millennials Austin Texas Examples 241

Associations Now

DECEMBER 18, 2018

Here are some of our favorites from 2018. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks. Finally, remember, when it comes to member personalization, you don’t always need the latest and greatest marketing automation software or AI-powered tool to resonate in one-off ways.

Tips 103

Tips Handbook Recruiting Recruitment 103

Nimble AMS

OCTOBER 23, 2018

Here are a few key takeaways from my experience at Dreamforce 2018: Customer 360: This was the big product announcement at Dreamforce. Customer 360 is a new cross-cloud technology initiative from Salesforce that makes their B2C Marketing, Commerce, and Service products work better together. Explore Nimble AMS.

Software 68

Software Tools System Member Experience 68

Membership Marketing

OCTOBER 2, 2018

These are some of the questions that Marketing General Incorporated (MGI) asked association professionals, in conjunction with our client the National Business Aviation Association (NBAA), for the 2018 Association Innovation Benchmarking Report. How do associations define innovation? And how do they go about innovating?

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Innovation Report Review Survey 67

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This payment method has expanded over the years.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Eric Lanke

DECEMBER 31, 2018

As we end another year, here's a look back at the five posts on this blog that received the most page views in 2018. A sales discussion is an opportunity to sell something, of course, but it is also an opportunity for crucial market research and education.

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Guidelines Course Team System 100

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. This situation is ideal for those being marketed to.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Do your low vanity metrics mean marketing automation isn’t working for you?

Marketing 149

Marketing Email Marketing Content Software 149

Membership Marketing

JANUARY 17, 2018

We have just launched the questionnaire for the 2018 Membership Marketing Benchmarking Survey and I want to invite you participate in the research. You can review some of these findings from the Membership Marketing Benchmarking Report in this post. Please use the link provided in the email to respond.

Marketing 40

Marketing Survey Review Course 40

GrowthZone

AUGUST 14, 2018

Entries were received from an array of organizations and the winners were selected by a distinguished panel, including Membership Expert, Mary Byers, AMS expert, Ashwin Tutak, and GrowthZone Senior VP of Marketing, John Cook. The post 2018 Building Associations Momentum Award Winners appeared first on GrowthZone.

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Charlotte CA Pennsylvania Innovation 74

Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. What do you want to achieve with your strategy?

Social Media 64

Social Media Strategy Marketing Content 64

WBT Systems

MAY 10, 2018

Learn from successful corporate market strategies! Wednesday, May 23, 2018 – from 1-2pm ET. Develop effective pricing and marketing strategies. The post How to Scale Online Learning: B2B Market Strategies for Assocations appeared first on WBT Systems. How can your organization expand online learning reach?

Strategy 150

Strategy Marketing How To LMS 150

Spark Consulting

MARCH 29, 2022

10 Tips for Creating an Effective Marketing Piece (2013). Explaining Marketing to a Kid (2014). Membership 101: Exit Surveys (2018). Membership 101: Effective Renewal Cycles (2018). Getting the Most Out of Your Consulting Partnerships (2013). Five Ways NOT to Brainstorm (2014). Why Is Membership the Only Relationship?

Tips 195

Tips Survey Marketing Technology 195

Delcor

OCTOBER 22, 2018

Don’t Get Ambushed by Cyber Security Attacks Monday, October 29, 2018 | 11:00 AM – 12:00 PM | Room: Independence FG | Content Leader: William Tanenbaum, Shareholder and Practice Co-chair, Polsinelli. Here’s our list of can’t-miss sessions and additional resources. Cybersecurity for Associations. A@W Cybersecurity Sessions. A@W Data Sessions.

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Resources Analysis Cost Content 67

Associations Now

APRIL 23, 2020

Email marketing is an increasingly important slice of the marketing pie. And it’s not just for your external audiences: At a time of scattered workforces and remote collaboration, internal “marketing” is a critical way to keep colleagues connected and aligned. “As Keep an eye on open rates.

Email Marketing 125

Email Marketing Strategy Marketing Communications 125

Aptify

APRIL 4, 2018

Time for you to get a focused look at how Community Brands is leveling the playing field between for-profits and purpose-driven organizations, and investing in underserved markets and technologies. The post Xperience 2018: What to expect. See you in Orlando! This post first appeared on #Onward the YourMembership blog.

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Innovation Florida Technology millennials 56

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

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Newsletter Maine Content Examples 189

Association Adviser

DECEMBER 29, 2017

In a world where Amazon is buying everything from grocery stores to online gaming networks just for the ability to market Prime memberships, could hotels be next in an attempt to access loyalty members ? The post 3 Dramatic Changes that Could Hit Event Industry in 2018 by JT Long first appeared on AssociationAdviser.com.

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Industry California Project Content 60

Associations Now

FEBRUARY 25, 2020

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

Team 71

Team Marketing California Survey 71

Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? If not, it is difficult to write a marketing strategy based on them.

Strategy 100

Strategy Marketing Analysis Social Media 100

Association Adviser

APRIL 19, 2018

The 2018 Association Communications Benchmarking Survey will provide this type of data. A few benefits of association professionals like you taking the survey include: Early access to customizable reports (June 2018). Help us raise the tide for all association communicators and take the 2018 Benchmarking Survey.

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Survey Communications Maine Report 60

Association Adviser

DECEMBER 11, 2018

Here are the top 10 individual communication channels from our 2018 survey: There’s not much change in the top five from 2017’s list. The post The Top 10 Individual Communication Channels for Associations in 2018 appeared first on Association Adviser. However, our survey finds plenty of commonalities among our respondents.

Communications 65

Communications Social Media Newsletter Survey 65

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The The post Daily Buzz: LinkedIn Marketing 101 appeared first on Associations Now. Who are these people?

Marketing 81

Marketing Analysis Social Media Report 81

Associations Now

AUGUST 3, 2018

How the Romance Writers of America capitalizes on content marketing strategy to create a flourishing industry. Looking for content marketing inspiration? RWA has helped to create a booming billion-dollar business—one whose books represent 34 percent of all fiction sales—all due to the organization’s smart marketing.

Tips 102

Tips Marketing California America 102

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 98

Content Marketing Report Tools 98

Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Lack of Innovation – In the 2018 Association Innovation Benchmarking Report only 26 percent of associations reported that they were “very” or “extremely” innovative.

Marketing 81

Marketing Analysis Innovation Report 81

SBI

JANUARY 2, 2019

To celebrate the beginning of a new year, we’re reflecting on what we accomplished in 2018. What a year 2018 was for SBI! Particularly, 2018 was a strong year for continued education at SBI. We are most proud of Shantaé Young, who completed her master’s degree in marketing. Cheers to that! Giving Back.

Seattle 45

Seattle Indianapolis Indiana Illinois 45

HighRoad Solution

JUNE 18, 2018

HighRoad is pleased to announce our participation at.orgSource’s round table event on June 20, 2018. HighRoad’s very own Senior Digital Advisor, Aimee Pagano, will be leading the round table discussion, Using Marketing Automation to Drive Customer Motivation.

Marketing 60

Marketing Recruiting Recruitment Strategy 60

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Associations Now

JULY 15, 2019

million campaigns sent in 2018, found that nonprofits have the largest open rates of any field surveyed, at 20.39 In comments to MediaPost , Campaign Monitor Chief Marketing Officer Shane Phair emphasized, though, that trying to find the “perfect” time to send a message was more complicated than the numbers hint at.

Marketing 102

Marketing Report Survey Industry 102

Higher Logic

MAY 30, 2018

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

Marketing 114

Marketing eBook System Content 114

Higher Logic

OCTOBER 9, 2018

For Super Forum 2018, we’re riffing on our familiar motto All Together to bring you all three: Communicate I Collaborate I Elevate. This is the biggest gathering of HL users, as well as a huge industry event for all things community and marketing automation. Networking Galore. That means our conference content is no exception.

Communications 48

Communications Conference Content Products 48

Delcor

NOVEMBER 26, 2018

ASAE’s 2018 Technology Conference & Expo ( #asaetech18 ) is packed with sessions led by industry experts that will provide valuable information about current technology trends that you can take back and put into action in your own association. Marketing & Content Management. Marketing & Content Management.

Technology 51

Technology Conference Project Analysis 51