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Top Tips From 2018 Membership Hacks

Associations Now

In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. Here are some of our favorites from 2018. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks.

Tips 103
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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

[Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Publish an event blog or newsletter. Being notified with relevant, timely information in the form of a mobile-friendly blog or newsletter can help drive engagement and build stronger connections for future conferences and events.

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Increasing Readership Engagement: eNewsletter Briefings

Association Adviser

With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine. According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules.

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12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. As the agency’s newsletter began to take off, Carney had the idea to connect their fans in a community. Example 8: The Daily Carnage Community. Example 11: Mr. Money Mustache Community.

Examples 156
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Millennial member engagement. Soft skills.

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Doing Personalization Right

Association Success

How, then, should technologically-supported personalization play out through member engagement? Why should we not, for example, request that our members give us more details about themselves, what they want, and what they need? And why should we not, with this information, work to use this data to create value?

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Three Ideas to Perk Up Your Internal Communications Strategy

Associations Now

A lot of thought is often put into external communications, such as marketing materials and member engagement. The employee newsletter of yore may be a fully digital product rather than one that’s printed out and left on desks. As Workforce.com reports, a 2018 study from Arthur J. So why bother with an elaborate strategy?