Higher Logic

AUGUST 2, 2018

This is key to providing an excellent member experience. Marketing automation allows you to send your members content that is highly relevant to them and their situations. You can provide your audience with more relevant content, both attracting new members and engaging current members, all of which boosts overall ROI.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Reid All About it

DECEMBER 7, 2018

Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Hear the 2018 award winners detail the process of carrying out their project, challenges and successes, and what made them decide to submit for the Gold Circle Award. Payroll for Nonprofits & Libraries: 2018 Law Changes that Affect You.

Washington 186

Washington DC Library Tips 186

Associations Now

OCTOBER 1, 2018

Sure, the meeting might have garnered great ticket sales—but if guests didn’t find the event to be worth the price, they might not be keen to purchase a ticket for future meetings. I consider "customized member experience" as the holy grail of association management. Engage or Bust. Let that sink in.

Analysis 71

Analysis Price Member Experience Revenue 71

Higher Logic

OCTOBER 30, 2018

One of our primary requirements beyond features, functions, and price was having a partner who was committed to our success beyond the sale and initial implementation. How can we address those needs above and beyond expectations while also implementing other ways to continually improve member experience? Check it out!

Case Study 120

Case Study Austin Products Library 120

Delcor

DECEMBER 18, 2018

It’s clear from reading the Harvey Nash/KPMG CIO Survey 2018 that CIOs all over the world are facing the same technology challenges as association CIOs. The CIO Survey 2018 report is based on responses from nearly 4,000 IT leaders on issues like board priorities, technology strategy, and the role of the CIO. KG, Germany.

Survey 69

Survey Revenue Technology Strategy 69

Higher Logic

NOVEMBER 29, 2018

According to the organization: “We offer tickets at different prices to allow participants to support Burning Man at the price level which is most appropriate for them. Each member has something unique to offer. In terms of finances, we don't always have the flexibility to change or lower our membership fees or product pricing.

San Francisco 267

San Francisco Price Guidelines Examples 267

Membership Marketing

DECEMBER 4, 2018

Remember it's not about what you like or respond to - it's about your members. Make members’ experience personal. The more we know about prospects and members (needs, wants, behaviors, actions), the more effectively we can acquire, engage, and retain them. Lowering the price (i.e., Always test, never assume.

Marketing 45

Marketing Social Media Newsletter Survey 45