December Update — A Year in Review (2018)

Wild Apricot

Take a look at our December update for a round up of everything that happened in 2018, an introduction to location mapping, and info on some product updates. newsletter december-update update 2018 december

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Nonprofit Newsletter vs. Nonprofit Blog: Which Will Bring More Success

Wild Apricot

Here's a full look at the pros and cons of publishing a nonprofit newsletter versus a blogs to help you figure out the best content marketing strategy for your nonprofit. blog newsletter

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How to Write a Newsletter Your Members Will Actually Want to Read

Wild Apricot

Does your digital newsletter have low engagement? Here's how to write a newsletter your members actually want to read

October Update: Don't Miss Our Free Membership Growth Online Summit 2018

Wild Apricot

newsletter update october growth-summit location-mapping app-for-membersIn our October update we look at the new member app on Android, member location mapping, and some support FAQs.

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September Update: The Only Taxes You Will Be Excited to See

Wild Apricot

For the September 2018 newsletter, we share updates on online store taxes, upcoming events, and our recent blog posts. september newsletter update

Top Tips From 2018 Membership Hacks

Associations Now

Here are some of our favorites from 2018. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks. The post Top Tips From 2018 Membership Hacks appeared first on Associations Now

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The Top 10 Individual Communication Channels for Associations in 2018

Association Adviser

Here are the top 10 individual communication channels from our 2018 survey: There’s not much change in the top five from 2017’s list. Three channels are new to the top 10 this year: printed member newsletters, printed show guides and private online communities.

Daily Buzz: Whittle Down Your Email Newsletters

Associations Now

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week? — Future Value (@FVCTweets) August 10, 2018.

6 “Non-Obvious” Online Learning Trends for 2018

WBT Systems

We’re bringing six of them to your attention because we think they’re also non-obvious online learning trends for 2018. You can find all 15 trends Bhargava identified in his new book, Non-Obvious 2018 Edition: How to Predict Trends and Win the Future. #1: Curating information for your members—in the form of personalized newsletters or website content recommendations—also serves as a content marketing tactic for your online learning programs. “If

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November Update: Get the Dream Nonprofit Career You Deserve

Wild Apricot

In our November newsletter, you'll find information on our free careers webinar, details of new releases, and our Member App Mini Course to help you get started using the mobile app. spotlight releases Mobile-App november newsletter update

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Naming Your Association’s Newsletter: 4 Questions to Ask Yourself


When it comes to newsletters, sometimes the name is just as important as the content inside. Now we’ll be the first to admit, naming can be tricky, so to help you out, here are four questions to ask yourself when embarking on the newsletter naming journey: association management membership management Small Staff Chatter marketingYou want it to be fun, catchy, memorable - something your members will want to open and read through.

Association Brain Food Weekly: 12.14.18

Reid All About it

14 best content marketing newsletters for 2019. The weekly list of free educational events and resources for the association community… It’s the most wonderful time of the year… (sing it with me). Some of us get to take time off during the holidays.

August Update: Keeping Your Wild Apricot Account Secure

Wild Apricot

security Online-Store august-2018 newsletterOur round up for August includes information on how we keep your data secure, some new online store features, and a blog post packed with fundraising ideas.

Would You Join Your Association? - Moery Company

Moery Company

So, today is a fantastic time to give yourself some margin and: Review your website and evaluate your e-newsletter, the content for your annual meeting, and the board of directors meeting agenda (would you show up for that?). IStock_Credit:anyaberkut.

Failure to Adapt - Moery Company

Moery Company

For example, to garner greater newsletter engagement, we assess modifications. IStock_Credit:marekuliasz. One of the most significant concerns I have for my company and the association community is the ability to be nimble and adaptive to evolving business trends and technology.

Balancing Traditional and Trending Member Communications

Association Adviser

Joining the top 10 were the print newsletter and print conference guide. Finding balance can be a tricky endeavor. Too much (or too little) of any given thing on one side tips the scales and creates an uneven approach.

3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

For instance, is having your newsletter tracking in your AMS a requirement? If so, you'll want an AMS that provides robust newsletter functionality or has a comprehensive integration with a robust newsletter tool.”. Purchasing new technology is a big undertaking.

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., Example 1: Newsletters. The days are gone where we could shove every piece of content into a growing newsletter and expect your audience to read it. 2018 Membership Marketing Benchmarking Report.

Why Associations Should be in the Podcasting Game - Moery Company

Moery Company

I compare podcasts to what the e-newsletter was like to businesses some 15 to 20 years ago. It’s no secret I’m a HUGE fan of the podcast. I’ve been hosting my own – the Association Playbook for more than 2 years now and recently launched a service for organizations to launch their own.

Bright Idea: Less is more

Aaron Wolowiec

Recognizing the dying state of newsletters, the American Association of PAs downsized to a single e-newsletter to deliver news while better engaging its members

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Maybe some of your members don’t have much time to stay engaged; a podcast newsletter to listen to on the way to work is the perfect solution. Announce the session on your (print and/or audio) newsletter a week or two in advance.

3 Creative Ways Associations and Nonprofits Can Use Volunteer Management Tools

Higher Logic

Then, find creative ways to recognize contest winners through your member newsletter, via your community homepage, or by publishing a congratulatory blog post. Associations and nonprofits are always trying to make more of an impact with less – less money, less staff, less resources.

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4 Professional Services that Save Associations Time and Money

Higher Logic

Additionally, community managers create and distribute newsletters, moderate community activity, and generate reports about member engagement. There’s never enough time in the day, especially for association professionals.

Boosting Membership Retention from the Start: Your Members’ First 3 Months

Spark Consulting

Prepare to welcome your new members in your next newsletter. Keep a running list of all your new members (particularly as they fall between newsletters) and make SURE you don’t forget anyone. Editorial note: the following is a guest blog from Callie Walker of MemberClicks. Does membership retention really begin the second a member joins your association? It should! The better you onboard, the more likely your members are to renew.

The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

A post-event survey asking which sessions they actually found valuable could tell you which speakers this audience found the most engaging and which content deserves further space in your magazine, newsletter, webinar schedule or future event lineup.

Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

MSCPA’s daily digests and weekly community e-newsletter are popular with both lurkers and active contributors. All 11,000 members receive the weekly e-newsletter, where MSCPA sells advertising space.

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Share relevant news from your industry, either from industry publications, popular media outlets, or your own blog in a newsletter. When it comes to recruitment for your association, you have to walk a thin line.

Do Your Members Love or Hate Your Emails? (4 Tips for Getting Their Feedback)

Higher Logic

Bon Appetit put a casual, simple request paired with a real email address into their newsletters. HubSpot includes this emoji scale at the bottom of their newsletters.

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Association Basics: How to Write a “Year in Review” Newsletter


With 2018 around the corner, it’s important for your association to show what was accomplished in 2017. One of the easiest ways to do that is to write a newsletter to recap your association’s year. This newsletter should cover the big highlights of 2017 as well as include your association’s updates for 2018. We think that this little newsletter can have a big impact.

Increasing Readership Engagement: eNewsletter Briefings

Association Adviser

According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules. In our fast-paced, digital world, our attention spans are waning.

Interview with an Expert: Emilio Arocho, Director of Technology and Digital Strategy at FDLI

Blue Sky eLearn

Maybe you want to try running an entirely virtual event for the first time, or maybe you want to A/B test a bold change to your member newsletter. Emilio Arocho is a Washington, DC professional with over a decade of experience empowering nonprofit organizations by allocating their modest resources towards mission-focused digital transformation strategies.

5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

They got rid of their Friday newsletters, instead sending emails at a time that better served their members. Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. Because it’s the main way we receive valuable communications. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?"

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17 Essential Email Design Tips + Inspiration for the Non-Designer

Higher Logic

Data from our 2018 State of Marketing Automation: Association Benchmark Report indicates that email marketing/marketing automation is still one of the most highly used, cost-effective, simple ways for associations to drive revenue and engage members and prospects.

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Building Personas: Defining Your Audience

Higher Logic

Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Creating personas is a valuable practice for many departments across organizations. From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers.

When Decisions Get Made

Eric Lanke

I stopped reading their newsletters and stopped signing up for their webinars. Amanda Kaiser at her Smooth the Path blog gave me a good reminder this week about association membership dues notices.

Did You Know? Associations Plan to Innovate Membership (Again) in 2018

Association Adviser

Last month, we asked readers in what area they plan to make the most innovative changes in 2018. The unconventional format and contestants of the pageant bring more attention to the issues surrounding skilled nursing care than any blog post, newsletter or speech could.

Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Newsletters. E-Newsletter.

4 Email Marketing Tips Worth Embracing

Associations Now

The rise of email hasn’t just been a shot in the arm for marketing tactics like the ever-present drip campaign , but it’s also been a big win for editorial newsletters that are often driven by individual voices.

Does Your Member Communication Tell Your Association’s Story Well?

Association Adviser

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Everyone loves a good story.

How Technology Partners Help Associations Comply with GDPR

WBT Systems

GDPR—the European Union’s General Data Protection Regulation—went into effect on May 25, 2018. An EU citizen with a Gmail address who signs up for a newsletter or downloads a PDF. The people who use your LMS or subscribe to a newsletter have voluntarily entered a mutually beneficial relationship with you, that’s true, but relationships change. Time’s up! Since the EU approved GDPR on April 14, 2016, association technology firms have had lots of time to prepare for GDPR.