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December Update — A Year in Review (2018)
Wild Apricot
DECEMBER 21, 2018
Take a look at our December update for a round up of everything that happened in 2018, an introduction to location mapping, and info on some product updates.
6 “Non-Obvious” Online Learning Trends for 2018
WBT Systems
JANUARY 9, 2018
We’re bringing six of them to your attention because we think they’re also non-obvious online learning trends for 2018. You can find all 15 trends Bhargava identified in his new book, Non-Obvious 2018 Edition: How to Predict Trends and Win the Future. #1: 1: Light-Speed Learning.
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Top Tips From 2018 Membership Hacks
Associations Now
DECEMBER 18, 2018
Here are some of our favorites from 2018. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks. The post Top Tips From 2018 Membership Hacks appeared first on Associations Now. If there’s one thing true in life, it’s that time flies.
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September Update: The Only Taxes You Will Be Excited to See
Wild Apricot
SEPTEMBER 28, 2018
For the September 2018 newsletter, we share updates on online store taxes, upcoming events, and our recent blog posts.
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231 Daily Buzz: Whittle Down Your Email Newsletters
Associations Now
AUGUST 10, 2018
What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week? WSJ is taking steps to innovate how audiences interact with newsletters, starting with whittling them down.
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The Top 10 Individual Communication Channels for Associations in 2018
Association Adviser
DECEMBER 11, 2018
Here are the top 10 individual communication channels from our 2018 survey: There’s not much change in the top five from 2017’s list. Three channels are new to the top 10 this year: printed member newsletters, printed show guides and private online communities. However, our survey finds plenty of commonalities among our respondents.
Why You Should be Segmenting Your Members by Data, Rather than Type
Higher Logic
DECEMBER 6, 2018
In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., Example 1: Newsletters. The days are gone where we could shove every piece of content into a growing newsletter and expect your audience to read it. 2018 Membership Marketing Benchmarking Report. 32% – Demographic-based. Did you know….
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Did You Know? Associations Plan to Innovate Membership (Again) in 2018
Association Adviser
JANUARY 30, 2018
Last month, we asked readers in what area they plan to make the most innovative changes in 2018. The unconventional format and contestants of the pageant bring more attention to the issues surrounding skilled nursing care than any blog post, newsletter or speech could. Finally, what about innovating the member onboarding process?
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Did You Know? Associations Plan to Innovate Membership (Again) in 2018
Association Adviser
JANUARY 30, 2018
Last month, we asked readers in what area they plan to make the most innovative changes in 2018. The unconventional format and contestants of the pageant bring more attention to the issues surrounding skilled nursing care than any blog post, newsletter or speech could. Finally, what about innovating the member onboarding process?
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October Update: Don't Miss Our Free Membership Growth Online Summit 2018
Wild Apricot
OCTOBER 30, 2018
In our October update we look at the new member app on Android, member location mapping, and some support FAQs.
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8 Practical Ways to Boost Engagement with Mobile Event Apps
Higher Logic
APRIL 25, 2019
Publish an event blog or newsletter. Being notified with relevant, timely information in the form of a mobile-friendly blog or newsletter can help drive engagement and build stronger connections for future conferences and events. Communicate, Collaborate, Elevate: 3 Big Reasons Why You Should Attend Super Forum 2018.
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Award winning: Ungated, CAI publications recognized for excellence
Ungrated
JULY 24, 2023
The resources, best practices, and solutions that get published on our blogs, newsletters, magazine, books, and digital channels showcase that commitment. Since relaunching in 2018, CAI’s Ungated blog has focused on covering news, tips, and trends important to community associations.
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Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?
Association Adviser
AUGUST 20, 2018
The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Member magazines and email newsletters round out the top three for the third year in a row as well. This year, we attempted to understand why.
12 Examples of Thriving Communities for Online Community Builders to Learn From
Higher Logic
DECEMBER 2, 2019
Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. As the agency’s newsletter began to take off, Carney had the idea to connect their fans in a community. Example 8: The Daily Carnage Community. Example 11: Mr. Money Mustache Community.
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Increasing Readership Engagement: eNewsletter Briefings
Association Adviser
NOVEMBER 29, 2018
According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules. For instance, your association can introduce a special highlights newsletter that showcases the most-read article briefings of the month or year.
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Starring….Your Association Publications
Association Adviser
OCTOBER 23, 2018
Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Early Bird – October 1 to December 31, 2018: Member: $125. Newsletters.
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Winning resources: CAI recognized for excellence in association media and publishing
Ungrated
JUNE 23, 2021
Part of that mission includes publishing amazing resources, best practices, and solutions through our blogs, newsletters, magazine, and digital channels. The popular bimonthly newsletter, Community Manager , accepted a bronze award in best newsletter redesign (2019-2020). We believe our content is king.
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Help Millennials Get Jobs: Offer Online Learning & Career Resources
WBT Systems
JULY 31, 2018
According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. A targeted newsletter and streaming video series helps them build rapport with prospects. Student loan debt isn’t their only problem, credit card debt is a huge burden too.
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Your Conference Needs a Hub To Entice Customers and Prospects
Velvet Chainsaw
OCTOBER 12, 2018
Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base. According to Content Marketing Institute’s 2018 B2B Trends Report , blogs are used by 79% of all respondents as one of the top formats to distribute content. The millennial piped in “who reads blogs anymore?”.
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Email Tactics to Win Back Lapsed Members
Associations Now
FEBRUARY 19, 2019
Despite its potential power as a marketing tool, only about half of associations (49 percent) in the 2018 Marketing General Membership Marketing Benchmarking Report [PDF] said they used automated emails to engage members. Together, the campaigns brought back almost 800 lapsed members and garnered more than $64,000 in dues revenue.
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Waning Donor Numbers Could Prove a “Huge” Problem for Organizations
Associations Now
MARCH 13, 2019
Despite more dollars raised, a new report shows fewer people gave in 2018. A new report from the Fundraising Effectiveness Project indicates that despite more total dollars given in 2018, danger could lie ahead. Unfortunately, the FEP 2018 Fourth Quarter Report shows that while the total money raised was up by 1.6
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Why email success starts with a clean subscriber list
Association Success
OCTOBER 28, 2020
The GDPR became enforceable on May 25, 2018 to enhance the protection of personal data of citizens of the EU. We provide a platform that generates customized newsletters that are tailored to provide relevant information to your specific audience. Need help getting started? Give rasa.io This blog was originally published by rasa.io.
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Print is Alive and Kicking
Association Adviser
NOVEMBER 29, 2018
According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. Newsletter. Source: 2018 Association Adviser Communications Benchmarking Survey. Show guide. About The Author.
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The ‘Duck, Duck, Goose’ Aspect of Association Communications
Association Adviser
JANUARY 25, 2019
1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. Information overload/communication clutter” resurfaced as the top communication challenge faced by associations in 2018, after temporarily being eclipsed by “inability to communicate member benefits effectively” in 2017. MHI Newswire.
Daily Buzz: Microsoft Outlook Gets Verified
Associations Now
OCTOBER 9, 2018
Organizations have to opt in to get the verified icon, but once obtained, it can validate you and your content, as well as give consumers better access to contact information, newsletter subscriptions, and more. — Harvard Biz Review (@HarvardBiz) October 9, 2018. The feature won’t officially be rolled out for a couple of months.
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58 17 Essential Email Design Tips + Inspiration for the Non-Designer
Higher Logic
OCTOBER 24, 2018
Data from our 2018 State of Marketing Automation: Association Benchmark Report indicates that email marketing/marketing automation is still one of the most highly used, cost-effective, simple ways for associations to drive revenue and engage members and prospects. Email Marketing is Not Dead: Design and Automate Accordingly.
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Doing Personalization Right
Association Success
FEBRUARY 20, 2018
For example, when creating a newsletter, can we not use machine learning to build a version of the newsletter for each individual depending on his/her interests and requirements? Why should we not, for example, request that our members give us more details about themselves, what they want, and what they need?
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Three Ideas to Perk Up Your Internal Communications Strategy
Associations Now
MAY 10, 2019
The employee newsletter of yore may be a fully digital product rather than one that’s printed out and left on desks. As Workforce.com reports, a 2018 study from Arthur J. And while the two communication types aren’t the same, they do have some commonalities. When it comes to internal comms, strategies, of course, vary greatly.
Association Brain Food Weekly: 11.3.17
Reid All About it
NOVEMBER 3, 2017
And I especially love it when others do it for me—those are the newsletters I value most. Hmm, a personalized curated newsletter might be one thing to turn passively loyal members and customers into actively loyal ones. What’s the best way to finish the year strong so you can begin 2018 even stronger? Tue 11/7 at 2 p.m.
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Association Staff Stretched to the Limit? How to Get More for Your Association Without Breaking Your Team
Association Adviser
MARCH 22, 2019
Slightly more than half of respondents to the 2018 Association Communications Benchmarking Survey reported feeling understaffed. Sure, you can put together a design for your monthly e-newsletter, but will it be done as effectively as one by a design professional? Changing technology can lead to the need for different skill sets.
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8 things your association’s online career center should do
Aptify
AUGUST 16, 2019
In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. . It might just become one of the most viewed/clicked-upon sections of your newsletter. . Here’s how. .
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69 Why Association Leaders Need to Be Tech Leaders
Associations Now
DECEMBER 9, 2018
Neither are whiz-bang tech solutions in the sense that a new technology is being invented or that a new revenue stream is being devised; but neither are they solutions that are tried-and-true standards of websites, databases, and newsletters.
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A race to connect: How 1 association energized its community with a virtual 5K
Association Success
APRIL 6, 2020
The WQA communicates their virtual events through their convention website, digital newsletter and social media, along with special communication and outreach to sponsors and those registered for the cancelled onsite convention. Our Leadership Conference was cancelled in 2018 due to Hurricane Florence.
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How Technology Partners Help Associations Comply with GDPR
WBT Systems
JUNE 5, 2018
GDPR—the European Union’s General Data Protection Regulation—went into effect on May 25, 2018. An EU citizen with a Gmail address who signs up for a newsletter or downloads a PDF. Since the EU approved GDPR on April 14, 2016, association technology firms have had lots of time to prepare for GDPR. Our people want us to use their data.
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Did You Know? Associations Plan to Rake in More Revenue from Continuing Education
Association Adviser
APRIL 26, 2018
Allowing ads in your association’s member magazine, annual directory, daily newsletter or annual conference app gives your sponsors and supplier members additional access to an audience they covet – the smart, influential decision-makers who make up your membership. We’re almost halfway through 2018.
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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members
Higher Logic
JANUARY 31, 2019
In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. So, don’t rely on clunky email newsletters and unworkable CMS systems – that’s not what they’re expecting from an association who wants their membership.
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184 Build a Strong Foundation for Your Communications with an Editorial Content Plan
Association Adviser
JANUARY 24, 2019
According to the 2018 Association Communications Benchmarking Report , associations know that having a communications strategy is important, but they also say that creating a comprehensive plan that meets their members’ needs can be a challenge. This holds particularly true for your association’s print and digital communications.
9 things your association’s online career center should do
Aptify
AUGUST 16, 2019
In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. . It might just become one of the most viewed/clicked-upon sections of your newsletter. . Here’s how. .
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What Is An Online Community?
MemberClicks
MARCH 1, 2023
This has become an increasing concern for many organizations given the data hacks on social platforms, like the 2018 hack of Facebook data where nearly 50 million users’ personal information was exposed. These may include your organization’s website, social media channels, digital newsletter, mobile app, and in-person or virtual events.
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Key Tips for Ensuring Your Association’s Digital Marketing Efforts Are Compliant
Arc 3 Communications
JULY 21, 2021
From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. In 2018, the California Consumer Privacy Act (CCPA) was passed that “gives consumers more control over the personal information that businesses collect about them.”
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Digital Privacy Compliance for Nonprofits: The Big 3 Laws
Achieve
MARCH 4, 2022
This hinges on the idea of “permission,” which takes two forms: Express permission - A donor gives you their email address specifically to receive communications from you, like signing up for your newsletter. Regulation #2: The GDPR The European Union’s General Data Protection Regulations (GDPR) was implemented in 2018.
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Employer-Paid Membership Dues: Tips to Help Your Members Out
MemberClicks
OCTOBER 4, 2022
The LinkedIn Workplace Learning Report from 2018 found that 93% of employees would stay at their company longer if they felt their employer was invested in their career development. Having employers pay membership dues can be blog topics, webinar programs, topics in newsletters or even on social media. You can pick one or use both.
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52 Association Brain Food Weekly: 12.8.17
Reid All About it
DECEMBER 8, 2017
A recent Leading Learning newsletter from Tagoras led me to this post about building a new business model by “wandering with purpose” and experimenting until an answer presents itself. GDPR stands for EU’s General Data Privacy Regulation which takes effect in May 2018.
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Beyond membership dues: 3 ways to boost your association’s revenue
Aptify
JULY 24, 2019
Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. It might just become one of the most viewed/clicked-upon sections of your newsletter. Deliver the offline learning experience online.
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