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Daily Buzz: 2019 Renewal Strategies

Associations Now

Membership renewals are one of the biggest roadblocks to an association’s growth. So, as 2018 turns to 2019, it’s time to re-evaluate how to increase next year’s renewal rate—and attract new members in the process. What will the digital workplace look like in 2019? Also: why people flake on meetings. CMSWire investigates.

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Interesting Trends in Association Industry Survey Results

GrowthZone

GrowthZone recently released the 2021 Association Industry Survey results. This year’s report contains specific data on association value proposition recognition, COVID’s impact on organizations’ operating status, 2021 revenue trends predictions, and more. It’s that time of year! The shift to virtual events. #1 1 job challenge.

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Making Virtual Exhibiting and Sponsorship Worthwhile

Smooth The Path

10 years ago, the answer was probably yes, but by 2019, even before the pandemic, expo traffic and interest were waning, making the ROI calculation even less attractive. Because of these high costs and the transactional nature, exhibitors and sponsors can’t help but focus on the ROI on every event.

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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

.orgSource

A 2019 Harvard Business Review article highlighted 20 well-known companies that have transformed their mission and purpose over the last decade. Taking the time to analyze whether your values statement matches the behavior you want to promote aligns the organization for success. Values create community.

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Daily Buzz: Avoid These Two Common Social Media Mistakes

Associations Now

Help New Members Find Association Value. New members join associations with great expectations & specific goals in mind. But if membership doesn’t live up to those expectations, they won’t see the value & won’t renew. — MemberSuite (@membersuite) October 2, 2019.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

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Employer-Paid Membership Dues: Tips to Help Your Members Out

MemberClicks

As amazing as your member benefits and association values are, membership dues can be a roadblock for potential members. A 2019 study by SHRM (the Society for Human Resource Management) of 2,763 members found that 77% of their organizations paid for professional membership dues for their employees. Why would they do that?

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