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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). They’ll pay full price now but their educational ROI will persuade them to come back for more.

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Association Brain Food: 11.18.22

Reid All About it

It’s not 2019 anymore, the world has changed and incentive trends have changed right along with it. I’m making an exception to list this $25 event because lunch and happy hour are included in the price.). Your audience no longer responds to email, social, or paid ads like they did in 2019. Host: Leading Learning.

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