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A Last Look at Leadership in 2019

Associations Now

Much of what I wrote about in 2019 for this blog revolved around the challenges and opportunities created by these upsides. One of the weakest areas of leadership in every organization is the ability to define success with precision. Top-down leadership is out of style, if not antiquated. Strategy is still a challenge.

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How to Use Social Media to Humanize Your Brand in 2019

Higher Logic

Now, as a consumer in 2019, how much generic and lifeless content are you hoping to, well…consume? Think Like a Human Brand in 2019 (and Have Fun with It). Want to get more cute puppy pics and thought leadership in your inbox? Wouldn’t you say? Offer a valuable experience on social media, and have fun doing it. Catch my drift?

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Daily Buzz: Struggling Chapter Leadership? Help Them Out

Associations Now

So when chapter leaders are having trouble handling the job, association leadership must step in and find a solution. Garrity suggests providing existing and emerging chapter leaders with training resources such as online courses, in-person leadership training sessions, and weekly or biweekly leadership newsletters.

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Report: Thought Leadership Has a More Direct Effect Than You Think

Associations Now

A recent study from Edelman and LinkedIn finds that while leaders put a lot of value into good B2B thought leadership and make decisions based on it, sales departments often discount its value. That’s according to the 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study , a survey of more than 1,200 decision makers.

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Daily Buzz: An “Impossible” Path to Leadership

Associations Now

The story of Impossible Foods starts with a scientist who decided to embrace leadership for a greater cause. — wessovis (@wessovis) August 27, 2019. The post Daily Buzz: An “Impossible” Path to Leadership appeared first on Associations Now. Also: a layperson’s guide to TikTok. I went ahead and did some research for you.

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Book of the Month - February 2019

Association Success

Kevin Ordonez and Sherry Budziak have a combined 40 years of leadership and executive consulting experience. Are you interested in learning how some of the most competent executives in the association industry are managing culture, technology, growth and change?

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Intro to Customer Communities: 3 Ways a Branded Online Destination Builds Your Business

Higher Logic

Delphix , a data operations platform for the cloud, launched their customer community in June of 2019, formed to empower customer success , advocacy , and support. He explains more: Imperva , a cyber security software and services company, also launched their community in 2019.

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