Mariner Management

OCTOBER 20, 2019

Associations are increasingly viewing chapters as a critical element of their membership engagement strategy. In the 2019 Benchmarking Report, member engagement rose even higher on the list of strategic importance of chapter programs. What does the 2019 data tell us?

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Higher Logic

JUNE 13, 2019

Marketing (48%). The top five functional groups most likely to have community performance goals are: Marketing (40%). Lower support costs (52%). Innovation (32%). The top 5 functional processes enabled by community are: Customer support (63%). Knowledge management (53%). Learning and development (52%). Product/engineering (39%).

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Strategy Report Team Cost 195

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

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DC Washington Member Engagement Content 293

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.

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Communications Tips Content Tools 287

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

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Marketing Strategy Tips Email Marketing 98

Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Is your member engagement rate dropping? Here’s what the omnichannel approach looks like.

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Marketing Member Engagement Strategy Report 94

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The — NetForum (@NetForumCB) September 24, 2019. Also: Do your chapters need more support?

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Marketing Analysis Social Media Report 81

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Three ways content marketers can provide value to the sales team.

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DC Washington Learning Management System LMS 275

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. CAE credit.

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Video Washington Social Media DC 285

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

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Washington DC Library Tips 186

Nimble AMS

MARCH 6, 2023

The 2020 United States Census reports that women have increased STEM employees from 8% in 1970 to 27% in 2019. Laurin is a leader in event promotion and member engagement strategy at her organization. While women have made great strides in the U.S. workforce, they are still vastly underrepresented in STEM jobs.

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Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. But for 2019, we came armed with data.

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Reid All About it

NOVEMBER 29, 2019

The March/April 2019 issue of Cook’s Illustrated has the recipe. This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring.

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West Virginia Washington DC Revenue 360

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

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Reid All About it

MARCH 15, 2019

Harald Becker, Director Industry Engagement & Research, Microsoft. Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide. Hear about strategies to make team members more effective, and make the planning workflow less stressful. Tue 3/19 at 2 p.m. Tue 3/19 at 6 p.m. –

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Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Social Media Tools Member Engagement Revenue 254

Mariner Management

MAY 29, 2020

We tremble though because we know the connection between member engagement and retention. Then as our members struggle with slashed travel and training budgets, local events offer cost-effective, convenient options. Download the Billhighway – Mariner 2019 Chapter Benchmarking Report. This is where chapters come in.

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Member Engagement Report Cost Examples 62

Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

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Fort Worth Tips Dallas Social Media 170

Higher Logic

MAY 8, 2019

billion by 2019). Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way.

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Tips Email Marketing Newsletter Communications 166

Associations Now

DECEMBER 3, 2019

A North American market research study found that 35 percent of millennial guests are looking for more vegetarian options on menus,” said Debra Lykkemark, president of Vancouver, British Columbia-based Culinary Capers, in an interview with Special Events. — TEC – Technology Exploration Conference (@TECbyASAE) December 3, 2019.

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millennials Conference Technology Member Engagement 69

Associations Now

JULY 16, 2019

If someone were to ask me to describe what 2019 feels like in one word, I might say “anxiety.”. In Marketing General Incorporated’s 2019 Membership Marketing Benchmarking Report , 45 percent of associations surveyed said their membership increased.

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Innovation Survey Report Strategy 104

Membership Marketing

OCTOBER 23, 2020

. · 78% canceled or postponed their in-person events this year · 39% see their membership as going down by the end of the year · 20% cut the salaries or hours of their employees · 18% reported layoffs with no intention to bring back those staff members Nevertheless, associations have responded forcefully to address these circumstances.

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Report Innovation Member Engagement Marketing 52

Associations Now

OCTOBER 29, 2019

A new benchmarking study indicates that associations view chapters as an increasingly important element of their member engagement strategy. Meanwhile, chapter membership structures and programs are starting to shift in new ways to support members. Emphasis on PD.

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Metro Member Engagement Report Innovation 75

Associations Now

JANUARY 14, 2019

Use these strategies to keep members interested and engaged. Also: Event tech in 2019 will focus less on innovation, more on existing technology. And though a break can be beneficial and productive for your team, it can be dull for members. — Francis Friedman (@FrancisFriedman) January 13, 2019.

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Discount Technology Innovation Video 76

Reid All About it

JANUARY 8, 2021

Jodi Harris, Content Marketing Institute ). Case Study of EAIE 2019 Conference. In 2019, it gathered 6,200 participants in Helsinki, the capital of Finland. Amy Gitchell, Marketing Specialist, GrowthZone AMS. Content Curation 101: Creating Meaningful Member Relationships. Ann Handley ). Terence Eden ).

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Las Vegas Case Study Conference LMS 370

Associations Now

MAY 24, 2019

Also: experiential marketing statistics to know. Most people use Pinterest for fun, but it’s a prime channel for influencer marketing—which can generate 11 times the ROI of traditional advertising. Why Marketers Love Live Events. 40 Essential #Experiential Marketing Statistics for 2019 and Beyond. Feeling stressed?

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Report Marketing Content Member Engagement 65

Reid All About it

APRIL 26, 2019

WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z. Every corner of your business is impacted by technology: human resources, hiring, finance, operations, communications, and member engagement. Digital Marketing Trends and Traditions 2019.

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Social Media millennials Arizona Proposal 170

GrowthZone

APRIL 20, 2021

Consider the difference between your marketing plan and the “game” played by mass media. United States average: $31,133 (2019, US Census Bureau). Or at least, they aren’t only advertising. Advertising is mass. Targeted, sure, but scaled. And advertising is sold like other scaled commodities.

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United States Revenue Maine Examples 148

Mariner Management

NOVEMBER 3, 2019

It drives member engagement, member satisfaction, and overall member growth. It requires sustainable chapter leadership, a supportive administrative structure, enthusiastic member involvement, and valuable member services. Published by Community Brands 2019.

Member Engagement 48

Member Engagement Leadership Marketing 48

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). The other is another José Andrés recipe from Milk Street (Sep/Oct 2019 issue) for cauliflower with smoked paprika, honey and sherry vinegar. Presenter: Mark Bornstein, VP of Content Marketing, ON24.

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Chicago Baltimore Education Content 243

Reid All About it

JUNE 7, 2019

The Road to Member Engagement Is Paved with Personalized Marketing. Learn how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. Megan Lopez, senior marketing manager at Personify. Tue 6/11 at 2 p.m. –

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Associations Now

NOVEMBER 12, 2019

Either everyone renews on the same date each year, or individual members renew on their join-date anniversary. In the 2019 Membership Marketing Benchmarking Report from Marketing General Incorporated, about half of associations surveyed (48 percent) said they operate on calendar renewals.

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Discount Newsletter Software Survey 104

Mariner Management

OCTOBER 16, 2020

we look back to 2019 CEX where Kiki L’Italien sat down with CRPs for a chat on some of the challenges they face – even without a pandemic hanging over them! – Again, we thank Kiki L’Italien for serving as our resident association chatter at 2019 CEX! Check out this clip of Kiki’s interviews at CEX 2019: Why Chapters and CRPs Matter.

Communications 62

Communications Virginia Course Strategy 62

Associations Now

SEPTEMBER 18, 2019

Most #associations do not onboard new members long enough. — Amanda Kaiser (@SmoothThePath) September 16, 2019. How long are new members “new members”? According to the New Member Engagement Study, groups with onboarding programs that extend seven months or more are more successful than shorter ones. “If

Tools 99

Tools Software Review Technology 99

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. For many of us, the answer is a resounding “Yes.”

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Revenue Montana Case Study Conference 259

Associations Now

DECEMBER 18, 2018

Right now, I bet most association professionals feel particularly pressed for time as we enter the final stretch of the holiday rush and set new goals and resolutions for 2019. Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. Gamified member engagement.

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Tips Handbook Recruiting Recruitment 103

Potomac Core

JUNE 16, 2015

Recognizing global market complexities, Corey Rosenbusch, President and CEO, Global Cold Chain Alliance (of which IARW is a key partner) is moving away from the traditional association model. According to Rosenbusch, the entire tone of board meetings is much more positive and energetic because of the external market focus.

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eBook Committee Member Engagement Strategy 100