AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

Newsletter 52

Newsletter Austin Committee America 52

Association Success

SEPTEMBER 28, 2020

A December 2019 study found that 54 percent of consumers welcome text messages about promotions from businesses. Many associations focus on high-quality print publications, such as magazines and newsletters, to distribute information to members. In practice, this means putting tried-and-true digital marketing tools to work.

Technology 78

Technology Newsletter Content Tools 78

Associations Now

NOVEMBER 12, 2019

In the 2019 Membership Marketing Benchmarking Report from Marketing General Incorporated, about half of associations surveyed (48 percent) said they operate on calendar renewals. She suggests keeping members who do lapse on certain email and newsletter communications, as well as extending a reinstatement incentive.

Discount 104

Discount Newsletter Software Survey 104

Associations Now

MAY 9, 2019

Then, include that insight in social media, on your website, in newsletters—however your organization interacts with potential members. — Phelps Hope (@_PhelpsHope) May 8, 2019. Missed Google’s I/O 2019 keynote? Sprout Social shares eight other social media insights that marketers need to know.

Communications 72

Communications Social Media Newsletter Recruiting 72

Association Success

AUGUST 5, 2020

According to Association Laboratory’s Looking Forward 2020 , a global survey of association strategy from December 2019, 61% of respondents said they were already expanding online education, and 52% were planning on creating or expanding online communities. Membership has pretty much been a virtual process, forever,” Cowan said. “So

Michigan 78

Michigan LMS Newsletter Social Media 78

Associations Now

DECEMBER 5, 2019

On November 13, 2019, Shoptalk, a for-profit retail conference, made an announcement that in 2020 their program would feature only women speakers. Creating a diverse representation on your stage or on your committees is a tough issue to tackle, but change only happens when we push for change. And it only changes when we push for change.

Tips 97

Tips Committee Guidelines Newsletter 97

Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it. Social media advertising.

Recruiting 88

Recruiting Recruitment Minnesota Georgia 88

Associations Now

OCTOBER 29, 2019

Email marketing is a great way to get your message directly in front of members. E-newsletter guru Alex Lieberman , founder and CEO of the popular newsletter Morning Brew , offers these five tips for a successful email marketing strategy: Know who your members are. Also: The case for full transparency with your team.

Strategy 63

Strategy Newsletter Email Marketing Social Media 63

Associations Now

JULY 2, 2019

— Todd M Mickey (@tmickey2) July 2, 2019. Rescuing Leftover Cuisine is a nonprofit that collects food that would otherwise be wasted from markets, restaurants, and events and donates it to local homeless shelters and food pantries. Make your newsletter pop on mobile with these five tips from digital marketing expert John Haydon.

Innovation 76

Innovation millennials Newsletter Survey 76

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. For many of us, the answer is a resounding “Yes.”

Montana 259

Montana Revenue Case Study Conference 259

Associations Now

DECEMBER 18, 2018

Right now, I bet most association professionals feel particularly pressed for time as we enter the final stretch of the holiday rush and set new goals and resolutions for 2019. If there’s one thing true in life, it’s that time flies. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks.

Tips 103

Tips Handbook Recruiting Recruitment 103

Associations Now

JULY 25, 2019

Keep board members in the loop with an easily accessible communication portal, monthly newsletter, or Facebook group. — Ariella Phillips (@ariellaphillips) July 25, 2019. The rise of influencer marketing comes with a warning: Don’t fall for fake influencers. Streamline communication. Via @Philanthropy [link].

United States 89

United States Newsletter Social Media Communications 89

Associations Now

JANUARY 23, 2019

“To break the habit of processing irrelevant emails individually, use a three-part approach: automated filtering for newsletters you actually use, unsubscribing from those you don’t, and blocking spam and other emails that keep coming after you’ve tried to unsubscribe.”. — APTA (@APTAtweets) January 23, 2019.

Press Release 102

Press Release Newsletter Certificate Review 102

Associations Now

SEPTEMBER 27, 2019

[link] #Associations #Assnchat #Membership #marketing #CRM #Customerexperience pic.twitter.com/EdYkwc6ULV. — Scot Lienke (@ScotLienke) September 27, 2019. It could be an article, webinar, member newsletter, and so on, say The Membership Guys on their latest podcast (another form of content, for those keeping track).

Newsletter 72

Newsletter Content Survey Project 72

Associations Now

APRIL 22, 2019

Inc) April 22, 2019. Other than drive, Eckfeldt says mastery of a skill and reasonable market demand drive a successful career. Research shows that young professionals prefer the convenience of email newsletters. “And like we mentioned, email is typically the best tool for that.”. You Need More Than Passion. beckfeldt [link].

How To 84

How To Newsletter Member Experience System 84

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ).

LMS 276

LMS Pennsylvania Innovation Education 276

Associations Now

AUGUST 17, 2018

Referrals put a friendly and familiar face to our membership,” says Jackie Dilworth, communications and marketing manager at AAP. For every new or reinstated member who joins, the referring member gets a chance to win either a $500 Visa gift card or free registration plus a one-night stay in Puerto Rico for AAP’s 2019 Annual Meeting.

Puerto Rico 58

Puerto Rico Recruiting Recruitment Newsletter 58

Higher Logic

MAY 29, 2020

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Promote your publications and subscriptions. Data : You don’t own your member data – the social media platform does.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Adviser

APRIL 26, 2018

Allowing ads in your association’s member magazine, annual directory, daily newsletter or annual conference app gives your sponsors and supplier members additional access to an audience they covet – the smart, influential decision-makers who make up your membership. Read more about choosing the right type of affinity program .

Revenue 61

Revenue Education Directory Newsletter 61

MemberClicks

OCTOBER 4, 2022

A 2019 study by SHRM (the Society for Human Resource Management) of 2,763 members found that 77% of their organizations paid for professional membership dues for their employees. Having employers pay membership dues can be blog topics, webinar programs, topics in newsletters or even on social media. Why would they do that?

Tips 52

Tips Discount Newsletter Social Media 52

Associations Now

MARCH 13, 2019

— Association Success (@assn_success) March 13, 2019. Want to increase newsletter subscribers? Nonprofit Hub offers marketing tips to help build your subscriber base. Nonprofit Marketing Guide offers five examples on how to better engage with members through the feature. Other Links of Note.

Newsletter 49

Newsletter Content Industry Member Experience 49

Associations Now

JULY 15, 2019

That work, as documented in a recent TechRepublic cover story , was on a programming language called Python, which he developed out of frustration with existing options on the market. Now, they’re starting newsletters or building apps—with built-in business models. — Ryan Hoover (@rrhoover) July 14, 2019.

Project 78

Project New York Newsletter Resources 78

.orgCommunity

JULY 18, 2019

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Corporate partnerships (sponsorships) give your association access to a company’s subject matter expertise and marketing budget.

Revenue 53

Revenue Certificate Blended Learning Discount 53

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices. Promoting upcoming events.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices. Promoting upcoming events.

Newsletter 52

Newsletter Tips eBook Content 52

Reid All About it

OCTOBER 11, 2019

Seven ways to boost your newsletter open rate. Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.

DC 50

DC Washington Content Education 50

Reid All About it

FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Hear about the state of the association job market.

Content 39

Content Education Recruiting Recruitment 39

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

Video 52

Video Marketing Strategy New Jersey 52

Association Adviser

NOVEMBER 29, 2018

Instead of using a single line to introduce eNewsletter articles and hoping that members will want to read more, summaries within the newsletter engage readers immediately. For instance, your association can introduce a special highlights newsletter that showcases the most-read article briefings of the month or year. Use Social Media.

Newsletter 76

Newsletter Social Media Communications New York 76

Associations Now

JULY 23, 2019

— Fast Company (@FastCompany) July 23, 2019. Optimizing your email newsletter for mobile, adding personality to your “from” field, and utilizing segmentation can improve your open rate , according to Content Marketing Institute. How One Nonprofit Is Turning Students Into Yogis. Namaste, friends.

Directory 61

Directory Newsletter Content Tips 61

GrowthZone

NOVEMBER 23, 2020

Editor’s note: This article was originally posted on September 23, 2019. Marketing automation. Email marketing. Email marketing. Today, the focus has moved toward member experience and engagement, which led to the Event Farm acquisition in 2019, allowing them to add more event functionality to their platform.

Membership Management 78

Membership Management Software Directory System 78

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Associations Now

SEPTEMBER 3, 2019

An analysis from the marketing firm GetResponse found open and click rates surged when just one message was sent per week. Marketers that send one newsletter have an average open rate of 33.4 The report also found that the first hour after an email is sent is key. percent, whereas the rate falls to 26.9 aw Depka Prondzinski.

Newsletter 92

Newsletter eBook Analysis America 92

Reid All About it

JANUARY 8, 2021

17 non-negotiable things your email newsletter needs right now. ( Jodi Harris, Content Marketing Institute ). Case Study of EAIE 2019 Conference. In 2019, it gathered 6,200 participants in Helsinki, the capital of Finland. Amy Gitchell, Marketing Specialist, GrowthZone AMS. Ann Handley ). Terence Eden ). *All

Las Vegas 370

Las Vegas Case Study Conference LMS 370

AssociationChat

JUNE 28, 2020

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. Penn) March 27, 2020 – SUBSCRIBE TO HIS NEWSLETTER! Deflation or inflation? Rising rates? Negative rates?

United States 59

United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. Penn) March 27, 2020 – SUBSCRIBE TO HIS NEWSLETTER! Deflation or inflation? Rising rates? Negative rates?

United States 52

United States New York Conference Seattle 52