Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. As your association evolves and increases its membership, your engagement strategy should evolve as well.

11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

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Revisit your association’s benefits to improve member engagement and loyalty

YourMembership Blog

Are your members satisfied with the benefits they receive from your organization? To keep members happy and engaged long-term, it’s important to deliver the benefits that matter most to them. Community Brands’ latest study shows you might have room for improvement.

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Resource: 8 Practical Ways to Boost Engagement with Mobile Event Apps.

Mobile apps: Your small-staff association’s key to effective member engagement 

YourMembership Blog

How a great mobile experience boosts member engagement. The post Mobile apps: Your small-staff association’s key to effective member engagement appeared first on YourMembership.

Using Micro-Moments for Member Engagement 

YourMembership Blog

Now think about how you can take advantage of these micro-moments, or critical touch points in today’s consumer journey, to engage with your members. The post Using Micro-Moments for Member Engagement appeared first on YourMembership. Membership & Marketing Member Engagement New TechnologyMost of us have our mobile phones within arm’s reach – every hour of every day.

Personalization: The Key to Increased Member Engagement

HighRoad Solution

Low member engagement is a major concern for every organization. member engagement

39 Online Community Stats You Should Know in 2019

Higher Logic

The online community stats are broken down into these categories: Benefits of Community for Community Members. Benefits of Community for Community Members. 63% of communities empower members frequently or all of the time, in the following ways: Asking questions (76%).

The Member Engagement Funnel

Smooth The Path

You have probably heard of the sales funnel but have you heard of the engagement funnel? The member engagement funnel works like this: More on member engagement: Problems with association membership. Member engagement is not convenient for us.

Boosting Member Engagement, Bucket List Style

MembersClicks

Combine those two things, and that could be a great way to boost member engagement at your association or chamber. Association Views member engagementIf you read our blog regularly, you’ve probably heard me talk about my love for lists before.

Boosting Member Engagement [Thanksgiving Edition]

MembersClicks

Because while your members (and prospects) are on their phones, you can potentially engage with them on a more personal level. Take a look at these ideas for boosting member engagement over Thanksgiving: Small Staff Chatter engaging-your-members

How your association can work smarter in 2019 

YourMembership Blog

Make 2019 your most efficient and effective year yet with these tips. But most legacy association management software (AMS) restricts your association staff to one version of a browser and makes it nearly impossible to access your member database through a mobile device or tablet. The post How your association can work smarter in 2019 appeared first on YourMembership. Membership & Marketing Member Engagement Tech Trends Industry Trends

Continuing Education: Not Just for Meetings and Conferences Anymore

YourMembership Blog

A recent Community Brands study suggests it may be time for associations to focus on additional learning opportunities for their members. Online Learning Member Engagement Learning Management System

Amanda Kaiser Webinar: The Stickiest New-Member Engagement Programs

GrowthZone

Save your seat for GrowthZone’s upcoming live webinar, The Stickiest New-Member Engagement Programs , presented by association expert, Amanda Kaiser. Amanda will help attendees: • learn how to create a new-member engagement program. Member Engagement Growth

Relaunching the New Member Engagement Study

Smooth The Path

Does your association have a new member onboarding, orientation, or welcoming program? Five years ago, when I asked audiences of association professionals whether their associations had new member onboarding programs, a few people would raise their hands.

What is the Dollar Value of Member Engagement?

HighRoad Solution

One of the frustrating things about member engagement is that it’s such a vague concept. We know engagement matters, we know we need engagement, we know that we’ll lose members if they are not engaged. And yet, it's hard to say exactly what engagement is.

How to Accurately Measure Member Engagement

HighRoad Solution

member engagementHow do you know if your association management strategies are working? How can you track the return on investment in marketing, content creation and IT infrastructure investment?

What Every CEO Needs to Know About Member Engagement

Smooth The Path

Member engagement is what makes associations successful. Member engagement should be every association’s first goal because everything from revenues to member satisfaction to advancing the profession or industry flows from this single goal.

Member Engagement Is Not Convenient for Us

Smooth The Path

In this way, the food analogy is a lot like member engagement work. The friction arises because, in general, the more inconvenient member engagement practices are for us, the more our members love them. Building member engagement is inconvenient.

How do I Measure Member Engagement in Trade Associations?

HighRoad Solution

Member engagement can be harder to measure in trade associations than in professional societies. member engagementBut that doesn’t mean it’s not vitally important.

Does your association value job boards as much as your members do?

YourMembership Blog

A recent Community Brands study shows that job opportunities are one of the most important benefits to members, yet associations have work to do in this area. The post Does your association value job boards as much as your members do?

A Lesson from the NFL: Boosting Member Engagement Through Organizational Milestones

MembersClicks

They’ve branded 2019 merchandise with the “100th Season” logo. member engagement Small Staff Chatter engaging-your-membersIf you’re a football fan, then you’re probably already aware that this is the NFL’s 100th Season.

Increased Member Engagement Starts with a Strong Call-to-Action

MembersClicks

When drafting emails or updating copy on your membership website , the goal - nine times out of ten - is to get your members to take action. Below are a few tips to keep in mind when drafting yours: Small Staff Chatter engaging-your-members email marketing

[Member Engagement Hack] Digital Easter Egg Hunts

MembersClicks

Do you struggle to get members (and even prospects) to engage with your organization’s website? But in addition to that, what else can you be doing to not only drive members to your site, but actually keep them there?

An Inside Look: 2019 Association Survey Results

GrowthZone

2019 Association Survey Results report now ». In an easy-to-read format, the 2019 report addresses everything from board performance to referral programs. The post An Inside Look: 2019 Association Survey Results appeared first on GrowthZone. Productivity Member Engagement Growt

Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year.

Which Member Engagement Metrics Should Your Association Monitor?

HighRoad Solution

Why do some members leave an association while others go on to become board members? member engagementWhy are some people passionate, vocal advocates for association membership, while others don’t even bother to open emails?

Top Tips and Tricks From 2019 Membership Hacks

Associations Now

In the weekly Membership Hack column, we share small ways that associations save time, money, and resources while delivering value to members. Nothing speaks more to member value than showing a return on investment. Other incentives can help you recruit new members.

Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. Because of her efforts a handful, or more, new members join each year. Many of the members Arlene refers, rise to volunteer leadership roles. Like the members she refers, Arlene is no stranger to volunteering.

7 Tactical Tips for Using Digital Marketing to Drive Member Engagement

HighRoad Solution

HighRoad’s Director of Client Services, Maneesha Manges, delivered a compelling webinar about using digital marketing to drive engagement in your membership base. member engagement digital marketingDid you miss out on our webinar with OpenWater a few weeks ago?

How to Leverage Mobility Strategies for Member Engagement

Association Adviser

A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. Define the Engagement Goals for your Organization.

How to Convince Association Millennials to Stick Around in 2019

MembersClicks

Trying to look into the future to see how you can be the most prepared in 2019? Check out these values that your association should focus on to keep association Millennials around in 2019.

From MMCCon 2019: A Beginner's Guide to Podcasting

MembersClicks

Can you imagine the engagement you might get? And not only that, but the organizational awareness from non-members you might get just from being present on iTunes?!). But to do it successfully, he recommends these four tips: member engagement Association Views marketing

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7 Tactical Tips for Using Digital Marketing to Drive Member Engagement

HighRoad Solution

HighRoad’s Director of Client Services, Maneesha Manges, delivered a compelling webinar about using digital marketing to drive engagement in your membership base. member engagement digital marketingDid you miss out on our webinar with OpenWater a few weeks ago?

How to Match Rising Member Expectations in 2019

MembersClicks

Your members are expecting instant service. And while none of us can directly compete with retail giants like that, there are several things you can do to meet - and even exceed - rising member expectations in 2019: Association Views member engagement

Amanda Kaiser On-Demand: The Stickiest New Member Engagement Programs

GrowthZone

Do your new members renew at a far lower rate than other members of your association? If this is true, you are not alone as new members tend to be the most at-risk members for associations. Dynamic Benchmarking and Kaiser Insights, LLC teamed up to conduct the New Member Engagement Study. The research revealed that no matter the type, size or focus of your association a new-member engagement program works! Member Engagement Growth

Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. When you invest in this tech tool, you’re investing in the professional growth of your members.

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4 ways to balance data privacy with personalization for greater member loyalty

YourMembership Blog

Your members have high demands for privacy and data security. But they also want personalized member communications. The post 4 ways to balance data privacy with personalization for greater member loyalty appeared first on YourMembership.

Use a Content Calendar to Engage Members in 2019

Associations Now

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. And it seems to me that this is a strategy that membership teams can adapt to shape future member engagements.

Association Management Systems (AMS): 5 Software Strategies

Higher Logic

Your association provides your members with many different opportunities to develop as professionals and grow in their careers. Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles.

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