Revisit your association’s benefits to improve member engagement and loyalty

YourMembership Blog

Are your members satisfied with the benefits they receive from your organization? To keep members happy and engaged long-term, it’s important to deliver the benefits that matter most to them. Community Brands’ latest study shows you might have room for improvement.

Using Micro-Moments for Member Engagement 

YourMembership Blog

Now think about how you can take advantage of these micro-moments, or critical touch points in today’s consumer journey, to engage with your members. The post Using Micro-Moments for Member Engagement appeared first on YourMembership. Membership & Marketing Member Engagement New TechnologyMost of us have our mobile phones within arm’s reach – every hour of every day.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Mobile apps: Your small-staff association’s key to effective member engagement 

YourMembership Blog

How a great mobile experience boosts member engagement. The post Mobile apps: Your small-staff association’s key to effective member engagement appeared first on YourMembership.

Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. As your association evolves and increases its membership, your engagement strategy should evolve as well.

11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Resource: 8 Practical Ways to Boost Engagement with Mobile Event Apps.

The Member Engagement Funnel

Smooth The Path

You have probably heard of the sales funnel but have you heard of the engagement funnel? The member engagement funnel works like this: More on member engagement: Problems with association membership. Member engagement is not convenient for us.

Boosting Member Engagement, Bucket List Style

MembersClicks

Combine those two things, and that could be a great way to boost member engagement at your association or chamber. Association Views member engagementIf you read our blog regularly, you’ve probably heard me talk about my love for lists before.

6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

For that reason, we’ve outlined several ways you can use technology to keep your association members engaged and involved. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members.

39 Online Community Stats You Should Know in 2019

Higher Logic

The online community stats are broken down into these categories: Benefits of Community for Community Members. Benefits of Community for Community Members. 63% of communities empower members frequently or all of the time, in the following ways: Asking questions (76%).

How your association can work smarter in 2019 

YourMembership Blog

Make 2019 your most efficient and effective year yet with these tips. But most legacy association management software (AMS) restricts your association staff to one version of a browser and makes it nearly impossible to access your member database through a mobile device or tablet. The post How your association can work smarter in 2019 appeared first on YourMembership. Membership & Marketing Member Engagement Tech Trends Industry Trends

Boosting Member Engagement [Thanksgiving Edition]

MembersClicks

Because while your members (and prospects) are on their phones, you can potentially engage with them on a more personal level. Take a look at these ideas for boosting member engagement over Thanksgiving: Small Staff Chatter engaging-your-members

How to Accurately Measure Member Engagement

HighRoad Solution

member engagementHow do you know if your association management strategies are working? How can you track the return on investment in marketing, content creation and IT infrastructure investment?

What is the Dollar Value of Member Engagement?

HighRoad Solution

One of the frustrating things about member engagement is that it’s such a vague concept. We know engagement matters, we know we need engagement, we know that we’ll lose members if they are not engaged. And yet, it's hard to say exactly what engagement is.

What Every CEO Needs to Know About Member Engagement

Smooth The Path

Member engagement is what makes associations successful. Member engagement should be every association’s first goal because everything from revenues to member satisfaction to advancing the profession or industry flows from this single goal.

Member Engagement Is Not Convenient for Us

Smooth The Path

In this way, the food analogy is a lot like member engagement work. The friction arises because, in general, the more inconvenient member engagement practices are for us, the more our members love them. Building member engagement is inconvenient.

Relaunching the New Member Engagement Study

Smooth The Path

Does your association have a new member onboarding, orientation, or welcoming program? Five years ago, when I asked audiences of association professionals whether their associations had new member onboarding programs, a few people would raise their hands.

How do I Measure Member Engagement in Trade Associations?

HighRoad Solution

Member engagement can be harder to measure in trade associations than in professional societies. member engagementBut that doesn’t mean it’s not vitally important.

Amanda Kaiser Webinar: The Stickiest New-Member Engagement Programs

GrowthZone

Save your seat for GrowthZone’s upcoming live webinar, The Stickiest New-Member Engagement Programs , presented by association expert, Amanda Kaiser. Amanda will help attendees: • learn how to create a new-member engagement program. Member Engagement Growth

Continuing Education: Not Just for Meetings and Conferences Anymore

YourMembership Blog

A recent Community Brands study suggests it may be time for associations to focus on additional learning opportunities for their members. Online Learning Member Engagement Learning Management System

Which Member Engagement Metrics Should Your Association Monitor?

HighRoad Solution

Why do some members leave an association while others go on to become board members? member engagementWhy are some people passionate, vocal advocates for association membership, while others don’t even bother to open emails?

Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. Because of her efforts a handful, or more, new members join each year. Many of the members Arlene refers, rise to volunteer leadership roles. Like the members she refers, Arlene is no stranger to volunteering.

[Member Engagement Hack] Digital Easter Egg Hunts

MembersClicks

Do you struggle to get members (and even prospects) to engage with your organization’s website? But in addition to that, what else can you be doing to not only drive members to your site, but actually keep them there?

How to Leverage Mobility Strategies for Member Engagement

Association Adviser

A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. Define the Engagement Goals for your Organization.

A Lesson from the NFL: Boosting Member Engagement Through Organizational Milestones

MembersClicks

They’ve branded 2019 merchandise with the “100th Season” logo. member engagement Small Staff Chatter engaging-your-membersIf you’re a football fan, then you’re probably already aware that this is the NFL’s 100th Season.

How to Convince Association Millennials to Stick Around in 2019

MembersClicks

Trying to look into the future to see how you can be the most prepared in 2019? Check out these values that your association should focus on to keep association Millennials around in 2019.

Does your association value job boards as much as your members do?

YourMembership Blog

A recent Community Brands study shows that job opportunities are one of the most important benefits to members, yet associations have work to do in this area. The post Does your association value job boards as much as your members do?

7 Tactical Tips for Using Digital Marketing to Drive Member Engagement

HighRoad Solution

HighRoad’s Director of Client Services, Maneesha Manges, delivered a compelling webinar about using digital marketing to drive engagement in your membership base. member engagement digital marketingDid you miss out on our webinar with OpenWater a few weeks ago?

How to Match Rising Member Expectations in 2019

MembersClicks

Your members are expecting instant service. And while none of us can directly compete with retail giants like that, there are several things you can do to meet - and even exceed - rising member expectations in 2019: Association Views member engagement

How To 110

From MMCCon 2019: A Beginner's Guide to Podcasting

MembersClicks

Can you imagine the engagement you might get? And not only that, but the organizational awareness from non-members you might get just from being present on iTunes?!). But to do it successfully, he recommends these four tips: member engagement Association Views marketing

Tips 111

An Inside Look: 2019 Association Survey Results

GrowthZone

2019 Association Survey Results report now ». In an easy-to-read format, the 2019 report addresses everything from board performance to referral programs. The post An Inside Look: 2019 Association Survey Results appeared first on GrowthZone. Productivity Member Engagement Growt

7 Tactical Tips for Using Digital Marketing to Drive Member Engagement

HighRoad Solution

HighRoad’s Director of Client Services, Maneesha Manges, delivered a compelling webinar about using digital marketing to drive engagement in your membership base. member engagement digital marketingDid you miss out on our webinar with OpenWater a few weeks ago?

Increased Member Engagement Starts with a Strong Call-to-Action

MembersClicks

When drafting emails or updating copy on your membership website , the goal - nine times out of ten - is to get your members to take action. Below are a few tips to keep in mind when drafting yours: Small Staff Chatter engaging-your-members email marketing

4 ways to balance data privacy with personalization for greater member loyalty

YourMembership Blog

Your members have high demands for privacy and data security. But they also want personalized member communications. The post 4 ways to balance data privacy with personalization for greater member loyalty appeared first on YourMembership.

6 Tips for Effective Board Meetings in 2020

YourMembership Blog

And it’s safe to say that your board members feel the same way. Membership & Marketing Member Engagement Industry Trends Community BrandsSimple yet effective tips to help you hold efficient board meetings now and into the coming year.

Tips 284

Member Engagement Strategies: A Guide for Associations

Fonteva

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Amanda Kaiser On-Demand: The Stickiest New Member Engagement Programs

GrowthZone

Do your new members renew at a far lower rate than other members of your association? If this is true, you are not alone as new members tend to be the most at-risk members for associations. Dynamic Benchmarking and Kaiser Insights, LLC teamed up to conduct the New Member Engagement Study. The research revealed that no matter the type, size or focus of your association a new-member engagement program works! Member Engagement Growth

3 Micro-Learning Opportunities to Consider Offering in 2019

MembersClicks

And your members likely feel that too, which can sometimes put a strain on overall member engagement. Engaging with your organization takes time.). Here are three to consider offering at your organization in 2019: Small Staff Chatter member engagement

Deliver a personalized experience during the career journey

YourMembership Blog

Research by Community Brands suggests that members expect a personalized experience with their association. Members also value different information and benefits through each stage of their career. Membership & Marketing Member Engagement Member Retention Online Learning

How Much Should Your Association Invest in Improving Member Engagement?

HighRoad Solution

Why do people leave associations? Association Management